Its a plan made to promote a product going direct to the Target customers

1. TATA WALKY PROMOTION ACTIVITY The Plan is designed on 4 strategies I. AWARENESS II. INVOLVEMENT III. EXPERIENCE IV. CONVERSION

11. FLOW OF ACTIVITY 12 PROMOTER GO HOUSE TO HOUSE INTERACT WITH CUSTOMER GIVING INFORMATION ABOUT WALKY REDEMTION COUPON IF THE CUSTOMER AGREES TO BUY THE PRODUCT FOS WILL BE HANDED THE CALL TO CONCLUDE IF THE CUSTOMER IS BUYING ANY OTHER PRODUCT OF TATA INDICOM HE CAN REDEM THE COUPON FORM THIS OUTLET OF HIS AREA CALLS WILL BE DIVIDED IN TO HOT AND COLD CALLS AND WILL BE GIVEN TO THE FOS FOR FURTHER SALE

12. Budget For 40 Days Activity 186340.00 Grand Total 16940.00 Service Tax @ 10.36% 169400.00 Total B 15400.00 Agency Charges @ 10% 154000.00 Total A 48000.00 1200 40 days 1 Rickshaw with branding 96000.00 200 480 Man days 12 Promoter 10000.00 250 40 days 1 Supervisor Amount Rate Man days Qty Item