2. X Unable to pay back the
foreign debt.
X Indian economy crashed.
 Liberalization &
Globalization.
 Free access to MNC’s.
 Jan 1997 India opened
$36billion govt. securities
market to FII’s.
1991 CRISIS

3.  Entered India on Feb 1st
1990.
 Employs 5000 people
across 6 business units.
 Planning to invest
$1.7billion & add 3000
employees.
MICROSOFT IN INDIA

4. DEVELOPMENTS

5.  Nokia entered the Indian market in 1994.
 Nokia is the world leader in mobility
NOKIA CONNECTING PEOPLE
ABOUT NOKIA

6.  Nokia India Joins Hands with WWF (World Wildlife
Fund) - India to “Save the Tiger”
 NOKIA "Helping Hands' Initiative for Schools
NOKIA’s Approach towards the
Society:
 We: Create
 We: Energize
 We: Recycle
 We: Support
NOKIA CONNECTING PEOPLE
NOKIA & SOCIAL
RESPONSIBILITY

7.  NOKIA is World’s #1 manufacturer of mobile devices, with
estimated 38% share of global device market in 2007.
 NOKIA is planning to further expand its production
capabilities in India, the Total Investment in Nokia Telecom
Park in Tamil Nadu will reach $285 million by December
2008.
 India has a major role in Nokia's overall growth and has
become the second largest market for the company after
China. India contributed nearly seven per cent to Nokia's
total global revenues of 51 billion in 2007.
NOKIA CONNECTING PEOPLE
ThE CURRENT SCENARIO

8. KEY FEATURES:
2) DUST RESISTANT
3) TORCH LIGHT
4) DURABLE
5) SIMPLE FEATURES
6) Internet based services in agricultural services and support
services for the non-urban markets
GOVERNMENT SUPPORT TO NOKIA
Approval of Rs 675 crore Special Economic Zone (SEZ) near
Chennai.
note: SEZ will be a kind of Free Trade Warehouse, where
about 200 vendors of Nokia will park their products and Nokia
will import from them as and when required.
NOKIA CONNECTING PEOPLE
NOKIA IN RURAL MARKET

9.  LG Electronics India Pvt. Ltd.,
established in January, 1997
after clearance from FIPB.
 Consumer Electronics, Home
Appliances, mobile phones
and IT products.
 Manufacturing facility at
Greater Noida, in 1998, with
an investment of Rs 500
Crores.
 In 2004, LGEIL also set up
india’s 1st
GSM manufacturing
unit in Pune with Rs 150
Crores.
LG ELECTRONICS

10.  LG Electronics India (LGEIL) is planning to invest over Rs
1,100 crore in the next three years (2007 report)
 Spent heavily in R&D activities in India ( $50million )
 Domestic sales contributing 81 per cent and overseas sales 19
per cent.
 Products exported carrying “Made in India” tag.
 Exclusive category of hi-end consumer electronics products
which include plasma display panels, projection televisions,
LCD TVs, projectors, monitors and optical storage devices.
ABOUT LG

11.  Defines all cities and towns other than the metros cities as rural
and semi-urban market. To tap these unexplored country markets,
LG has set up many area offices and rural/remote area offices.
 Almost 70 per cent of our sales came from the semi-urban & rural
market.
 Use vans and road shows to reach rural customers & inform them
about the company brands and the various service-oriented
programmes.
 The company uses local language advertising.
 In 1998, it developed a customized TV for the rural market and
christened it Sampoorna. It was a runway hit selling 100,000 sets
in the very first year.
 Product localization is a key strategy used by LG. It came out with
Hindi and regional language menus on its TV.
RURAL FOCUS

12.  LGEIL also takes care of 24 villages around Greater Noida out
of which six have been adopted formally.
 Provide Free Medical Care to these villages & the 7 villages
around their Pune factory.
 A veterinary doctor from World Buffalo Trust visits the villages
everyday.
 'Tinkha,' a community development club.
 LG India has tied up with NGO’s like Prayas, HelpAge India.
 NGO-Jan Shikshan Sansthan - generating self-employment
opportunities.
 Donated generously to sudden natural calamities like the recent
Tsunami disaster and the Mumbai floods.
SOCIAL RESPONSIBILTY

13. TOYOTA MULLS 1,500 CRORE TO INDIA FOR
FURThER PLANT ExPANSION.
•Toyota to invest 1,500 crore
rupees in India
• Matter was chaired chief
minister and industrial
minister
• Not to disclose the
investment amount
• Has market share of 5% in
2005 , and know projecting
15% share in 2015

14. TO OPEN TEChNICAL INSTITUTE IN
BANGALORE
• To open training institute in
Bangalore by Atusthi Toyoshima.
• Four course will be provided
namely automobile assembly ,
automobile paint , automobile
wield , mechatronics .
• Special training will be provided
at Toyota kirloaskar plant
•"We hope that these bright young
minds will be able to lead the
strengthening of Toyota Production
System at the plant. Good people
make good products," added
Toyoshima

15.  ABN AMRO established in 1824 and has assets over US
$504 billion and is among best 10 banks in the world.
 ABN AMRO in India operate mainly in corporate and
institutional banking, business banking, private banking
services, asset management and micro financing.
 Its Micro Financing program is the largest amongst among
its peer foreign banks in India.
 It offers services through 26 Micro Financing Institutions
across 16 states and have 390000 customers receiving
micro financing small loans with US $200 or less. and
hosted first electronic banking in Micro Financing.
 It will be hosting Micro Financing Process excellence
awards 2008. This would be held in November 2008 as
gala award ceremony.
ABN AMRO

16.  MNCs create employment opportunities in the host
countries. It helps to create a pool of managerial
talent in the host country.
 Helps removal of monopoly and improve the
quality of domestic made products.
 Promotes exports and reduce imports by raising
domestic productions.
 Goods are made available at cheaper price due to
economies of scale.
BENEFITS OF MNC’S: