Here's the one I shared with some Mgmt students from SLIMS.. It was a great experience.. Stats might have changed during the time frame..

1. Milan Vaidya

3. With 50+ million active social media users, Indians spend more time on social media
than on any other activity on the Internet

5. What exactly Social Media is….
“Exchange and creation of user
generated data through the internet
– based applications built on
ideological and technical
foundations of WEB 2.0.”

6. Social media is
HUGE

8. 450
Billion
minutes
per
month
spent on
Facebook

9. 72 HOURS.
The amount of videos are uploaded
on YouTube Every minute.
Last year : 48 Hours

10. 3 Billion
Hours of
videos
watched on
YouTube each
month

11. ONE THIRD
The proportion of women aged 18-34 check their Facebook account when they wake up.
Even before going to the bathroom.

12. 250 MILLION
Average number of tweets per day.

13. Let’s get to business

14. “
The changing consumer will change the
role that social media plays in his/her life
- here’s what social media could be like
in the future & the opportunities it will
present to people & brands
”

16. Apps
making
Socializing
at the ease
Get more
from being
Social

18. Search,
Search
and more
relevant
Search
Content search will be smarter, relevant
and accurate…

19. Find your
exact
interest and
follow what
you should
follow
instead of
who to
follow

20. Video content is likely to grow as
the available resources,
expressiveness, need of audio
visual effect and awareness is
increasing….

21. Go VIRAL with videos on

22. Social media
can act as
a steering
for a
Social
change

23. Brands get them associated
with consumers for
BRANDING…

24. SO………
What has social
media got to
offer???

25. #1

26. #2
Customer Services

27. #3
Build
Customer
Loyalty

28. #4 Collaboration

29. Here’s what you
need to do….

30. #1 Define Strategy

31. IS NOT A STRATEGY

33. Thumb rule for social media strategy
Forget Campaigns – Think about Conversations

34. Don’t be South ka Superstar
Ask for help, If needed.

35. Some advices to
conclude…

36. Do you think social media is answer
to everything????

37. What if your products SUCKS???
We just can’t help you out brother….

38. What if your customer service
SUCKS???
We sure can help you out brother….

39. What if your repeat business
SUCKS???
We sure can help you out brother….

40. What if your company’s word of
mouth SUCKS???
We sure can help you out brother….

41. Wait…
There’s a little
more…

42. Never forget the
basic rules….

43. Rule # 1: Listen
• Google Alert
• Tweetdeck
• Socialmentions
• RSS

44. Rule # 2: Engage

45. Rule # 3: Measure
- Audience
- Loyalty
- Influence
- Engagement
- Action

46. Enough from me
now..
Now go out and get
social….

47. Pencil Stroke
www.pencilstroke.com
Thank you E-mail: milan@pencilstroke.com
Very Much www.facebook.com/PStroke
@mil_vid
@PencilStroke
/company/pencil-stroke