In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.

1. USING
SOCIAL
MEDIA
FOR
BETTER
REPORTING
-­‐
part
2
of
2
Millie
Khanna,
Director
–
Social
Media
&
CreaFve
Strategy
OMLogic
ConsulFng
Pvt
Ltd
At
exchange4media,
NOIDA,
India

2. THE
IDEAL
RESEARCH
CHECKLIST
Ø Blog:
Expressive,
Engages
Readers,
Quality
CuraFon,
AQract
like
minds.
Ø LinkedIn:
IniFates
and
parFcipates
in
discussions,
Impressive
professional
network.
Ø Facebook
:
Ease
in
maintaining
informal
relaFonships
and
quality
of
interacFons.
Ø Twi4er:
Wide
network
,
balanced
parFcipaFon
BE
THERE.
BE
SOCIAL.

3. THE
IDEAL
RESEARCH
CHECKLIST
Ø Scribd
/
Slideshare
:
Knowledge
sharing
,
constant
learning
,
quality
of
ideas
Ø Flickr:
CreaFve
and
aestheFc
bent
of
mind
,
right
brain
engagement
Ø YouTube:
Comfort
with
mulFple
modes
of
communicaFon
and
expression

4. START
A
BLOG
-­‐
FREE
AVAILABLE
FROM
WORDPRESS,
BLOGGER,
REDIFF…

5. MAKING
YOUR
BLOG
COUNT
• Share
interesFng
things
about
your
area
of
research.
• Provides
glimpses
into
your
life
outside
of
work
–
family,
friends,
hobbies,
etc.
• Link
your
social
networking
profiles
• Talk
about
projects
which
led
to
the
research.
Make
it
Human
• Include
a
link
to
your
personal
profile.
• Keep
your
blog
non-­‐controversial
• Appreciate
comments
and
thank
them

6. WHY
BLOG?
1.
Blogging
captures
the
moment
2.
Blogging
frees
you
from
the
dictates
of
length
3.
Blogs
contain
mulFtudes
4.
Blogging
enables
greater
breadth
of
coverage
5.
Blogging
enables
greater
depth
of
coverage
6.
Blogging
keeps
Mainstream
Media
honest
7.
Blogging
keeps
bloggers
honest
8.
Blogging
enables
the
Long
Tail
of
Opinion
9.
Blogging
breaks
down
geographical
barriers
10.
Blogging
can
help
you
find
your
voice
as
a
writer
11.
Blogging
sharpens
your
craf
as
a
writer
12.
Blogging
rewards
merit
13.
Blogging
expands
your
world
-­‐
Amit
Varma,
Veteran
Blogger,
India
Uncut
hQp://indiauncut.com/iublog/arFcle/the-­‐big-­‐deal-­‐about-­‐
blogging/

7. SEO
IS
NOT
THE
ENEMY
OF
GOOD
WRITING
Create
a
balance

8. STAY
ON
TOP
Consume
as
much
informaFon
as
you
can.
IGNORANCE
IS
NOT
AN
EXCUSE
IN
THE
ERA
OF
INTERNET.

9. FOLLOW
THE
RIGHT
PEOPLE
Consume
as
much
informaFon
as
you
can
“Move
in
the
right
circles”.
Follow
the
people
relevant
to
your
domain.
Schmooze
them.

10. HAVE
TO
BE
MULTI-­‐SKILLED
Photography
Video
ediFng
Be
a
generalist.
But
find
your
specializaFon.
SEO
By-­‐lines
are
sFll
the
most
important
currency.
Where
you
get
it
from
is
rapidly
changing.

11. MAKE
FRIENDS
AND
INFLUENCE
PEOPLE
ONLINE
Use
these
principles
on
Facebook
and
TwiQer

12. DON’T
USE
AN
INFORMATION
ONLY
BECAUSE
SOMEONE
TWEETED
IT
#BasicsOfJournalism
#CommonSense

13. WHATEVER
YOU
DO,
DON’T
DO
THIS:
#BasicsOfJournalism
#CommonSense

14. PLAGIARISM
IS
A
MORTAL
SIN.
MOREOVER
NOT
GOOD
FOR
SEO.
And
frankly,
it’s
just
not
cool
bro!
You
WILL
get
caught.
#BasicsOfJournalism
#CommonSense

15. LINK
DESCRIPTIVELY
AND
RELEVANTLY
• Link
to
your
previous
arFcles
to
give
some
background
• Don’t
just
link
using
useless
text
like
‘click
here
for
my
previous
arFcle’
or
‘for
more
informaFon
click
here’
–
use
your
headlines
or
relevant
keywords.
• Search
engines
look
at
the
hyperlinked
anchor
text
to
help
assess
the
relevance
of
a
page
to
certain
keywords.
By
linking
using
your
(already
opFmised)
headline,
you
give
your
last
arFcle
an
SEO
boost.

