SlideShare uma empresa Scribd logo
1 de 10
How Meraki Marketing
helped Full Circle Coaching
and Consulting to:
Reduce Ad spend by 64%
Increasing revenues by 69.8%
Increasing PROFITS by 163%
Profitability-
AVG monthly Revenue Year over Year:
2015: $23,907
2016: $40,038
AVG monthly Profitability Year over Year:
2015: $8,457
2016: $22,217
Marketing
Spends-
AVG monthly MKTG spend
Year over Year:
2015: $3,651
2016: $1,309
* Reduced MKTG spend by 64%, while
increasing revenues by 69.8%, thus increasing
PROFITS by 163%
KPI’s
AVG cost to acquire client:
2015: $365
2016: $90.41
AVG profit per client:
2015: $1,030
2016: $1,535
AVG profit per lead:
2015: $303
2016: $851
Overall CONVERSION %:
2015: 37.6%
2016: 55.5%
2016 Growth on Retreat
COSTS:
Per lead 2015: $10
Per lead 2016: $165
Per acquisition 2015: $51
Per acquisition 2016: $169
REVENUE:
Per lead 2015: $177
Per lead 2016: $851
PROFIT:
Per acquisition 2015: $81.77
Per lead 2016: $1016
2016 Growth on Practice Appraisals
Averaged 3 leads per month, closing on 1.5 per month
Cost per lead:
2015: $69.90 2016: $31.58
Cost per acquisition:
2015: $229.60 2016: $73.66
Revenue per lead:
2015: $239 2016: $1,190.93
Growth of 33% over 2015
2016 Growth on COACHING
Averaged 9.5 leads per month, closing on 2.5 per month
Cost per lead:
2015: $83.43 2016: $127.30
Cost per acquisition:
2015: $395 2016: $538
Revenue per lead:
2015: $1660 2016: $3,555
Current Growth of
$109,000 over 2015
2016 Growth on Chiropractic Assistant COACHING
Averaged 6.5 leads per month, closing on 4.3 per month
Cost per lead:
2016: $8.83
Cost per acquisition:
2016: $31
Revenue per lead:
2016: $651
Current Growth of
178%
Meraki Marketing CASE STUDY

Mais conteúdo relacionado

Destaque

Destaque (19)

LHF NJDEP GIS 2
LHF  NJDEP GIS 2LHF  NJDEP GIS 2
LHF NJDEP GIS 2
 
Regulamento campanha DC na Sala de Aula e AN Escola
Regulamento campanha DC na Sala de Aula e AN EscolaRegulamento campanha DC na Sala de Aula e AN Escola
Regulamento campanha DC na Sala de Aula e AN Escola
 
[GAL 2016] La France laitière face à l’Europe du Nord : convergences et écart...
[GAL 2016] La France laitière face à l’Europe du Nord : convergences et écart...[GAL 2016] La France laitière face à l’Europe du Nord : convergences et écart...
[GAL 2016] La France laitière face à l’Europe du Nord : convergences et écart...
 
Sommet2016 _ Références systèmes en production de lait biologique
Sommet2016 _  Références systèmes en production de lait biologiqueSommet2016 _  Références systèmes en production de lait biologique
Sommet2016 _ Références systèmes en production de lait biologique
 
4. Quels impacts réels de la dépression de consanguinité
4. Quels impacts réels de la dépression de consanguinité4. Quels impacts réels de la dépression de consanguinité
4. Quels impacts réels de la dépression de consanguinité
 
Network 231 Partner
Network 231 PartnerNetwork 231 Partner
Network 231 Partner
 
Qualite de l'air intérieur et étiquetage sanitaire des matériaux - Qualitel
Qualite de l'air intérieur et étiquetage sanitaire des matériaux - QualitelQualite de l'air intérieur et étiquetage sanitaire des matériaux - Qualitel
Qualite de l'air intérieur et étiquetage sanitaire des matériaux - Qualitel
 
2. Utiliser les indicateurs pour agir: exemple des caprins
2. Utiliser les indicateurs pour agir: exemple des caprins2. Utiliser les indicateurs pour agir: exemple des caprins
2. Utiliser les indicateurs pour agir: exemple des caprins
 
[GAL 2016] Une filière laitière durable: de l'herbe au verre ("from grass to ...
[GAL 2016] Une filière laitière durable: de l'herbe au verre ("from grass to ...[GAL 2016] Une filière laitière durable: de l'herbe au verre ("from grass to ...
[GAL 2016] Une filière laitière durable: de l'herbe au verre ("from grass to ...
 
