The document discusses the key roles and phases involved in building a website. It identifies the core team roles as project manager, information architect, lead designer, lead tech, programming team, and QA. It outlines the typical phases of development as discovery, specifications, design, development, alpha, beta, and delivery/launch. For each phase, it provides details on the objectives, key activities, and expected deliverables. The roles and phases presented provide a framework for effectively planning and executing the development of a new website.

1. SO YOU WANNA BUILD A
WEB SITE?
LMU – mSchool
March 13, 2013
Michael Weiss

2. TEAM
PHASES OF DEVELOPMENT

3. TEAM

4. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

5. CLIENT FACING
PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

6. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

7. PROJECT MANAGER
Day to Day Manager
Scope – Schedule – Budget
Manage Client Expectations
Manage Internal Team

8. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

9. INFORMATION ARCHITECT
Identifies Wishes/Wants/Needs
Organizes Content Flow
Creates & Executes UX
Wire Frames & Site Maps

10. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

11. LEAD DESIGNER
Works with IA - IMPORTANT
Understands Brand
Translates into Design

12. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

13. LEAD TECH
Technology Audit
Technology Recommendations
Writes Tech Spec
Manages Programming Team

14. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

15. PROGRAMMING TEAM
HTML
JavaScript
AJAX
Middleware
Databases

16. PROJECT MANAGER
INFORMATION ARCHITECT
LEAD DESIGNER
LEAD TECH
PROGRAMMING TEAM
QA

17. QA
Test
Functionality
Design
Grammar

18. PHASES OF DEVELOPMENT

19. DISCOVERY
SPECIFICATIONS
DESIGN
DEVELOPMENT
ALPHA
BETA
DELIVERY
LAUNCH

20. DISCOVERY
SPECIFICATIONS Time & Materials
DESIGN
DEVELOPMENT
ALPHA
BETA Fixed Budget
DELIVERY
LAUNCH

21. DISCOVERY
Agency: PM, IA, Designer, LT
Client: ALL Stakeholders – Tech!
Objective: Set BREADTH of Scope
Deliverable: S.O.W.

22. DISCOVERY
Data gathering
Identify Wishes/Wants/Needs
Set Priorities
Set Breadth of Scope

23. SPECIFICATIONS
Agency: PM, IA, LT
Client: Necessary Stakeholders
Objective: Set DEPTH of Scope
Deliverable: Functional Spec

24. SPECIFICATIONS
Site Maps
Wire Frames
Technology Audit & Suggestions
Identify 3rd Party Integration: Social
Platform, Email, CRM

27. DESIGN
Agency: PM, IA, Designer
Client: Necessary Stakeholders
Wire Frames + Brand = Design
Deliverable: Comps & Final

28. http://www.ip-no.org/

29. DEVELOPMENT
Agency: PM, LT, Programmers
Client: Necessary Stakeholders
Spec + Wire Frames + Design
Deliverable: Functioning Site

30. DEVELOPMENT
3 Types: Front, Middle & Back
Front: HTML, AJAX, Flash, HTML5
Back: SQL, MySQL = Databases
Middle: PHP, .NET, Ruby

31. HOW IT WORKS 101
Website
HTML Database
Middleware
SQL or
PHP or .NET
MySQL

32. DEVELOPMENT - QA
Often a forgotten task
Critical for launch
Alpha – 50% Functional
Beta – 95% Functional
Delivery – 100% NOT LAUNCH