Introduction to WS Marketing Strategies & Social Media, Milan Zdravković
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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media
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Introduction to WS Marketing Strategies & Social Media, Milan Zdravković
- 1. Workshop: The Social Broadcasting Milan Zdravković Anna Mossolova
- 3. Release May, 2012 Total failure Goin’ viral Feb, 2012 On February 10, the upload rate of Harlem Shake videos reached 4,000 per day Worldwide known Feb, 2012 No1 for 5 weeks on Billboard Hot 100 Selling 12,000 on iTunes on first week Earned 6$ for every 1000 views on YT Harlem Shake hit the 1 billion view mark on March 24, 2013, just 40 days after its first upload Harlem Shake “song”
- 4. In today’s world, “clicks” and “views” are real currencies The song was a commercial failure until student George Miller included it in his YouTube video. He earned nothing.
- 6. Today, you will.. ◦ ..NOT LEARN.. – ..how to make music, videos or money ◦ ..HOPEFULLY LEARN.. – ..how to make your work more visible – ..how to engage researchers in your work
- 7. We have 8-course meal for you 1. Introduction 2. Social broadcasting 3. The Facebook 4. Social networking for researchers 5. How to make the researchers more social ? 6. Social EURAXESS Guidelines for Facebook 7. Performance of the social broadcasting 8. Case study Lunch, a conventional one You cook Coffee More coffee You cook Wrap-up
- 8. Enjoy ! Milan Zdravković Anna Mossolova