16. PARTICIPATE
IN
ONLINE
DISCUSSIONS
• Dive
into
threads,
like
Media
Rant
on
HotWired
or
the
media
conference
on
the
WELL.
Post
messages
to
Usenet
newsgroups,
mailing
lists
and
Web
publicaFons'
feedback
and
leQer
secFons.

17. USE
THE
LANGUAGE
OF
YOUR
TARGET
AUDIENCE
• Use
Keyword
tools
to
find
the
search
volume
around
different
terms.
• Are
more
people
searching
for
President
Obama
or
Barack
Obama?
• Remember,
matching
your
content
to
your
readers’
searches
in
this
way
will
get
you
more
traffic
from
search
engines.
hQp://www.wordtracker.com/academy/seo-­‐Fps-­‐
meda-­‐journalists

18. USE
THE
LANGUAGE
OF
YOUR
TARGET
AUDIENCE

19. ORGANIZE
YOUR
CONTENT
IN
A
LOGICAL
WAY
• Could
a
user
find
the
content
she
is
looking
for
just
by
clicking?
• If
the
answer
is
no,
you
should
change
it.
It’s
bad
for
users
and
it’s
bad
for
search
engines.
• Think
about
the
topics
you’re
wriFng
about,
could
they
all
be
arranged
into
categories?
If
it’s
a
recipe
site
for
example,
maybe
you
could
have
Italian,
Chinese,
Thai
or
Chicken,
Beef,
Vegetables?
hQp://www.wordtracker.com/academy/seo-­‐Fps-­‐
meda-­‐journalists

20. DON’T
DUPLICATE.
DON’T
DUPLICATE.
•
Do
you
write
for
a
blog
or
an
online
newspaper,
but
want
to
have
your
own
arFcles
on
your
personal
blog?
In
that
case
you’re
beQer
off
just
linking
out
to
the
arFcles,
rather
than
duplicaFng
them.
•
Or
you
could
use
the
canonical
tag,
to
ensure
that
google
knows
that
you’re
not
trying
to
pull
a
fast
one.
So
if
you’ve
wriQen
an
arFcle
about
Obama’s
latest
speech
on
the
economy,
on
your
blog,
www.yourblog.com/poliFcs/obama-­‐gives-­‐speech-­‐on-­‐economy,
put
the
following
line
of
code
in
the
secFon
of
the
page:
<link
rel="canonical"
href="hQp://www.youremployer.com/poliFcs/obama-­‐gives-­‐speech-­‐on-­‐
economy"/>
•
In
this
case,
your
employer’s
site
will
get
the
benefit.
but
your
site
won’t
get
punished.
(And
indeed,
if
you
use
the
author=rel
tag,
it
might
start
linking
the
two
sites,
and
giving
your
blog
more
authority
...
hQp://www.wordtracker.com/academy/seo-­‐Fps-­‐
meda-­‐journalists

21. USE
REL="AUTHOR".
This
is
great
for
you,
but
it's
also
great
for
your
bosses
hQp://www.wordtracker.com/academy/seo-­‐Fps-­‐
meda-­‐journalists

22. WRITE
EVERYTHING
FOR
READER.
YES,
EVERYTHING.
•
Write
everything
as
though
it’ll
be
read
by
a
human,
not
a
computer.
In
fact,
write
everything
as
though
it
was
your
submission
for
a
Booker
prize.
I’m
talking
descripFve
Ftles
and
meta-­‐
tags,
punchy,
minimal
code,
and
URLs
with
snappy
headlines
in
them.
hQp://www.wordtracker.com/academy/seo-­‐Fps-­‐
meda-­‐journalists

