Auteur : Yves PELLETIER, Business Development Manager, Ecublens, Suisse, Akatech Réalisé lors du 6ème Atelier Microtechniques & Innovation de Minnovarc, les 29 et 30 mai 2013, La Chaux-de-Fonds, Suisse Plus d'infos sur www.minnovarc.fr

1. 126/08/13© AKAtech
Atelier Minnovarc
« Que la stratégie soit belle est un fait, mais n’oubliez pas de regarder le résultat »
Winston Churchill
La Chaux-de-Fonds, Mai 29&30, 2013

2. 2012_2015 AKAtech strategy 2
AKAtech history – major milestones
1992 AKA ID (Also Know As Innovative Developments) is founded by Dr Eric Hauf
1992/95 Development, manufacturing and installation of vision-based scanners on
NEC's CFC machines for the Swiss Post (postage value reading, postage
detection, letter facing)
1996 AKAtech is founded and acquires the scanner technology and related market
from AKA ID
1996/02 Development of new innovative products for the postal industry (Swiss Post
and Danish Post)
2003 AKAtech acquires the camera division of Fastcom Technology, with which it
had collaborated on the development of new CMOS cameras
2003/05 Developments of innovative products for the postal industry
AKAstrat : multiple-fed letters detector
AKAmatrix : world's fastest intelligent 2D-code reader
AKA 4-state : 4-state postal code reader
AKAbcr : black and white and fluorescent bar-code reader
2006 AKAtech is appointed as Cognex integrator to diversify its activities
2009/11 Cognex Platinum Award
2012/13 AKAocr characters recognition for watch industry components
AKAtech – 20 years competency in inspection
solution

3. 2012_2015 AKAtech strategy 3
AKAtech with wide range of high-tech products
AKAtech product portfolio
Key
Competences
Segments
Products
Functions
Watch industry
To be used
standalone or
with a PC.
Conceived to
control critical
surface flatness
Food industry
contactless 3D
vision based
metrology.
all-in-one, fast
and efficient
solution for
counting items in
pharmaceutical
environment
PC-free detector
of multiple-feed
letters,
Separate
acquisition
device, image
processing and
final user .
auto-scan and an
analysis software,
customizable
It is a fully stand
alone detector -
no PC required
Hybrid Track Sys
offer a flex way to
track products.
Pharma industry Postal indutstry
VBM4 AkApcm AkAstrat AkAhts

4. 2012_2015 AKAtech strategy 4
Achieve critical mass and long term profitability
AKAtech 2012-2015 strategy
• 2012-2013 Implementation of the strategy (diversification)
• 2013-2014 Sustainable profitability
• 2014-2015 Sustainable profitability with recurrent products (30% turnover)

5. 2012_2015 AKAtech strategy 5
AKAtech vision: Market leadership is the key
to achieve sustainable profitability
AKAtech vision defined in 2012
To deliver the BEST VALUE
Goods and Services to our partners
Through the implementation of BEST-IN-
CLASS integrated vision solution
Five different market focus – Watch; Pharma;Medical; Postal and Foods
 high level of synergy (cost, know-how) and strong market presence

6. 2012_2015 AKAtech strategy 6
Increase market presence, restructure Operations, differentiate and grow
Strategy 2012-2015 objectives
Develop market presence and customer focus
• Direct sales model to secure direct customer access and control
• Focus on fast growing market Watch and Medical
• KA Mgmt to secure long term business volume & technology lead with opinion leaders
• Sales development of AKAtech products on foreign markets
Improve Fix Cost and Gross Margin
• EVOLUTION: restructure AKAtech office and activities – innovation – scope; improve
efficiency – management concept record of hours, control costs, people planning
• PEOPLE Empowerment  Committed people, ownership, customer mgmt,
action/reaction time
Maintain technology leadership, address market with recurent products
• Secure core business: Postal; Foods
• Develop critical competences: Software developments

7. 2012_2015 AKAtech strategy 7
Akatech: The Next Challenge
Sales/Marketing strategic target 2013
1. Market/Sales
 Win 5 new accounts in watch industry with our new OCR product
....
2. Customer service support
 Sales and Service: Get every AP signed off 30 days after initial installation
 ….
3. Stock
 Stock follow up on optical products (Camera, Optics, Light)
 ….
4. Supply chain
 Acquisition of new CAD
 ….
5. Products
 Reader for medical tools validated
 ....
6. Manufacturing
 Relayout of office and workshop
 ....

8. 2012_2015 AKAtech strategy 8
3D vision integrated in collaboration with TCI
Automatic process of introduction of watch components in
<< bouclard>>
Integrated whole compact design, an intuitive graphical interface are some of the
benefits centers that Raper bring the solutions to high-tech industries
•CHARGE / DISCHARGE WITH DIRECTI
•CHARGE / DISCHARGE PARTS Isolate
•GETTING bouclard
•SOFTENING
•CLEANING BLOW
•DEGREASER AND DEEP CLEANING
•ULTRASONIC
•SAMPLING
•QUALITY CONTROL
.

9. 2012_2015 AKAtech strategy 9
ACTORS :Adaptivity and Control of Resources in
Embedded Systems in collaboration with EPFL
Combined technics
•virtualization,
•feedback control
•data-flow programming models.
•multimedia processing on cellular
phone terminals,
•embedded control
•high-speed video processing
for computer vision applications.
Partners:
•Ericsson AB (Sweden)
•Scuola Superiore Sant’ Anna (Italy)
•Technische Universität Kaiserslautern
•(Germany)
•Evidence S.r.l. (Italy)
•Ecole Polytechnique Fédérale de
•Lausanne (Switzerland)
•Lund University (Sweden)
•AKAtech SA
.
Design of adaptive and efficient real-time applications for multicore
hardware using data flow tools and methodology

10. 2012_2015 AKAtech strategy 9
ACTORS :Adaptivity and Control of Resources in
Embedded Systems in collaboration with EPFL
Combined technics
•virtualization,
•feedback control
•data-flow programming models.
•multimedia processing on cellular
phone terminals,
•embedded control
•high-speed video processing
for computer vision applications.
Partners:
•Ericsson AB (Sweden)
•Scuola Superiore Sant’ Anna (Italy)
•Technische Universität Kaiserslautern
•(Germany)
•Evidence S.r.l. (Italy)
•Ecole Polytechnique Fédérale de
•Lausanne (Switzerland)
•Lund University (Sweden)
•AKAtech SA
.
Design of adaptive and efficient real-time applications for multicore
hardware using data flow tools and methodology