This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.

1. Social Media Strategy
Milena Regos
Out&About Marketing
Twitter: @milenaregos
Twitter hashtag: #AIFD

2. You need a simple plan
Listen Plan Engage Measure

3. #1: Determine Your
SMART Goals &
Objectives

4. #2: Listen/Research

5. Free Online Listening Tools

6. Free Online Listening Tools

7. Free Online Listening Tools
search.twitter.com

8. search.twitter.com

9. Free Online Listening Tools
RSS feeds

10. Free Online Listening Tools

12. Free Online Listening Tools

14. Paid Listening Tools

15. Paid Listening Tools

16. Paid Listening Tools

17. Paid Listening Tools

18. Paid Listening Tools

19. Paid Listening Tools

20. Paid Listening Tools
HootSuite Reports

21. 66% of communication professionals have
done nothing with the feedback gleaned from
social networks
Source: MarketingSavant.com

22. Best Practices for Monitoring the Conversation
look for
evangelists and
help spread the
good word
Source: Marketech

23. Connect with brand advocates

24. Seek out and
minimize
“determined
detractors” - the
people who just can’t
seem to be happy
Source: Marketech

25. Minimize detractors

26. Engage with
middle ground
consumers to
influence them
Source: Marketech

27. Engage, influence, persuade

28. Source: Marketech

29. To summarize
• Free & Paid Tools
• Review your keywords often
• Narrow/expand your scope
• Be flexible with your metrics
• Use the data
• Never stop listening

30. #3: Find Your Target
Audience

31. Solve their problems

32. #4: Create Content Plan

33. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

34. Schedule content

35. #5: Engage

37. • Web Traffic
#6: Measure
• Brand awareness
• Sentiment
• Engagement
• Conversations
• Share of Voice
• Trends
• $$$

38. Online influence

39. Online influence

40. Online influence

41. Online influence

48. Sprout Social

49. Jen Schmidt Photography
www.jenschmidtphotography.com

50. www.jenschmidtphotography.com

51. www.jenschmidtphotography.com

52. The ROI from
social media:
In 1 year
718 likes
$2/day
$16 to every $1
www.jenschmidtphotography.com

53. “I'm not only selling my work, but my
personality, and social media is the ideal
platform for it.”
Jen Schmidt

54. Always Remember
“Not everything that
can be counted counts,
and not everything that
counts can be counted.”
Albert Einsten

55. Milena Regos
@milenaregos
milenaregos@gmail.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos
All images photo credit Creative Commons unless
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