[GAL 2016] L'élevage laitier, créateur de biodiversité
[GAL 2016] L'élevage laitier, créateur de biodiversité[GAL 2016] L'élevage laitier, créateur de biodiversité
[GAL 2016] L'élevage laitier, créateur de biodiversité
 
Stratégie d'acquisition de leads
Stratégie d'acquisition de leadsStratégie d'acquisition de leads
Stratégie d'acquisition de leads
 
Signaux au vert pour l'élevage ovin - Témoignage Patrice Guyard
Signaux au vert pour l'élevage ovin - Témoignage Patrice GuyardSignaux au vert pour l'élevage ovin - Témoignage Patrice Guyard
Signaux au vert pour l'élevage ovin - Témoignage Patrice Guyard
 
Etat Des Lieux de la Filiere des Legumineuses Alimentaires au Maroc
Etat Des Lieux de la Filiere des Legumineuses Alimentaires au MarocEtat Des Lieux de la Filiere des Legumineuses Alimentaires au Maroc
Etat Des Lieux de la Filiere des Legumineuses Alimentaires au Maroc
 
Genetics, a tool to prevent mastitis in dairy cows
Genetics, a tool to prevent mastitis in dairy cowsGenetics, a tool to prevent mastitis in dairy cows
Genetics, a tool to prevent mastitis in dairy cows
 
4 Mesurer l'autonomie et la résistance aux aléas climatiques dans les élevage...
4 Mesurer l'autonomie et la résistance aux aléas climatiques dans les élevage...4 Mesurer l'autonomie et la résistance aux aléas climatiques dans les élevage...
4 Mesurer l'autonomie et la résistance aux aléas climatiques dans les élevage...
 
Concept of bypass protein
Concept of bypass proteinConcept of bypass protein
Concept of bypass protein
 
ITIL and DevOps can be friends
ITIL and DevOps can be friendsITIL and DevOps can be friends
ITIL and DevOps can be friends
 
Clinical Examination of Nervous System - PPT
Clinical Examination of Nervous System - PPT Clinical Examination of Nervous System - PPT
Clinical Examination of Nervous System - PPT
 
ICT Platform for Wallonia
ICT Platform for WalloniaICT Platform for Wallonia
ICT Platform for Wallonia
 

Semelhante a Meraki Marketing CASE STUDY

The_4_Sales_Reports_for_CEO
The_4_Sales_Reports_for_CEOThe_4_Sales_Reports_for_CEO
The_4_Sales_Reports_for_CEO
Patrick Kenny
 
Mike's Bikes Final Presentation.1
Mike's Bikes Final Presentation.1Mike's Bikes Final Presentation.1
Mike's Bikes Final Presentation.1
Gestring Pat
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
yaeyukimoto
 

Semelhante a Meraki Marketing CASE STUDY (20)

The_4_Sales_Reports_for_CEO
The_4_Sales_Reports_for_CEOThe_4_Sales_Reports_for_CEO
The_4_Sales_Reports_for_CEO
 
Measure what Matters - Outcomes
Measure what Matters - OutcomesMeasure what Matters - Outcomes
Measure what Matters - Outcomes
 
The Future of Digital Marketing
The Future of Digital MarketingThe Future of Digital Marketing
The Future of Digital Marketing
 
Mike's Bikes Final Presentation.1
Mike's Bikes Final Presentation.1Mike's Bikes Final Presentation.1
Mike's Bikes Final Presentation.1
 
Why Your Shopify PPC Campaigns Are Not Working
Why Your Shopify PPC Campaigns Are Not WorkingWhy Your Shopify PPC Campaigns Are Not Working
Why Your Shopify PPC Campaigns Are Not Working
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Customer aquisitionandretentionstrategy v3
Customer aquisitionandretentionstrategy v3Customer aquisitionandretentionstrategy v3
Customer aquisitionandretentionstrategy v3
 
Forget About Conversion Rate, It's All About Growth - Paul Rouke at Figaro Di...
Forget About Conversion Rate, It's All About Growth - Paul Rouke at Figaro Di...Forget About Conversion Rate, It's All About Growth - Paul Rouke at Figaro Di...
Forget About Conversion Rate, It's All About Growth - Paul Rouke at Figaro Di...
 
