This document appears to be a sports marketing quiz with 20 multiple choice questions about brands, sponsorships, and other topics in sports business. Some of the questions identify major brands like Nike and their "Curse of Nike" phenomenon. Other questions ask about specific sponsorships, tournaments, campaigns and branding deals across cricket, football/soccer, and other sports. The document provides the questions along with the corresponding answers at the end.
4. 2. ID the Brand
⢠In the sports marketing world, this particular phenomenon has been
called âXmareâ or âThe Curse of Xâ where X is the name of the brand.
⢠This phenomenon has been closely(Read Unfortunately) related with
a list of athletes of which Maria Sharapova has been the latest one!
⢠Because of this phenomenon, there was a spoof which trended on
social media which was a sarcastic take on the brandâs tag line!
6. 3. ID the tournament and the sponsor
⢠Description for the tournament goes like this
"A source of vehement disagreements, a security risk for all who attend it and a frequent
focus for unrest and protest, the X is simultaneously the most exhilarating sporting event
on earth and a logistical nightmare for the host nation.â
⢠Its main sponsor is a bank headquartered in London, England. The motto of
__________Bank is Fortius Quo Fidelius, a Latin phrase that means "Strength through
loyaltyâ.
⢠It happens every 4 years and the recent winners are
Recent winners
1994 - Ireland
1998 - Malawi
2002 - Egypt
2006 - Burkina Faso
2010 - Moldova
2014 â Bulgaria
7. ⢠âCricket also helped me in a big way by allowing me to travel right
from my childhood to my Ranji Trophy days. Those were the days
when there was no money in cricket. So, we used to travel in
unreserved third class compartments to all parts of the country and
got to see life in India beyond the metros. So, we might have gone to
fancy colleges, but in the train we were equal, shared the dabbas of
travelling families, and shared a berth with people â even as I
garnered invaluable insights. I have so many things to thank for what I
am today; of them, cricket is a huge factor.â
⢠This person is a well known figure in the marketing and advertising
industry and has been recently awarded the Padma Shri Award.
8. 5.
⢠Andrew Anthony is a journalist and commentator who has written for
The Guardian since 1990 and The Observer. Anthony is also the
author of two books On Penalties (2000) and The Fall-Out (2007).
⢠But his claim to fame has been through a significant contribution to a
gaming company which is widely known for making sports video
games.
⢠What is his contribution?
9. 6*.
⢠In 2014, a major world sporting event controversially made the host
nation amend a law to boost the sales of one of its sponsors.
⢠X had been a FIFA backer since the 1986 World Cup in Mexico City.
The brand is so tight with FIFA, in fact, that soccerâs world governing
body forced Brazil to walk back its law banning Xâs sales in soccer
stadiums and replace it with a âX lawâ that allowed its product to be
sold at stadiums hosting last yearâs World Cup matches.
⢠Name the sponsor.
12. 9*.
⢠Bill James defined the sabermetric approach as "the search for objective
knowledge about baseball." Thus, sabermetric method attempts to answer
objective questions about baseball, such as "which player on the Red Sox
contributed the most to the team's offense?" or "How many home runs will
Ken Griffey hit next year?" It cannot deal with the subjective judgments
which are also important to the game, such as "Who is your favorite
player?" or "That was a great game.â
⢠Michael M. Lewisâs book _______________, which was made into an Oscar
nominated film in 2011, examines the 2002 Oakland Athletics' use
of sabermetrics to build a competitive baseball team.
⢠What is the name of the book?
13. 10.
⢠X and Y signed 'The Pele Pact' in 1970 preventing both companies
from signing Pele, thereby avoiding a bidding war for sponsorship.
⢠Y eventually violated the pact and got Pele to advertise their product
before the opening of the WC final.
⢠Name X and Y.
14. 11. Identify the event
⢠The current logo for the event was created by French designer Joel
Guenoun back in 2002 and it's remained unchanged ever since.
⢠The playful brush script gives it a distinctly Gallic feel, while the
splash of yellow reflects the famous maillot jaune awarded to the
winner of each stage, but also forms part of a neat little typographic
sketch of the actual sport.
⢠The event was first organized in 1903 to increase paper sales for a
magazine.
15. 12*. ID X
⢠X has recently formed a ground breaking global partnership with film
production and distribution company 20th Century Fox.
⢠Big-money releases including Deadpool, X-Men: Apocalypse and
Independence Day: Resurgence will be among the films promoted on
digital perimeter boards and post-match interview backdrops.
⢠In a recent twitter post announcing their partnership, X had floated
an image where Deadpool was seen kissing the head of their star
player.
17. 14.
⢠While unveiling Joe Hart as the UK face of their global campaign 'Fans
of Steel', this brand leveraged the popularity of former World No. 1
Roger Federer and four time FIFA Ballon d'Or winner Lionel Messi.
⢠Name the brand.
18. 15. Which campaign?
⢠This campaign has been viewed 2.3 million times in three weeks, and
has given rise to more response videos and social media
conversations than probably the main event itself.
