"Who said it first is not important." Who gets there first is." (Takeo Kanade, Circa 1990s) Before joining a Big Enterprise, Check these Empathy with the company's vision and mission. Senior management prepares their own presentation materials (with high IT literacy). There are executives who joined the company mid-career from outside. There is a good employee training program. There are many retired employees who are active after leaving the company. There is an organization that integrates marketing, development, and operations. There are no academic cliques.

1. 1
To be or not to be..
an academic, big enterprise, or startup job?
that is the question.
Prof. Mick Etoh, Ph.D.
Osaka University
CEO, COTOBA Design, Inc.
Program Director, CREST-AI, Japan Science & Technology Agency
3/1/ 2022

2. 2
Startup
Academic
Big Enterprise

3. 3
Self-Introduction
Pattern Recognition（Panasonic）
AI Reasoning （ATR)
Image Coding （Panasonic, DOCOMO）
Natural Language Processing (DOCOMO)
Corporate Venture Capital (DOCOMO)
Innovation Management（Osaka-U）
Entrepreneuring（Mirai Translate, COTOBA Design ）

4. 4
子曰。吾十有五而志于學
The Master said: At fifteen
my heart was set on learning;
The Analects of Confucius 論語

5. 5
acceptance ratio 4%
ICCV Aural Presentation
5

6. Thoughts from my 30 years after graduating from University
Reflections on the two years of liberal arts that I spent in vain.
I had opportunities to study law, philosophy, literature,
sociology, etc., but I only took them as required graduation
credits.
The lack of basic strength in mathematics, physics, and statistics
will have a body blow effect on me in the future.
The number of people I met was limited. I should have looked
at the community more broadly. I was not thinking about
studying abroad.
6

7. Aesthetics are important when making important decisions.
7

8. Aesthetics are important when making important decisions.
7
Big decisions ->Yea and Nay.

9. Passionate ability
to identify problems
Liberal Arts
Higher General Education
Professional Skills
Code & English
8
Three Important Factors

10. 9
三十而立
at thirty I stood firm;
The Analects of Confucius 論語

11. 10
technology development that does not lead to business is a waste.
三十而立

12. the first MP-4 product, i-motion (Late 2001)
11

13. the first MP-4 product, i-motion (Late 2001)
11

14. 12
四十而不惑：at forty I was unperturbed

15. 13
Technology Laggards
Paid Engineers
MPEG Engineers at the Three Layers

16. 13
Technology Laggards
New
Tech
Inventors
Researchers for Papers
Paid Engineers
MPEG Engineers at the Three Layers

17. 13
Technology Laggards
The best
Tech
Choosers
New
Tech
Inventors
Researchers for Papers
Paid Engineers
MPEG Engineers at the Three Layers

18. 13
Technology Laggards
The best
Tech
Choosers
New
Tech
Inventors
Researchers for Papers
Innovators
Paid Engineers
MPEG Engineers at the Three Layers

19. 6/1/2016 Philadelphia Orchestra Reception, at US Embassy in Tokyo, Japan
研究が世に役立つという気概を持とう
"Who said it first is not important.
Who gets there first is."
(Takeo Kanade, Circa 1990s)
有一 研究对社会有益的气概
have the spirit that research is useful to the world
14

20. Alan Kay’s Plate
at Leland Stanford Jr. University
15

21. 16
Joseph Schumpeter’s “neuer
Kombinationen”
(Theorie der wirtschaftlichen Entwicklung)
Steve Jobs’“Connecting the dots”
Definition of “Innovation”

22. 17
“All technologies are combinations of
technologies that already exist.” —
• Combinatorial Explosion
• Creates Economy
W. Brian Arthur

23. 18
What brings the new combination?

24. 18
Empathy
What brings the new combination?

25. Mark ZuckerbergJack Dorsey
Elon Musk
Garrett Camp
Travis Lalanick
Drew Houston Jeff Lawson Marc Andreessen
19
Empathy- and Greed-driven.

26. 20
–Prof. Henry Chesbrough
Innovation = Invention + Business Model

27. 21
I

28. 21
Hustler
Hacker Designer
Innovator Trinity
I

29. 22
Business
Technology CREATIVE
Biz Technologist Biz Creative
Design Engineer

30. 23
五十而知天命、
at fifty I knew the mandate of heaven;
The Analects of Confucius 論語

31. Technology Social Insights
24

32. – National Innovation
Initiative(NII) (2004)
Innovation = invention x insight,
leading to the creation of social and economic value

33. 26

34. 27
996 and
Capital
Gain
Is your
Hobby?
Teams Matters

35. 28

36. Research
for Hobby
28

37. Research
for Hobby
Code
for Foods
28

38. Research
for Hobby
Class-B
Engineer but
Class-A
Business
Code
for Foods
28

39. Research
for Hobby
Class-B
Engineer but
Class-A
Business
Code
for Foods
28
accounter

40. 29
Big Enterprise Checkpoints
1. Empathy with the company's vision and mission.
2. Senior management prepares their own presentation
materials (with high IT literacy).
3. There are executives who joined the company mid-career
from outside.
4. There is a good employee training program.
5. There are many retired employees who are active after
leaving the company.
6. There is an organization that integrates marketing,
development, and operations.
7. There are no academic cliques.

41. Your Small Step Forward as A Cultural Big Step Forward
30

42. 31

43. 32

44. 32
一歩踏み出そう Step out of your comfort zone.

45. 33