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1. ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬
‫ﺭﻭﺷﻦ‬ ‫ﺗﯿﺮﻩ‬




‫ﻣﺎﺭﮐﺘﯿﻨﮓ‬ ‫ﺩﯾﺠﯿﺘﺎﻝ‬ ‫ﺁﻣﻮﺯﺵ‬ ‫ﺗﺤﻮﻝ‬
‫ﻣﺪﺕ‬ ‫ﺍﯾﻦ‬ ‫ﻃﻮﻝ‬ ‫ﺩﺭ‬ ‫ﻭ‬ ‫ﮐﺮﺩ‬ ‫ﮐﺎﺭ‬ ‫ﺑﻪ‬ ‫ﺷﺮﻭﻉ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺍﯾﻨﺴﺘﺎﮔﺮﺍﻡ‬ ‫ﭘﯿﺞ‬ ‫ﮐﻪ‬ ‫ﺑﻮﺩ‬ ‫ﭘﯿﺶ‬ ‫ﺳﺎﻝ‬ ‫ﯾﮏ‬
‫ﺍﺧﺘﯿﺎﺭ‬ ‫ﺩﺭ‬ ‫ﺍﺻﻮﻟﯽ‬ ‫ﺣﺎﻝ‬ ‫ﻋﯿﻦ‬ ‫ﺩﺭ‬ ‫ﻭ‬ ‫ﮐﺎﺭﺑﺮﺩﯼ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﮐﻪ‬ ‫ﺑﻮﺩ‬ ‫ﺍﯾﻦ‬ ‫ﺑﺮ‬ ‫ﻣﺎ‬ ‫ﺗﻼﺵ‬ ‫ﺗﻤﺎﻡ‬
‫ﺍﺻﻮﻝ‬ ‫ﻫﻤﯿﻦ‬ ‫ﺭﺍﺳﺘﺎﯼ‬ ‫ﺩﺭ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺳﺎﯾﺖ‬ .‫ﮔﯿﺮﺩ‬ ‫ﻗﺮﺍﺭ‬ ‫ﺍﯾﺮﺍﻥ‬ ‫ﺳﺌﻮ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﻣﺨﺎﻃﺒﯿﻦ‬
‫ﻣﺘﺪ‬ ‫ﺁﺧﺮﯾﻦ‬ ‫ﺍﺳﺎﺱ‬ ‫ﺑﺮ‬ ‫ﻣﺎﺭﮐﺘﯿﻨﮓ‬ ‫ﺩﯾﺠﯿﺘﺎﻝ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﻣﺎ‬ ‫ﻫﺪﻑ‬ ‫ﻭ‬ ‫ﮐﺮﺩ‬ ‫ﮐﺎﺭ‬ ‫ﺑﻪ‬ ‫ﺷﺮﻭﻉ‬
.‫ﺩﻧﯿﺎﺳﺖ‬ ‫ﺭﻭﺯ‬

2. ‫ﻫﻢ‬ ‫ﺩﺭﮐﻨﺎﺭ‬ ‫ﺁﻣﻮﺯﺵ‬ ‫ﺍﯼ‬‫ﺣﺮﻓﻪ‬ ‫ﻭ‬ ‫ﺳﺎﺩﮔﯽ‬ ‫ﻃﻌﻢ‬
‫ﺩﻭ‬ ‫ﺍﯾﻦ‬ ‫ﺑﻪ‬ ‫ﻫﻤﯿﺸﻪ‬ ‫ﻣﺎ‬ ‫ﻭ‬ ‫ﺍﺳﺖ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﻫﺎﯼ‬‫ﻭﯾﮋﮔﯽ‬ ‫ﺍﺯ‬ ‫ﺁﻣﻮﺯﺵ‬ ‫ﺑﻮﺩﻥ‬ ‫ﮐﺎﺭﺑﺮﺩﯼ‬ ‫ﻭ‬ ‫ﺳﺎﺩﮔﯽ‬
.‫ﻣﺎﻧﺪ‬ ‫ﺧﻮﺍﻫﯿﻢ‬ ‫ﭘﺎﯾﺒﻨﺪ‬ ‫ﺍﺻﻞ‬

