The document outlines 3 stories from Sam Gilbert about the business value of product management. Each story discusses a different product launched in 2006, 2009, and 2012 respectively. For each product, Gilbert emphasizes how the product manager ensured the product was technically viable, commercially sustainable, and valued by customers.

1. 3 Stories
about
The (Business) Value
of Product Management
Product Tank London, 21 November 2012
Sam Gilbert
@samgilb

2. Valued by
Customers
Product Manager
Technicall Commercially
y Viable Sustainable

3. “CHEAP”
PERSONAL LOANS
2006

4. Valued by
Customers
Product Manager,
Thinking
Technicall Commercially
y Viable Sustainable

6. PRICE-COMPARISON
2.0
2009

7. Valued by
Customers
Technicall Commercially
y Viable Sustainable

9. MAKING INSURANCE
SOCIAL
2012

10. Valued by
Customers
Technicall Commercially
y Viable Sustainable