Calculating ROI From Website Localization

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RDC

Negócios Tecnologia

Calculating ROI
From Website Localization
Rob Davies

sales@milengo.com www.milengo.com
www.milengo.com

Introduction
• Webinar is being recorded and will be
made available
• Slides will be available with the recording
• Details of how to access the recording
and the slides will be emailed after the
Rob Davies
Marketing Manager
webinar
• Q&A at the end; use the chat box to
submit questions during the presentation

sales@milengo.com www.milengo.com

What is your objective?

sales@milengo.com www.milengo.com

Launch Grow Improve Save

sales@milengo.com www.milengo.com

New markets

Opportunity for growth in the face

of an economic downturn

More and more people online

sales@milengo.com www.milengo.com

Dig into the
Data should drive the need

to go global online

Understand visitor

behaviour

Check out the competition

sales@milengo.com www.milengo.com

Ask for a
Make contact with

Localization Vendors

Get some consultation time

Ask for a detailed quote with

time and cost breakdown

sales@milengo.com www.milengo.com

1. Why? Formulate an 3. Dig into the data
objective 4. Make a plan
2. How? Make sure you 5. Get a quote
consider extras like
multimedia and rich content.

sales@milengo.com www.milengo.com

Gather the following

sales@milengo.com www.milengo.com

Step
Average Monthly Site Visits

• Total amount of visitors

to all your sites

• Filter out internal traffic

sales@milengo.com www.milengo.com

Step Average Monthly Visits, Source and Target
Language

• Split out the number

of visits by language

• Use browser language

settings for better

accuracy

sales@milengo.com www.milengo.com

Step
Success Events

• Conversions

• Transactions

• Lead capture

• Monetary value

sales@milengo.com www.milengo.com

Step
Source and Target conversion rates

• The percentage of visitors in the

source and target languages that

convert each month

• How many sales or how many

leads?

sales@milengo.com www.milengo.com

Step
Target Language Traffic Increase

• Dependant on external factors

like SEO and promotion

• Benchmark existing sites

• Make a best estimate

sales@milengo.com www.milengo.com

Step
Conversion Rate Increase
• Aim to achieve the same conversion rate

as your target language site

• Difference between current source and

target conversion rates will be your

percentage increase

sales@milengo.com www.milengo.com

Step
Costs

• One off project costs

• Monthly costs

sales@milengo.com www.milengo.com

1. Average Monthly site 4. Target language traffic
visits increase
2. The split. Visits in source 5. Target language
and target language conversion rate increase
3. Success events 6. Costs

sales@milengo.com www.milengo.com

Here comes the

sales@milengo.com www.milengo.com

Localization

Predicted monthly visits
X
Predicted conversion rate
X
Average value of success event
=
Target Language Localized Value

sales@milengo.com www.milengo.com

Incremental

Target language localized value
minus
Target language current value

sales@milengo.com www.milengo.com

Calculating

Annual Incremental Value
minus
Total Annual Costs
Divided by
Estimated Target Language Revenue

sales@milengo.com www.milengo.com

twitter.com/milengo

sales@milengo.com www.milengo.com

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Calculating ROI From Website Localization

1. Calculating ROI From Website Localization Rob Davies sales@milengo.com www.milengo.com www.milengo.com

2. Introduction • Webinar is being recorded and will be made available • Slides will be available with the recording • Details of how to access the recording and the slides will be emailed after the Rob Davies Marketing Manager webinar • Q&A at the end; use the chat box to submit questions during the presentation sales@milengo.com www.milengo.com

3. What is your objective? sales@milengo.com www.milengo.com

4. Launch Grow Improve Save sales@milengo.com www.milengo.com

5. New markets Opportunity for growth in the face of an economic downturn More and more people online sales@milengo.com www.milengo.com

6. Translation Users are becoming more demanding in their search for information Multimedia content is increasing rapidly Opportunity to build a brand sales@milengo.com www.milengo.com

7. Dig into the Data should drive the need to go global online Understand visitor behaviour Check out the competition sales@milengo.com www.milengo.com

8. sales@milengo.com www.milengo.com

9. Ask for a Make contact with Localization Vendors Get some consultation time Ask for a detailed quote with time and cost breakdown sales@milengo.com www.milengo.com

10. 1. Why? Formulate an 3. Dig into the data objective 4. Make a plan 2. How? Make sure you 5. Get a quote consider extras like multimedia and rich content. sales@milengo.com www.milengo.com

11. Gather the following sales@milengo.com www.milengo.com

12. Step Average Monthly Site Visits • Total amount of visitors to all your sites • Filter out internal traffic sales@milengo.com www.milengo.com

13. Step Average Monthly Visits, Source and Target Language • Split out the number of visits by language • Use browser language settings for better accuracy sales@milengo.com www.milengo.com

14. Step Success Events • Conversions • Transactions • Lead capture • Monetary value sales@milengo.com www.milengo.com

15. Step Source and Target conversion rates • The percentage of visitors in the source and target languages that convert each month • How many sales or how many leads? sales@milengo.com www.milengo.com

16. Step Target Language Traffic Increase • Dependant on external factors like SEO and promotion • Benchmark existing sites • Make a best estimate sales@milengo.com www.milengo.com

17. Step Conversion Rate Increase • Aim to achieve the same conversion rate as your target language site • Difference between current source and target conversion rates will be your percentage increase sales@milengo.com www.milengo.com

18. Step Costs • One off project costs • Monthly costs sales@milengo.com www.milengo.com

19. 1. Average Monthly site 4. Target language traffic visits increase 2. The split. Visits in source 5. Target language and target language conversion rate increase 3. Success events 6. Costs sales@milengo.com www.milengo.com

20. Here comes the sales@milengo.com www.milengo.com

21. Localization Predicted monthly visits X Predicted conversion rate X Average value of success event = Target Language Localized Value sales@milengo.com www.milengo.com

22. Incremental Target language localized value minus Target language current value sales@milengo.com www.milengo.com

23. Calculating Annual Incremental Value minus Total Annual Costs Divided by Estimated Target Language Revenue sales@milengo.com www.milengo.com

24. sales@milengo.com www.milengo.com

25. twitter.com/milengo sales@milengo.com www.milengo.com

Calculating ROI From Website Localization

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