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Semelhante a Q4 2014 Marketing Initiatives
Semelhante a Q4 2014 Marketing Initiatives (20)
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Q4 2014 Marketing Initiatives
- 1. Q4 Digital Marketing Initiatives October – December 2014 | Scorecard Initiatives Milestone Confidential
- 2. What Hoteliers are Focused on Now Milestone Confidential 2 www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 3. Milestone Confidential Q4 Marketing Initiatives
- 4. Milestone Confidential 4 Increasing Holiday Stays www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 5. Creating Holiday Web Pages Eligible Clients What? Designing and programming complimentary holiday pages on website Milestone Confidential 5 www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg Why? Opportunity to explore all the holiday festivities in the local market to capture seasonal visitors Adds fresh, timely, and engaging content Content focuses on capturing your holiday travelers by discussing: 1. Things to do 2. Dining outlets (on- or off-site) 3. Shopping outlets 4. Local Deals 5. Relevant hotel packages (if they are available)
- 6. Milestone Confidential 6 Holiday Page Example www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 7. 7 All Clients Then: Discuss, identify, and deploy holiday-related promotion Milestone Confidential Holiday Strategies www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg On-page examples 1. Offer a holiday themed special offer or package (or re-purpose an existing one) 2. Create a holiday events/offers page strategies Holidays may include Thanksgiving, Black Friday, Christmas, New Years and more! Off-page examples 1. Holiday themed check-in offer on hyper local channels 2. Holiday offers featured as Yelp CTA (call-to-action) 3. Cross-optimize fresh holiday content on social channels and Google+ 4. Leverage email campaigns 5. Create holiday-targeted PPC ads (Milestone PPC team initiative!)
- 8. 8 OG Tags for Holiday Pages Milestone Confidential www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg All Eligible Clients What? Adding og:title, og:description and og:image meta tags to holiday pages Why? Optimizes social share-ability of the pages Improves page visibility in search Who? All clients with a holiday page Without OG Tags With OG Tags
- 9. Upcoming Webisode for Holidays Milestone Confidential 9 http://blog.milestoneinternet.com www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 10. Gaining Local Share & Analyzing Milestone Confidential 10 Competition www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 11. 11 Digital Marketing Snapshot Milestone Confidential www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg All Clients What? A comprehensive summary of insight into: 1. Website’s current SEO audit 2. Citation, linking, and off-page authority 3. PPC saturation 4. Social media saturation Analysis of 2 competitors Why? Show new opportunities for digital marketing enhancements What’s the goal? Understanding key focuses and opportunities for 2015 planning
- 12. Milestone Confidential 12 Increasing ROI www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 13. Quality Citations: Local, Social, Mobile Milestone Confidential 13 www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg • Worldwide business to business and customer platform • High Moz/Alexa rank • Good citation flow • Minimal ads • Available in 55 countries • Business category variety Premium, International, Zippy shell • Travel meta search engine • Price comparison site • Caters to International market • Strong Local citation • Good citation flow • Enhanced profile content • Minimal ads Hyatt • Top Local citation source • Strong Moz/Alexa rank • Minimal ads • Business category variety • Very high citation flow • Sponsored listings • Feature reviews from top 10 review sites All Clients
- 14. • Popular new directory for blogs • Expansion of existing data with BOTW vendor • Strong backlink from BOTW • Strong Moz/Alexa rank • Accessible and easy to navigate through Milestone Confidential 14 More Quality Citations Local, Social, Mobile • Offers City/Country Maps, driving directions, local information • Great local directory • Strong Moz/Alexa rank • Powers mobile, web and enterprise solutions • Used for navigation systems www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg All Clients • Great local directory • Provides accurate maps and directions to millions of people everyday • Strong Moz/Alexa rank • Mobile-friendly website Premium Blog Promo Clients
- 15. Milestone Confidential 15 Summary - Score Card Adding, Claiming, Enhancing Local Listings www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg
- 16. Add Driving Directions to the Website Milestone Confidential 16 www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg Eligible Clients
Notas do Editor
- Account Managers should send offer emails to clients by 10/9 Clients must submit specials by 10/26 Once specials are submitted, our teams will add the complimentary pages
- Re-activate 2013 Holiday page (as applicable)
- Combine 23 and 24
- Q2 Initiatives PPT Slide Format Why? How is it helpful? What do we need to communicate/what should client know? What should AM know?