⢠The creative team obviously did not know that it would be a long
campaign - four films running presently and hopefully with two more
to come.
⢠Talking about the role of music, the team said âThe entire brief for the
music was that, here was a guy who is searching for the ultimate
chance and has still not been lucky enough to get it. Rather than
making it gimmicky and spoof-like, we wanted to make it soulful.â
19. 16.
⢠Tata Zica had been renamed at the last moment before its launch
because of the deadly propagation of the Zica virus.
⢠It was renamed after the son of its brand ambassador.
⢠Name the brand ambassador and the car.
20. 17.
⢠Who are the current champions of the Star Sports Pro Kabaddi
League ?
21. 18.
⢠The iconic IPL strategic time out is sponsored by which RPG company?
22. 19. What is this an exhaustive list of?
⢠1930-1970 â Bukta
⢠1970-1986 â Umbro
⢠1986 â 1994 â Adidas
⢠1994 â 2014 â Nike
⢠2014 â Present - Puma
23. 20.
⢠Name the apparel brand owned by cricketing sensation Virat Kohli !
⢠Mind the spelling
27. 2. ID the Brand
⢠In the sports marketing world, this particular phenomenon has been
called âXmareâ or âThe Curse of Xâ where X is the name of the brand.
⢠This phenomenon has been closely(Read Unfortunately) related with
a list of athletes of which Maria Sharapova has been the latest one!
⢠Because of this phenomenon, there was a spoof which trended on
social media which was a sarcastic take on the brandâs tag line!
30. 3*. ID the tournament and the sponsor
⢠Description for the tournament goes like this
"A source of vehement disagreements, a security risk for all who attend it and a frequent
focus for unrest and protest, the X is simultaneously the most exhilarating sporting event
on earth and a logistical nightmare for the host nation.â
⢠Its main sponsor is a bank headquartered in London, England. The motto of
__________Bank is Fortius Quo Fidelius, a Latin phrase that means "Strength through
loyaltyâ.
⢠It happens every 4 years and the recent winners are
Recent winners
1994 - Ireland
1998 - Malawi
2002 - Egypt
2006 - Burkina Faso
2010 - Moldova
2014 â Bulgaria
32. 4.
⢠âCricket also helped me in a big way by allowing me to travel right
from my childhood to my Ranji Trophy days. Those were the days
when there was no money in cricket. So, we used to travel in
unreserved third class compartments to all parts of the country and
got to see life in India beyond the metros. So, we might have gone to
fancy colleges, but in the train we were equal, shared the dabbas of
travelling families, and shared a berth with people â even as I
garnered invaluable insights. I have so many things to thank for what I
am today; of them, cricket is a huge factor.â
⢠This person is a well known figure in the marketing and advertising
industry and has been recently awarded the Padma Shri Award.
34. 5.
⢠Andrew Anthony is a journalist and commentator who has written for
The Guardian since 1990 and The Observer. Anthony is also the
author of two books On Penalties (2000) and The Fall-Out (2007).
⢠But his claim to fame has been through a significant contribution to a
gaming company which is widely known for making sports video
games.
⢠What is his contribution?
36. 6*.
⢠In 2014, a major world sporting event controversially made the host
nation amend a law to boost the sales of one of its sponsors.
⢠X had been a FIFA backer since the 1986 World Cup in Mexico City.
The brand is so tight with FIFA, in fact, that soccerâs world governing
body forced Brazil to walk back its law banning Xâs sales in soccer
stadiums and replace it with a âX lawâ that allowed its product to be
sold at stadiums hosting last yearâs World Cup matches.
⢠Name the sponsor.
42. 9*.
⢠Bill James defined the sabermetric approach as "the search for objective
knowledge about baseball." Thus, sabermetric method attempts to answer
objective questions about baseball, such as "which player on the Red Sox
contributed the most to the team's offense?" or "How many home runs will
Ken Griffey hit next year?" It cannot deal with the subjective judgments
which are also important to the game, such as "Who is your favorite
player?" or "That was a great game.â
⢠Michael M. Lewisâs book _______________, which was made into an Oscar
nominated film in 2011, examines the 2002 Oakland Athletics' use
of sabermetrics to build a competitive baseball team.
⢠What is the name of the book?
44. 10.
⢠X and Y signed 'The Pele Pact' in 1970 preventing both companies
from signing Pele, thereby avoiding a bidding war for sponsorship.
⢠Y eventually violated the pact and got Pele to advertise their product
before the opening of the WC final.
⢠Name X and Y.
46. 11. Identify the event
⢠The current logo for the event was created by French designer Joel
Guenoun back in 2002 and it's remained unchanged ever since.
⢠The playful brush script gives it a distinctly Gallic feel, while the
splash of yellow reflects the famous maillot jaune awarded to the
winner of each stage, but also forms part of a neat little typographic
sketch of the actual sport.
⢠The event was first organized in 1903 to increase paper sales for a
magazine.
47.
