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Who am I and why
am I here...? Jesmond Allen, UX Director at cxpartners • At cxpartners for 6 years • Worked in UX since 1996 • Recently spent 14 months embedded as a PM with a major mobile company in Bristol 2
Job descriptions PM UXBe the
company expert on the Understand competitor productsproduct and its competition and best practicesBusiness requirements Business requirementsUser requirements User requirementsTechnical requirements Design within technical constraintsBrief UX team, brief development Work with the team to create ateam & get the product built design that can and will be builtProduct vision Design visionRoadmap & backlog Design validation And more... 4
Snap! • There’s a lot
of overlap there • We can help each other to produce great work • But we need to try not to tread on each other’s toes...http://www.ﬂickr.com/photos/nicholas_t/51621460/ 5
What can I do for
you...?• Ask what my work will be used for • Structure my report accordingly• Make sure I understand the brief, meet any deadlines and keep in touch with status reports • PMs are busy people • They have lots of internal stakeholders to communicate with• Make sure I ask questions early • In large organisations, team members may be difﬁcult to get hold of• Make sure I communicate effectively with my Product Manager... • ... not just the in-house UX team 7
And what else? * *
your thoughts, please...http://www.ﬂickr.com/photos/paulwatson/5070827/ 8
What can you do for
me?• Get a clear brief together and be honest about scope • dont ask us for blue sky thinking if you only have a remit to tweak the product page• Be clear about your goals for the project • its my job to help you meet them• Share any existing research you have • demographics, usability studies, analytics, etc • We get our best results when we know lots about your users• Don’t run rebranding exercises alongside UX • the output to brand work is an input to our work • we cant just replace the logo - brand goes to so much more than that 9
What can you do for
me?• Give us access to senior stakeholders up front • we love to hear their thoughts at a point in the project when their input can really make a difference• Let us know any milestones and deadlines in good time • we want to help you meet them • it helps us plan our projects to meet your needs• Be honest about the availability of key stakeholders to feed back on deliverables • no-one wants the project plan to slip• If possible, collate feedback to give to us • large groups feeding back on wireframes often leads to design-by- committee which doesnt produce the best results • if the culture at your organisation means that this is impossible, let us know when were planning the project so we can allow for it 10