Digital Marketing and Social Media presentation filled with examples and statistics. Delivered by practitioners from Dell and Cisco at ProductCamp Austin 2009.
28. Raw Data > Actionable Conversation ! ? blah LOL “ Competitor”
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30. “ Hello, my name is Paul Young. I saw your comment on blog X about competitor A’s product. You had some interesting thoughts that could help us build better products for you. As a Product Manager at Dell, my job is to get opinions of people like you so that we build the right features. I’d like to get your opinions on a few key areas. Would you be willing to talk on the phone with me for 20 minutes ? This isn’t a sales call , I’m only interested in building a product that can best serve the needs of customers like you. When would be a good time for me to call?”
41. A New Mantra… Global reach Online reveal Online (addictive) game www.cisco.com/go/edgeques t Pre-launch buzz videos Blogs Source: Cisco Social Media Team VIRAL VIRTUAL VISUAL
42. Beyond the Tactics Respond Find Take Action Source: Cisco Social Media Team Monitor & Listen “ I love how Cisco promoted the video series via their blog, Twitter profile, and Facebook page” Brian Ellefritz Marketing @ Cisco