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How to Run Your
  Business Like a
    “Business”
And in the process, become a rockstar CEO
               or Manager
Today
(Why)
Core Values/Beliefs
✦   Code of Awesomeness
✦   + Your own business Values
Core Purpose

✦   What you continue to strive to achieve
✦   Mother Theresa’s “Love the Poor”
✦   Single Purpose : Disney-Happiness, WalMart-
    Affordable, Microsoft-Uniquity
BHAG

✦   Big Hairy Audacious Goal
✦   Measurable 10 - 30 Year Goal
✦   Audacious but not Bragadoccio
Target 3-5 Years
   (Where)
Target 3-5 Years

✦   Future Date
✦   Revenues
✦   Profit
✦   Market Cap
Sandbox


✦   Your marketplace
Brand Promise
✦   What makes you different from competition?
✦   What leads your marketing message?
✦   MacDonals: Speed, Consistency, Fun for Kids
✦   SouthWest: Low Fares, Lots of Flights, Lots
    of Fun
✦   Table Stakes
✦   USP or Value Proposition
Key Thrusts

✦   What are the handful of things to do in the
    next few years to reach your Target, Deliver
    your brand promise and dominate your
    sandbox
KPIs
✦   Look at these daily or weekly
✦   Dell : Ship to Target, Initial Incident Rate,
    First Time Fix
✦   Know these!
✦   Clue: These numbers tell you whether you’re
    keeping your promise to customers
Annual Goals
  (What)
Annual Column
✦   Yr Ending
✦   Revenues
✦   Profit
✦   Active Members
✦   Gross Margin
✦   Cash
✦   Rev./Emp.
Key Initiatives

✦   Priorities for the Year
✦   Of for Quarter for rapidly growing companies
✦   Key items on your growth list
✦   No need to correspond to Key Thrusts
#1 or #2 Critical
       Outcomes for Year

✦   Eg. Silva Manifesting Product Launch
✦   Amonk Continuity Program
Actions
(Quarter)
Quarterly Column
✦   Yr Ending
✦   Revenues
✦   Profit
✦   Active Members
✦   Gross Margin
✦   Traffic
✦   Advertising ROI
Quarterly Goals

✦   What do you need to do this quarter to hit
    your annual goals?
✦   Less is more
#1 or #2 Critical
    Outcomes for Quarter

✦   New Launch
✦   New Back End Producy
Monthly Goals


✦   Straight from Growth List
Themes

✦   Monthly
✦   Build vision and consensus
✦   Make it catchy
Celebration


✦   How you gonna party?
Accountability


✦   Who
✦   When
Now that you have the
  business plan...

 You need a personal
        plan

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The One Page Business Plan

  • 1. How to Run Your Business Like a “Business” And in the process, become a rockstar CEO or Manager
  • 2.
  • 3.
  • 4.
  • 6.
  • 7. Core Values/Beliefs ✦ Code of Awesomeness ✦ + Your own business Values
  • 8. Core Purpose ✦ What you continue to strive to achieve ✦ Mother Theresa’s “Love the Poor” ✦ Single Purpose : Disney-Happiness, WalMart- Affordable, Microsoft-Uniquity
  • 9. BHAG ✦ Big Hairy Audacious Goal ✦ Measurable 10 - 30 Year Goal ✦ Audacious but not Bragadoccio
  • 10.
  • 11. Target 3-5 Years (Where)
  • 12.
  • 13. Target 3-5 Years ✦ Future Date ✦ Revenues ✦ Profit ✦ Market Cap
  • 14. Sandbox ✦ Your marketplace
  • 15. Brand Promise ✦ What makes you different from competition? ✦ What leads your marketing message? ✦ MacDonals: Speed, Consistency, Fun for Kids ✦ SouthWest: Low Fares, Lots of Flights, Lots of Fun ✦ Table Stakes ✦ USP or Value Proposition
  • 16. Key Thrusts ✦ What are the handful of things to do in the next few years to reach your Target, Deliver your brand promise and dominate your sandbox
  • 17. KPIs ✦ Look at these daily or weekly ✦ Dell : Ship to Target, Initial Incident Rate, First Time Fix ✦ Know these! ✦ Clue: These numbers tell you whether you’re keeping your promise to customers
  • 18.
  • 19. Annual Goals (What)
  • 20.
  • 21. Annual Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Cash ✦ Rev./Emp.
  • 22. Key Initiatives ✦ Priorities for the Year ✦ Of for Quarter for rapidly growing companies ✦ Key items on your growth list ✦ No need to correspond to Key Thrusts
  • 23. #1 or #2 Critical Outcomes for Year ✦ Eg. Silva Manifesting Product Launch ✦ Amonk Continuity Program
  • 24.
  • 26.
  • 27. Quarterly Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Traffic ✦ Advertising ROI
  • 28. Quarterly Goals ✦ What do you need to do this quarter to hit your annual goals? ✦ Less is more
  • 29. #1 or #2 Critical Outcomes for Quarter ✦ New Launch ✦ New Back End Producy
  • 30. Monthly Goals ✦ Straight from Growth List
  • 31. Themes ✦ Monthly ✦ Build vision and consensus ✦ Make it catchy
  • 32. Celebration ✦ How you gonna party?
  • 33. Accountability ✦ Who ✦ When
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Now that you have the business plan... You need a personal plan

Notas do Editor