3. ‫ﺍﺳﺘﺎﺩﯼ‬ ‫ﮐﯿﺲ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬

‫ﺑﺼﻮﺭﺕ‬ ‫ﻭ‬ ‫ﮐﻨﯿﻢ‬ ‫ﺧﺎﺭﺝ‬ ‫ﺗﺌﻮﺭﯼ‬ ‫ﺣﺎﻟﺖ‬ ‫ﺍﺯ‬ ‫ﺭﺍ‬ ‫ﻫﺎ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﺗﺎ‬ ‫ﮐﺮﺩﯾﻢ‬ ‫ﺗﻼﺵ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺍﻧﺪﺍﺯﯼ‬ ‫ﺭﺍﻩ‬ ‫ﺍﺑﺘﺪﺍﯼ‬ ‫ﺍﺯ‬
.‫ﺷﻮﯾﺪ‬ ‫ﺁﺷﻨﺎ‬ ‫ﻋﻤﻠﯽ‬ ‫ﮐﺎﺭﻫﺎﯼ‬ ‫ﻫﺎﯼ‬‫ﭼﺎﻟﺶ‬ ‫ﺑﺎ‬ ‫ﺗﺎ‬ ‫ﺩﻫﯿﻢ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﺍﺳﺘﺎﺩﯼ‬ ‫ﮐﯿﺲ‬
‫ﻣﺎﺭﮐﺘﯿﻨﮓ‬ ‫ﺩﯾﺠﯿﺘﺎﻝ‬ ‫ﻫﺎﯼ‬‫ﻣﻬﺎﺭﺕ‬ ‫ﺍﺭﺗﻘﺎﻉ‬
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‫ﺣﻮﺯﻩ‬ ‫ﺍﯾﻦ‬ ‫ﻋﻼﻗﻤﻨﺪﺍﻥ‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮﺍﯼ‬ ‫ﻣﺎﺭﮐﺘﯿﻨﮓ‬ ‫ﺩﯾﺠﯿﺘﺎﻝ‬ ‫ﻫﺎﯼ‬‫ﻣﻬﺎﺭﺕ‬ ‫ﺍﺭﺗﻘﺎﻝ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺩﺭ‬ ‫ﻣﺎ‬ ‫ﻫﺪﻑ‬
.‫ﺍﺳﺖ‬
‫ﺍﺳﺘﻔﺎﺩﻩ‬ ‫ﺩﺭ‬ ‫ﺳﺎﺩﮔﯽ‬

‫ﻧﯿﺎﺯ‬ ‫ﺍﯾﻨﮑﻪ‬ ‫ﺑﺪﻭﻥ‬ .‫ﮐﻨﯿﺪ‬ ‫ﺍﺳﺘﻔﺎﺩﻩ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﻭ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺳﺎﯾﺖ‬ ‫ﺍﺯ‬ ‫ﺗﻮﺍﻧﯿﺪ‬‫ﻣﯽ‬ ‫ﺳﺎﺩﮔﯽ‬ ‫ﺑﻪ‬
.‫ﮐﻨﯿﺪ‬ ‫ﻧﺎﻡ‬‫ﺛﺒﺖ‬ ‫ﺑﺎﺷﺪ‬
‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﺁﻣﻮﺯﺷﯽ‬ ‫ﻫﺎﯼ‬‫ﺩﻭﺭﻩ‬


4. ‫ﺧﻮﺍﻫﻨﺪ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﻫﻤﯿﺸﻪ‬ ‫ﺑﺮﺍﯼ‬ ‫ﻭ‬ ‫ﺍﺳﺖ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﺷﻮﺩ‬‫ﻣﯽ‬ ‫ﻣﻨﺘﺸﺮ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺩﺭ‬ ‫ﮐﻪ‬ ‫ﻫﺎﯾﯽ‬‫ﺩﻭﺭﻩ‬ ‫ﺗﻤﺎﻣﯽ‬
.‫ﺑﮕﺬﺍﺭﯾﺪ‬ ‫ﺍﺷﺘﺮﺍﮎ‬ ‫ﺑﻪ‬ ‫ﺧﻮﺩ‬ ‫ﺩﻭﺳﺘﺎﻥ‬ ‫ﺳﺎﯾﺮ‬ ‫ﺑﺎ‬ ‫ﺭﺍ‬ ‫ﻫﺎ‬‫ﺩﻭﺭﻩ‬ ‫ﺍﯾﻦ‬ ‫ﻓﻘﻂ‬ ‫ﻣﺎ‬ ‫ﺍﺯ‬ ‫ﺣﻤﺎﯾﺖ‬ ‫ﺑﺮﺍﯼ‬ .‫ﻣﺎﻧﺪ‬
‫ﻣﺎﺳﺖ‬ ‫ﺗﺨﺼﺺ‬ ‫ﺳﺌﻮ‬

