1. Transformation of
Our Business Society
Week 1 - Lesson 1

2. Do you have experience as a…
• Social Media Consultant?
• Clients expect you to know everything
• Long hours of research to learn unfamiliar industries
• Can charge $70 to $300 an hour
• Clients should be involved in their own social media
• Hard to teach clients how important it is
• Not to just simply be outsourced or automated
• More time consuming than clients think
• Clients know it is important but don’t really know why
Some of the feedback found from a Google Search

3. Purpose of
Corporate Social
Media Engagements
Week 1 – Lesson 2

4. Social Network Size
• Ellen Harris – (458) • Neil Van Wouw – (561)
• https://www.facebook.com/ellenjharris • https://www.facebook.com/vanwouw
• “I am actually working on enlarging my • “A year ago I was barely active in social media
social network. I just finished a two and my network was very small. I was
week retreat with about 290 women on avoiding it because it just looked like a way to
the how of engagement, and how to waste time with no obvious benefit other
harvest the network into an offline
database.” than maybe keeping in touch with a few old
• “The size of the social network is friends on Facebook. In this one year, my
actually an opportunity to segment the network has grown considerably, and I'm
'list' around specific interests and spending time daily with social media. I've
around people with similar backgrounds been meeting fantastic people I wouldn't
and professions. The trick is to let the have had the opportunity to meet if it
market qualify itself.” weren't for social media. There has also been
• “I am able to engage with my network a clear benefit in that this network of people
better now than before the retreat. I have been some of the strongest supporters
confess it was a matter of being a bit shy
because of being unclear on what to of something I'm very passionate about, my
ask, or say. Now have a much clearer NPO "Ganbatte 365". As with everyone, my
picture and a solid definition of what I time is limited, yet it seems easier to engage
do. Sounds a bit silly but a Macro with people as I get more used to it, and the
background in business and a person in growing size of my network if anything makes
transition created a bit of a fog.” it easier”

5. Social Network Sizes
• Mott Kornicki–(1,854) • Rusty Roar – (1,981)
• https://www.facebook.com/WaterwayRealty • https://www.facebook.com/RustyRoarEnte
• “The size of my networks is rprises
manageable; out of the +/- 2k "friends" • “Social Network size, depending on
here on facebook, about 250-300 are one's motivation and what need is
active and "engaged" ~ The rest are being met. In my case I'd say the
just idle-wood or "observers". more the better. Even with paper
based marketing I have proven it to
be a numbers game, so therefore
• “I would like to double size of my
there's always room for
network. I started on facebook only
improvement. So bigger is better...
recently- I'm still not sure if time spent
here is wasted or invested. The jury is • Again, there is the time factor and
still out. I think engagement with my quality time verses quantity time. If I
network is easy to manage.” was to engage with all my contacts
daily there would be little time for
anything else. (Even a passing, "Hello"
is usually sufficient.)
• I think with email alerts, IMs
etc, engagement is not a problem.”

6. Social Network Size
• Chris Fleury - (4,786) • Ric Townsend – (1,541)
• https://www.facebook.com/chrisfleury • https://www.facebook.com/rictownsendorglearn
• “My Facebook and Twitter networks are • “Not big enough so larger.... size does not pose a
too big too manage easily but there are problem!”
plenty of tools to make it possible for both. • “Just saw a guy join EAve who has 11 million fans
The thing is it's hard to get to quality he will always have a greater pull then someone
without quantity in my humble opinion. with 1500”
For example, if I was stricter and more
restrained in the way I handle social
networks, I never would have met you or
many of very interesting mutual friends. I
value diversity in my network and
therefore see size as a necessity and the
additional management effort required to
be worth it.”

7. Social Network Size
• Wayne Hurlbert–(1,043) • Des Daughter – (1,606)
• https://www.facebook.com/waynehurlbert • https://www.facebook.com/des.daughter
• “I am comfortable with the size of my network • “It's a challenge, you get a better idea IF you
size and with its steady growth rate. As the see how many social media we (husband and
network grows larger organically, I am always wife) run
able to keep up with that increase in its size. I am http://diethylstilbestrol.co.uk/links/social-
always able to engage people in the ever growing media/ and this is only half of them (same
network. One reason that growth in network size applies to Ocean related blogs etc.) . So key on
can continue is the different interests of the FB is to assign people into 'groups'. Only my
network members. Since the members are "EA" friends see the ticker tips for example,
engaged for different reasons, the network is DES-affected "followers" do not see them. Of
really a series of smaller and very manageable course there are people I engage much more
networks. Since these subsets are not large in than others... some I might never really get to
and of themselves, they can also grow even more know.”
without any loss of engagement.” • “We wish our our social networks to get bigger,
our "mission" is to spread DES awareness to the
general public and get the world to know. We
need research for 3rd generation (children). “

8. Social Network Size
• Kamal Bennani – (640) • Seth David – (1,271)
• https://www.facebook.com/bennani.kamal • https://www.facebook.com/nerdenterpris
• “I have a network on a human scale. Listening es
and engagement are essential to me. That's • “Originally I thought that just as with
why I am comfortable with the current size of traditional marketing this was a "numbers"
my network. It is growing steadily but at a game so if you had asked me this question
pace that allows me to interact with a while back I would have answered that I
newcomers. This size allows me to organize would like my social network to be bigger.
my exchanges by centers of interest and by
platform. A kind of virtual circles around • Now I think differently. With social media it
themes. The expectations of those who follow is about engagement. So I am actually very
me on Google+ are not the same as those on happy with where my network is at right
FB or Pinterest. Thus, newcomers easily now. Any growth I see happening with it
identify what I deal with and they appreciate from here is ok too because I know that it
being able to interact with other people with is based on "real" networking and not just
similar affinities in those circles.” following people for the follow back. That
doesn't work. In fact that in my experience
creates a very noisy environment that is
impossible to manage.”

9. Social Media
Business Presence
Development
Week 1 – Lesson 3