Keying On Human Constants
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Keying On Human Constants, by Michael Eckersley, PhD
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Keying On Human Constants
- 1. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! by Michael Eckersley, PhD HumanCentered Keying On Human Constants Designing for the constancy-diversity paradox
- 2. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! Things are changing (fast & furiously)
- 3. Events push onto and move off of the world stage 24/7 © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved!
- 4. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! Business trends come and go
- 5. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! Technologies rise and fall
- 6. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! We're born
- 7. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! We age
- 8. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! We die.
- 9. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! What lasts?
- 10. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! What endures?
- 11. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! What's stable or constant over time?
- 12. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! Human Nature
- 13. 50 years old } you may be © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! I may be! male! caucasian! introverted! politically liberal! dyslexic! female! latino! outgoing! conservative! gifted musically! 20 years old Human Nature }
- 14. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! we’re different
- 15. But as humans we are far more alike than we are different we’re different Our differences are actually very small compared to the core © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! human factors and qualities we share
- 16. Human nature is virtually unchanged over the millennia © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved!
- 17. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! Human Nature is fundamentally stable
- 18. creativity The subjects of Shakespeare's plays, will be the subjects of tomorrow’s morning news © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! tenderness cowardice compassion vanity jealousy love cruelty dishonesty gluttony nobility humor hatred foolishness avarice
- 19. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! The key differentiator is human culture
- 20. human culture Human-centered research and development is an antidote to reliance on business fads and trend forecasting. We key on those human factors that operate significantly within a target cultural context and don’t change with the season. These we mine for new product and service opportunities, while controlling for subtle cultural variations. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! ! The innovations range from the incremental and evolutionary to the revolutionary.
- 21. © HumanCentered 2004, All Rights Reserved! © HumanCentered 2004, All Rights Reserved! by Michael Eckersley, PhD HumanCentered Keying On Human Constants Designing for the constancy-diversity paradox