.‫ﺷﻮﺩ‬‫ﻣﯽ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺳﺌﻮ‬ ‫ﻣﺤﻮﺭﯾﺖ‬ ‫ﺑﺎ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ ‫ﺳﺎﯾﺖ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﺗﻤﺎﻣﯽ‬
24/7 ‫ﭘﺸﺘﯿﺒﺎﻧﯽ‬
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‫ﺳﻮﺍﻟﯽ‬ ‫ﺍﮔﺮ‬ .‫ﺩﻫﯿﻢ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺳﺮﻋﺖ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﮐﺎﻣﻨﺖ‬ ‫ﺑﺨﺶ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﺷﻤﺎ‬ ‫ﺳﻮﺍﻻﺕ‬ ‫ﺗﺎ‬ ‫ﺍﺳﺖ‬ ‫ﺍﯾﻦ‬ ‫ﻣﺎ‬ ‫ﺗﻼﺵ‬ ‫ﺗﻤﺎﻡ‬
.‫ﺑﭙﺮﺳﯿﺪ‬ ‫ﻭﯾﺪﺋﻮ‬ ‫ﻫﻤﺎﻥ‬ ‫ﻫﺎﯼ‬‫ﮐﺎﻣﻨﺖ‬ ‫ﺩﺭ‬ ‫ﺩﺍﺭﯾﺪ‬
‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﺁﻣﻮﺯﺷﯽ‬ ‫ﻫﺎﯼ‬‫ﺩﻭﺭﻩ‬

5. ‫ﻭﺑﺴﺎﯾﺖ‬ ‫ﻣﻘﺎﻻﺕ‬ ‫ﺁﺧﺮﯾﻦ‬
2022 ,20 ‫ﺳﭙﺘﺎﻣﺒﺮ‬
‫ﺁﻧﺎﻟﯿﺘﯿﮑﺲ‬ ‫ﮔﻮﮔﻞ‬ ‫ﺩﺭ‬ Event Tracking ‫ﺁﻣﻮﺯﺵ‬
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2
GA4
GA4 ‫ﺁﻧﺎﻟﯿﺘﯿﮑﺲ‬ ‫ﺁﻣﻮﺯﺵ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﺩﻭﺭﻩ‬
‫ﺁﻧﺎﻟﯿﺘﯿﮑﺲ‬ ‫ﮔﻮﮔﻞ‬ ‫ﺑﺎ‬ ‫ﺁﺷﻨﺎﯾﯽ‬ ‫ﻧﯿﺎﺯ‬‫ﭘﯿﺶ‬ ‫ﺑﺪﻭﻥ‬ ،‫ﭘﯿﺸﺮﻓﺘﻪ‬ ‫ﺗﺎ‬ ‫ﻣﻘﺪﻣﺎﺗﯽ‬ ‫ﺍﺯ‬
.‫ﺟﺪﯾﺪ‬ ‫ﺗﻐﯿﯿﺮﺍﺕ‬ ‫ﺑﺎ‬ ‫ﺩﺍﺋﻤﯽ‬ ‫ﺁﭘﺪﯾﺖ‬ ،‫ﻋﻤﻠﯽ‬ ‫ﻭ‬ ‫ﺍﺳﺘﺎﺩﯼ‬ ‫ﮐﯿﺲ‬ ‫ﮐﺎﻣﻼ‬ ،‫ﯾﻮﻧﯿﻮﺭﺳﺎﻝ‬
‫ﺁﻣﻮﺯﺵ‬ ‫ﺷﺮﻭﻉ‬
‫ﺩﺍﺭﯾﺪ؟‬ ‫ﻧﯿﺎﺯ‬ ‫ﺗﺮ‬‫ﭘﯿﺸﺮﻓﺘﻪ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﺑﻪ‬

6. ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬
‫ﻋﻠﻢ‬ ‫ﮐﻨﯿﻢ‬‫ﻣﯽ‬ ‫ﺗﻼﺵ‬ ‫ﻣﺎ‬ .‫ﺍﺳﺖ‬ ‫ﺍﯾﺮﺍﻥ‬ ‫ﺩﺭ‬ ‫ﺳﺌﻮ‬ ‫ﻭ‬ ‫ﻣﺎﺭﮐﺘﯿﻨﮓ‬ ‫ﺩﯾﺠﯿﺘﺎﻝ‬ ‫ﻫﺎﯼ‬‫ﻣﻬﺎﺭﺕ‬ ‫ﺁﻣﻮﺯﺷﯽ‬ ‫ﻭﺑﺴﺎﯾﺖ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬
‫ﻫﻤﯿﺸﻪ‬ ‫ﻭ‬ ‫ﺍﺳﺖ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬ .‫ﺩﻫﯿﻢ‬ ‫ﻗﺮﺍﺭ‬ ‫ﺣﻮﺯﻩ‬ ‫ﺍﯾﻦ‬ ‫ﻋﻼﻗﻤﻨﺪﺍﻥ‬ ‫ﺩﺳﺘﺮﺱ‬ ‫ﺩﺭ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﺭﺍ‬ ‫ﺩﯾﺠﯿﺘﺎﻝ‬ ‫ﺑﺎﺯﺍﺭﯾﺎﺑﯽ‬
.‫ﻣﺎﻧﺪ‬ ‫ﺧﻮﺍﻫﺪ‬ ‫ﺭﺍﯾﮕﺎﻥ‬
‫ﻣﻔﯿﺪ‬ ‫ﻫﺎﯼ‬‫ﻟﯿﻨﮏ‬
‫ﭘﺮﺷﯿﻦ‬ ‫ﺳﺌﻮ‬
‫ﺁﻧﺎﻟﯿﺘﯿﮑﺲ‬ ‫ﮔﻮﮔﻞ‬ ‫ﺁﻣﻮﺯﺵ‬
‫ﻣﺎ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬
‫ﻭﺑﻼﮒ‬
‫ﭘﺸﺘﯿﺒﺎﻧﯽ‬
.‫ﺑﮕﺬﺍﺭﯾﺪ‬ ‫ﮐﺎﻣﻨﺖ‬ ‫ﻭﯾﺪﺋﻮ‬ ‫ﻫﻤﺎﻥ‬ ‫ﺻﻔﺤﻪ‬ ‫ﺩﺭ‬ ،‫ﺩﺍﺷﺘﯿﺪ‬ ‫ﺳﻮﺍﻟﯽ‬ ‫ﺭﺍﯾﮕﺎﻥ‬ ‫ﻫﺎﯼ‬‫ﺁﻣﻮﺯﺵ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺩﺭ‬ ‫ﺍﮔﺮ‬
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

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

‫ﺗﻠﮕﺮﺍﻡ‬ ‫ﮐﺎﻧﺎﻝ‬ ‫ﺩﺭ‬ ‫ﻋﻀﻮﯾﺖ‬
.‫ﺍﺳﺖ‬ ‫ﻣﺤﻔﻮﻅ‬ ‫ﺣﻘﻮﻕ‬ ‫ﺗﻤﺎﻣﯽ‬ ©
‫ﭘﺎﺭﺳﺎ‬ ‫ﻭﺣﯿﺪ‬ ‫ﺗﻮﺳﻂ‬ ‫ﻭ‬ ‫ﺑﺎ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺩﺭﺣﺎﻝ‬
‫ﮐﻨﯿﺪ‬ ‫ﺩﻧﺒﺎﻝ‬ ‫ﺍﯾﻨﺴﺘﺎﮔﺮﺍﻡ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﻣﺎ‬
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‫ﺍﯾﻨﺴﺘﺎﮔﺮﺍﻡ‬ ‫ﺑﻪ‬ ‫ﻭﺭﻭﺩ‬