23. USEFUL
TIPS:
•
Add
descripFons
(“alt”
text)
to
your
images.
Search
engines
cannot
easily
process
images
to
get
text
•
When
possible,
detach
text
from
images
(i.e.
have
the
text
from
a
text-­‐heavy
infographics
piece
on
the
page
itself)
•
Do
the
same
with
Flash:
Add
informaFon
from
a
Flash
video
or
interacFve
to
the
body
of
the
HTML
page
itself.
•
SomeFmes,
it
might
be
a
good
idea
to
use
some
common
misspelled
words
and
typos
for
your
keywords,
along
with
correct
ones
(i.e.
“Barack
Obama”
and
“Barak
Obama”)
•
Ask
your
friends
and
colleagues
to
add
links
to
the
story
on
their
sites,
with
relevant
clickable
text
(“A
great
story
about
the
aborFon
rights
in
the
EU”).
Help
them
with
links
to
their
stories
as
well.
Links
on
social
networks
don’t
work
very
well
in
this
case.
Sorry.
hQp://reesenewslab.org/2013/03/06/quick-­‐and-­‐
dirty-­‐Fps-­‐on-­‐opFmizing-­‐your-­‐story-­‐for-­‐search-­‐
engines/45504/

24. USE
A
TITLE
THAT
OTHER
PEOPLE
WOULD
SEARCH
FOR,
NOT
WHAT
SEEMS
COOL
Respect
the
readers.

25. USE
GOOGLE
ADWORDS
TOOL
TO
RESEARCH
YOUR
KEYWORDS
Take
care
of
your
keyword
density
but
don’t
over-­‐opFmize.

26. USE
GOOGLE
ADWORDS
TOOL
TO
RESEARCH
YOUR
KEYWORDS
Use
Google
auto-­‐suggest
feature
to
gauge
user
interest.

27. TAKE
CARE
OF
HYGIENE
OF
THE
DESIGN
The
format
of
the
blog
/web
page
has
to
be
perfectly
synced.
Google
knows
everything.
Sees
everything.

28. PUT
A
FULL,
UNABBREVIATED,
SUPER-­‐DETAILED
NAME
OF
THE
STORY
IN
THE
<TITLE>
FIELD
•
No
need
to
be
flashy
-­‐
Plain
informaFve-­‐ness
counts
Eg:
instead
of
the
main
headline
for
your
story
<Obama
Raises
STEM
Issues
Yet
Again>,
do
a
more
detailed
headline
using
more
nouns
<President
Barack
Obama
Talks
STEM
EducaFon
in
the
US
For
The
Third
Year
in
a
Row
in
His
State
of
the
Union
Address>.
•
Write
a
brief
summary
for
the
<descripFon>
field.
Try
to
do
it
manually
and
summarize
your
story
in
a
few
sentences;
copying
and
pasFng
your
first
couple
of
sentences
won’t
always
work,
especially
if
you
start
with
an
anecdote
for
the
story.
•
Think
of
a
dozen
or
so
nouns
that
relate
to
your
story.
Don't
use
too
many
or
too
few;
about
ten
will
just
work.
For
the
example
above,
my
keywords
should
be
something
like
<STEM,
math,
science,
technology,
engineering,
president,
US,
Barack
Obama,
State
of
the
Union,
educaFon>.

29. PAY
ATTENTION
TO
TITLE
TAGS
AND
META
DESCRIPTIONS
•
Generally
speaking
(and
this
is
a
very
general
statement,
so
bear
with
me)
most
CMS
pla~orms
use
the
headline
of
the
story
as
the
Ftle
tag.
•
The
Ftle
tag
is
one
of
the
most
important
factors
when
opFmizing
your
pages,
so
be
as
literal
and
specific
as
you
can
be,
without
making
it
too
long.
•
The
guideline
for
Ftle
tags
is
about
70
characters
max,
so
use
your
meta
descripFon
tag
to
summarize
your
story.
Provide
the
who,
what,
where
and
why
as
concisely
as
you
can.

30. BEHOLD
THE
POWER
OF
ANCHOR
TEXT
•
Linked
terms
on
your
stories
play
a
role
in
opFmizaFon.
•
So,
resist
the
urge
to
use
<Read
more>
or
<See
related
story>.
•
Use
keywords
from
your
headline
or
story.
•
B
specific
when
linking
to
other
pages
to
your
site.

31. YOUR
URL
STRUCTURE
PLAYS
A
ROLE
•
Google
provides
technical
requirements
for
arFcles
to
be
considered
as
news
story.
•
But,
Google
also
considers
appending
a
porFon
of
your
Ftle
tag
or
headline.
•
Providing
keywords
in
the
URL
are
important
from
a
search
engine
and
usability
perspecFve.