How to Build an Effective Facebook Funnel
How to Build an Effective Facebook FunnelHow to Build an Effective Facebook Funnel
How to Build an Effective Facebook Funnel
 
DFB2B 2016 - Marketing automation als leadmachine.
DFB2B 2016 - Marketing automation als leadmachine.DFB2B 2016 - Marketing automation als leadmachine.
DFB2B 2016 - Marketing automation als leadmachine.
 
Comeos Blend360 Retail Value from Data Content v05.pdf
Comeos Blend360 Retail Value from Data Content v05.pdfComeos Blend360 Retail Value from Data Content v05.pdf
Comeos Blend360 Retail Value from Data Content v05.pdf
 
Ehsal social media metrics & advertising
Ehsal social media metrics & advertisingEhsal social media metrics & advertising
Ehsal social media metrics & advertising
 
Understanding The Impact of Sales to Cash Flow & Capital Planning in Micro, S...
Understanding The Impact of Sales to Cash Flow & Capital Planning in Micro, S...Understanding The Impact of Sales to Cash Flow & Capital Planning in Micro, S...
Understanding The Impact of Sales to Cash Flow & Capital Planning in Micro, S...
 
Fitbit Go-To Market Plan
Fitbit Go-To Market PlanFitbit Go-To Market Plan
Fitbit Go-To Market Plan
 
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROI
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIIncrease AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROI
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROI
 
Marketing Analytics to Prove Your ROI
Marketing Analytics to Prove Your ROIMarketing Analytics to Prove Your ROI
Marketing Analytics to Prove Your ROI
 
Track B - Advanced Metrics & Data for the Performance Channel
Track B - Advanced Metrics & Data for the Performance ChannelTrack B - Advanced Metrics & Data for the Performance Channel
Track B - Advanced Metrics & Data for the Performance Channel
 
20161202 master10kv22linkedin
20161202 master10kv22linkedin20161202 master10kv22linkedin
20161202 master10kv22linkedin
 
Google online marketing challenge 2015
Google online marketing challenge 2015Google online marketing challenge 2015
Google online marketing challenge 2015
 
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search LaboratorySearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
 

Último

Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Último (20)

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 

Meraki Marketing CASE STUDY

  • 1.
  • 2. How Meraki Marketing helped Full Circle Coaching and Consulting to: Reduce Ad spend by 64% Increasing revenues by 69.8% Increasing PROFITS by 163%
  • 3. Profitability- AVG monthly Revenue Year over Year: 2015: $23,907 2016: $40,038 AVG monthly Profitability Year over Year: 2015: $8,457 2016: $22,217
  • 4. Marketing Spends- AVG monthly MKTG spend Year over Year: 2015: $3,651 2016: $1,309 * Reduced MKTG spend by 64%, while increasing revenues by 69.8%, thus increasing PROFITS by 163%
  • 5. KPI’s AVG cost to acquire client: 2015: $365 2016: $90.41 AVG profit per client: 2015: $1,030 2016: $1,535 AVG profit per lead: 2015: $303 2016: $851 Overall CONVERSION %: 2015: 37.6% 2016: 55.5%
  • 6. 2016 Growth on Retreat COSTS: Per lead 2015: $10 Per lead 2016: $165 Per acquisition 2015: $51 Per acquisition 2016: $169 REVENUE: Per lead 2015: $177 Per lead 2016: $851 PROFIT: Per acquisition 2015: $81.77 Per lead 2016: $1016
  • 7. 2016 Growth on Practice Appraisals Averaged 3 leads per month, closing on 1.5 per month Cost per lead: 2015: $69.90 2016: $31.58 Cost per acquisition: 2015: $229.60 2016: $73.66 Revenue per lead: 2015: $239 2016: $1,190.93 Growth of 33% over 2015
  • 8. 2016 Growth on COACHING Averaged 9.5 leads per month, closing on 2.5 per month Cost per lead: 2015: $83.43 2016: $127.30 Cost per acquisition: 2015: $395 2016: $538 Revenue per lead: 2015: $1660 2016: $3,555 Current Growth of $109,000 over 2015
  • 9. 2016 Growth on Chiropractic Assistant COACHING Averaged 6.5 leads per month, closing on 4.3 per month Cost per lead: 2016: $8.83 Cost per acquisition: 2016: $31 Revenue per lead: 2016: $651 Current Growth of 178%