48. 12*. ID X
⢠X has recently formed a ground breaking global partnership with film
production and distribution company 20th Century Fox.
⢠Big-money releases including Deadpool, X-Men: Apocalypse and
Independence Day: Resurgence will be among the films promoted on
digital perimeter boards and post-match interview backdrops.
⢠In a recent twitter post announcing their partnership, X had floated
an image where Deadpool was seen kissing the head of their star
player.
52. 14.
⢠While unveiling Joe Hart as the UK face of their global campaign 'Fans
of Steel', this brand leveraged the popularity of former World No. 1
Roger Federer and four time FIFA Ballon d'Or winner Lionel Messi.
⢠Name the brand.
54. 15. Which campaign?
⢠This campaign has been viewed 2.3 million times in three weeks, and
has given rise to more response videos and social media
conversations than probably the main event itself.
⢠The creative team obviously did not know that it would be a long
campaign - four films running presently and hopefully with two more
to come.
⢠Talking about the role of music, the team said âThe entire brief for the
music was that, here was a guy who is searching for the ultimate
chance and has still not been lucky enough to get it. Rather than
making it gimmicky and spoof-like, we wanted to make it soulful.â
56. 16.
⢠Tata Zica had been renamed at the last moment before its launch
because of the deadly propagation of the Zica virus.
⢠It was renamed after the son of its brand ambassador.
⢠Name the brand ambassador and the car.
67. 1.
⢠âSince _________ isn't widely televised in India, brands will find it difficult
to extract value from X if they are only banking on logo coverage during the
event. They will have to create a concept around X. This is the same
problem that Y also faced after Beijing 2008.â
⢠âThat kind of a perfectionist sport requires grit and says a lot about the
athleteâs mental and physical capabilities. X has a sense of panache and
promise that makes for an excellent choice to become an ambassador for a
brand. â
⢠A nutrition company, a pain-relief brand, a cement company and a
consumer electronics brand are learnt to have already evinced interest in
signing X up for brand association deals.
⢠Identify X
69. 2. ID X
⢠His Instagram account description goes like this :
âWelcome to my Instagram. These images will be posted without
explanation, for your interpretation. Enjoy.â
⢠He recently posted a picture of a young Virat Kohli wearing India's ODI
jersey with the words 'Bleed Blue' emblazoned in the picture, which
had a completely blue background.
⢠The interesting thing is that X and Kohli have no connection with each
other but still X used this post to promote something very specific.
⢠Besides the Kohli post, the other notable one was a particular scene of
the movie 'Matrixâ.
⢠Identify X and the specific event!
71. John Cena was drafted into 'SmackDown' - the 'blue' brand of WWE,
while the other called 'RAWâ is signified by the colour red.
72. 3. Identify what these Russian students are
talking about!
⢠âI've always liked drawing animals and all kinds of cartoon characters,â
says Ekaterina, explaining her choice to sign up to the competition.
âPlus I also love watching the game. I decided that I simply couldn't
miss out on the chance to do what I love.
⢠âThey regularly post ads at our university about competitions that
students can get involved in,â Valeria reveals. âOf course, such an
interesting project was no exception. I immediately wanted to take
part, even just for the sake of experience.
⢠âI didn't have to think twice about whether to work on this project.
Once I found out that they were opening up the competition to
university students, Sofia immediately sent in her application. â
74. 4.
⢠Real Madrid had removed the ____ from their official club crest after
signing a lucrative three-year deal with the National Bank of Abu
Dhabi.
⢠The crest, which was originally designed in 1931, usually contains a
____ but that has been removed for use in the Middle East in order
not to offend Muslim sensibilities in the region.
⢠The original design will continue to be used in Europe.
⢠What was removed ?
76. 5.
⢠Alongside is the logo of which
internationally recognized brand
by a famous sportsperson.
Whose future has been in the
doldrums due to recent events ?
78. 6.
⢠Jesse Lingard is credited with popularising this form of goal scoring
celebration in the Premier League, though Paul Pogba has already
been doing this in Serie A for a while now.
⢠Unsurprisingly this is an import from the United States, where it
made its debut at the beginning of the NFL season in September,
when Jeremy Hill scored a touchdown for the Cincinnati Bengals.
What form of celebration are we talking about?
89. 5
⢠The Lordâs Media Centre, Lordâs Cricket Ground.
⢠Designed by Future System and cost about 5 million pounds.
⢠Commissioned in time for the 1999 Cricket World Cup.
⢠Worldâs first aluminum, semi-monocoque building.
94. 6
⢠X is a Chinese multinational technology company that designs,
develops, and manufactures smartphones, smartphone accessories,
software, and online services.
⢠It was founded in 2009 in Dongguan, Guangdong as a sub-brand
of BBK Electronics.
⢠The brand focuses on providing a high quality audio experience for
users by utilising Hi-Fi chips in its smartphones.
95. ⢠From 2015 through 2017 X and a sports entity have agreed to
cooperate extensively in terms of sports events, media exposure and
marketing campaigns.
⢠Identify X.