32. NOT
EVERY
ONE
IS
LOOKING
FOR
YOUR
NEWSPAPER
BRAND
•
Granted,
a
good
chunk
of
your
traffic
is
generated
from
your
newspaper
brand
•
We’ve
seen
up
to
80%
of
traffic
being
driven
by
branded
terms
alone.
•
What
about
those
long
tail
terms?
•
How
about
those
searches
for
a
person’s
name,
or
town
or
school?
•
Good
SEO
is
about
page
opFmizaFon,
you
don’t
need
to
drive
everyone
through
your
home
page
to
your
story.

33. STUCK?
USE
KEYWORD
RESEARCH
TOOLS
TO
HELP
YOU
•
Not
sure
what
word
to
use?
•
Keyword
tools
available
to
help
you
idenFfy
how
popular
specific
keywords
are
and
get
suggested
alternaFves,
such
as
Googleís
AdWords
Keyword
Tool.
•
You
also
may
have
access
to
paid
services
like
WordTracker.com
or
Keyword
Discovery.com.
•
And,
if
you
want
to
spend
some
Fme
brainstorming
that
elusively
perfect
headline,
check
out
SEO
Smarty’s
post
-­‐
5
Tools
for
Keyword
Brainstorming.

34. MAXIMIZE
YOUR
EVERGREEN
CONTENT
•
Special
secFons,
guides,
seasonal
content
-­‐
all
can
generate
ongoing
search
results
and
capture
new
audiences.
•
This
content
is
easily
sustainable,
and
because
the
content
does
not
expire,
the
longevity
of
the
pages
can
help
establish
authority
with
search
engines.
•
Relevant
evergreen
content
can
also
help
earn
search
traffic
with
inbound
links,
also
affecFng
the
search
result.

35. PERSONALIZATION
IN
SEARCH
IMPACTS
THE
RESULT
•
A
search
result
in
Chennai
is
not
the
same
as
it
is
in
KolkaQa.
And
it
is
definitely
not
around
the
world.
Geography
maQers,
which
makes
local
news
important.
Other
personal
factors
impacFng
a
Google
result
include
the
following:
•
Google
personalized
home
page
content
•
Google
Reader
content
(RSS
feeds)
•
Google
Bookmarks
•
Search
history
(clicks)
•
Web
history
(sites
youíve
visited)
•
So
although
you
may
not
see
your
arFcle
about
a
local
superhero
acFon
figure
collecFon
come
up
in
your
search
query,
it
very
well
may
aQract
the
right
people.

36. USE
UNIVERSAL
SEARCH
RESULTS
TO
YOUR
ADVANTAGE
•
Increasing
traffic
(and
therefore
ad
inventory)
is
paramount
for
most
newspaper
sites.
•
But
if
you
can
go
beyond
driving
traffic
solely
through
your
site,
you
can
make
the
most
of
Universal
Search
and
own
a
search
result
page
by
pushing
out
your
content.
•
Flickr,
YouTube,
Wikipedia,
TwiQer,
Facebook,
LinkedIn,
Delicious,
Digg,
Mixx,
StumbleUpon
,
you
name
it
-­‐
all
can
come
up
a
search
result
for
your
content.
SO
OPTIMIZE
YOUR
ASSETS.
WELCOME
TO
SOCIAL
MEDIA
MARKETING
J

37. DON’T
UNDERESTIMATE
THE
COMPETITION
•
When
a
person
conducts
a
search,
you
are
compeFng
against
nine
other
results
on
that
first
result
page.
•
Your
Ftle
tag
and
descripFon
are
your
first
impression
to
aQract
potenFal
audience.
•
You
can
capture
new
online
readership
by
se•ng
yourself
apart
with
useful
and
engaging
tags.
•
Quality,
relevant,
in-­‐depth
content
will
not
only
aQract
the
bots,
but
will
capture
new
audience
as
well.
BUT
ABOVE
ALL,
GOOD
WRITING
STILL
PREVAILS

