Xinch, one of our project managers, presented this during one of our Thursday media and marketing meetings. Here's the gist of her presentation: Most Internet-based businesses have TONS of testimonials sitting in their databases... and these testimonials have no other purpose but to be featured in their sales letters. But how many people actually read sales letters? And the more sales-y a page is, the odds are against a person actually reading it. So here’s a simple, but pretty wild idea about how you, your organization and your brand can utilize your testimonials and success stories to create a storm in your targeted markets, drastically increase your credibility, attract mass attention and develop an offline presence at the same time

1. YOUR TESTIMONIALS & PR
What Else You Can Do With Your Product Testimonials

2. PAINS OF PUBLIC RELATIONS
• Doesn’t generate measurable sales. For now, at least.
• Most people find it difficult to pitch feature article ideas to
larger / international news networks

3. MEET CELISA JEFFERSON
• Female, 27 years old
• CreditsSilva Life System with “curing”
her of her drug & alcohol addiction. She
is now a great student, clean, and sober.
• Sheloves Silva and would LOVE to be a
product advocate.

4. CELISA LIVES IN FLORIDA

5. CELISA LIVES IN FLORIDA

6. CELISA LIVES IN FLORIDA
Population:
18,537,969

7. SPECIFICALLY TAMPA, FLORIDA

8. SPECIFICALLY TAMPA, FLORIDA

9. SPECIFICALLY TAMPA, FLORIDA
Population:
340,882

10. 340,882 IS LARGER THAN
ANY LIST MINDVALLEY HAS.

11. WHAT COULD HAPPEN IF
CELISA’S STORY REACHES
340,882 PEOPLE?

14. and that’s just 340,882 people in the local grapevine

15. WHAT WOULD HAPPEN IF
YOU REPLICATED THIS
ALONG THE ENTIRE EAST
COAST OF THE USA?

18. 55.95% of
total US
population

19. WHAT ABOUT THE ENTIRE
UNITED STATES OF AMERICA?

22. 308,891,000
people.
67% of which
are between
15-64 years

23. AND THAT’S JUST4.54% OF
THE WORLD POPULATION.

24. SO NOW WHAT?

25. SO NOW WHAT?
• Shove ‘emin your media bank (yes, every person/organization
should have a public media bank)
• Waitto be courted by larger news networks. Journalists are
always on the lookout for the next best feature.. and they
monitor local news wires for them!

26. WHY DO THIS?

27. ATTACK THE LOCAL SCENE
Everyone wants to know
what’s going on within their
local space.
Californians don’t really give a
damn about Texans.

28. SELL YOUR SUCCESS STORIES
Everyone wants to be a
success story.
Why do you think celebrity
endorsements work?

29. MAKE THEM YOUR BRAND
ANGELS
Reinforce your customers’
identities as your product
advocates.
Reinforce Celisa’s need to
spread the word.
Imagine what could happen
when she tweets, blogs, or
Facebooks about the feature.

30. BOOST YOUR PAGE
RANK & SEO
More than just social proof.
All news wires have online
archives with awesome
page ranks.
Imagine what would pop up if
someone Googled
“MindValley”?

31. AWESOME CREDIBILITY
More than just social proof.
AGAIN.
People are more likely to buy
from a company that’s
endorsed by mass media.

32. SO ARE YOU READY TO TAKE
THE OFFLINE WORLD
BY A STORM?

33. by xinch