38. SUBMIT
IT
ON
TIME.
YOU
CAN’T
AFFORD
TO
BE
LATE.
Respect
deadlines.
Be
best
or
first
or
both.

39. GOOGLE
IS
VERY
FAST…
TWITTER
IS
FASTER
Learn
how
to
be
there

40. GET
CITED
AT
RELEVANT
WIKIPEDIA
ARTICLE

41. ON
FACEBOOK
AND
TWITTER,
IT’S
ALL
ABOUT
AUTHORITY

42. ON
FACEBOOK
AND
TWITTER,
IT’S
ALL
ABOUT
AUTHORITY
• Have
all
the
relevant
links
on
your
profile
• Follow
experts
of
related
subjects
on
TwiQer,
ask
them
to
review
your
work
and
provide
suggesFons
• Find
news
related
to
your
research
paper,
share
on
your
blog
and
give
your
feedback
• Share
the
same
on
Facebook
and
TwiQer
• Be
interesFng

43. DON’T
FEED
THE
TROLLS

44. FEEDS
ARE
EVERYWHERE-­‐
G
PLUS,
FB,
TWITTER
How
do
they
subscribe
to
me?

45. SEARCH-­‐SOCIAL
CONNECT

46. SO,
CAN’T BE A

47. THE
PLACE
OF
TRUE
JOURNALISM
VS.
CITIZEN
JOURNALISM
Social
journalism
celebrates
the
noFon
of
authenFcity
over
speed,
collaboraFon
over
compeFFon.
The
news
reporter’s
primary
rival
today
is
not
another
reporter
but
the
searing
inFmacy
of
online
tesFmony
and
imagery.
We
must
make
our
peace
with
that.
‘True
Journalism’
has
never
been
so
valuable.
We
sFll
need
the
Ernie
Pyles
on
the
scene,
taking
their
Fme
to
find
the
defining
detail.
But
we
also
need
a
new
category
of
reporter,
responsible
for
finding
the
hidden
signal
in
the
noise.
We
desperately
need
skilled
professionals
who
can
turn
isolated
units
of
social
content
into
compelling
stories,
who
can
shape
the
narraFve
emerging
out
of
the
cacophony
of
conversaFon
flowing
through
the
social
web.
Here’s
how
Jason
Fry
of
Poynter
put
it
this
week:
Besides
boots
on
the
ground,
news
organizaFons
also
need
an
eye
in
the
sky
—
someone
charged
with
gathering
informaFon,
deciding
what’s
credible
and
what’s
not,
and
presenFng
it
to
readers.
To
pracFce
‘True
Journalism’
in
this
new
age
we
need
humility.
We
need
to
understand
we
no
longer
have
a
monopoly
over
the
words
or
images
that
define
a
story
like
Boston.
When
everybody
is
a
real-­‐Fme
witness,
that
is
the
most
foolish
assumpFon.
So
many
media
failures
this
past
week
were
driven
by
the
‘scoop’
mentality,
a
dangerous
relic
of
the
past.
"First-­‐hand
witnesses
cannot
see
the
big
picture,"
says
Yves
Eudes,
a
reporter
with
French
broadsheet
Le
Monde.
"They're
not
trained
to
understand
whether
what
they're
seeing
is
relevant
to
the
big
picture
or
to
see
what
really
happens.
They're
trained
to
see
what
they
want
to
see.
If
you
only
rely
on
TwiQer
or
Facebook,
you
might
end
up
howling
with
the
wolves.”
-­‐
Mark
Li4le
hQp://blog.storyful.com/2013/04/21/when-­‐everyone-­‐is-­‐an-­‐eye-­‐witness-­‐what-­‐is-­‐a-­‐journalist/

49. ALSO
CONSIDER
THE
OTHER
SIDE:
“You
forget
that
the
internet,
for
all
its
advantages,
is
a
distracFon:
you're
always
wondering
whether
what
you're
reading
by
others
matches
what
you're
witnessing
yourself.
If
you
don't
have
to
worry
about
that,
you
can
concentrate
on
pure
observaFonal
reporFng,
which
is
a
pleasure.”
-­‐
Peter
Beaumont,
Foreign
Affairs
Editor,
The
Guardian

50. BUT
HEY!

51. BUT
DO
TAKE
THIS
PRACTICAL
ADVICE:
hQp://wearethebest.wordpress.com/2007/01/26/12-­‐and-­‐a-­‐half-­‐rules-­‐to-­‐be-­‐a-­‐good-­‐
journalist/

52. Part
2
of
2
THANK
YOU!
@OMLogic
@anomillie
www.omlogic.com
www.„.com/omlogic
www.omlogic.com/blog
Ready
to
Be
Social
the
Indian
way?
We
would
like
to
be
your
partner!