Mike Scopino gives a presentation on the future of web application design. He discusses how the landscape has changed with many new devices that can access the internet and emphasizes understanding user needs and expectations across different platforms. Scopino also stresses the importance of establishing purpose in design and focusing on experiences rather than just features.
2. – The –
FOREST
BEFORE
THE TREES
A discussion on the future of web application design
Friday, September 16, 2011
3. – HELLO, I’M –
MIKE SCOPINO
UX Strategist UI Designer Front-End Dev.
You can also call me @jefftheturtle
Friday, September 16, 2011
4. Customer
Support
Customer
Support
UX/UI UX/UI
Design Design
Marketing
Marketing
YOUR CHOICE
Friday, September 16, 2011
5. Once we had desktop browsers…
✴ Notebooks ✴ Televisions
✴ Ultrabooks ✴ Set-Top Boxes
✴ Netbooks ✴ Appliances
✴ Tablets ✴ Automobiles
✴ Smartphones ✴ Kiosks
✴ Browser
Extensions
Friday, September 16, 2011
6. “Forget what we have
taken for granted on
how consumers use
the Internet…”
There will be more mobile internet users than wireline users by 2015
Friday, September 16, 2011
7. The FOREST The TREES
✴ Product Spectrum ✴ Feature Set
✴ Audiences ✴ OS
✴ Platform Range ✴ Layout
✴ Product Lifespan ✴ Interface
✴ Competitors ✴ Aesthetic
✴ Marketing Channels
Friday, September 16, 2011
8. Project
Mgmt.
Brand QA
Proj.
Vision UI Des.
UI Design Mgmt. QA
(Product
Design)
UX/IA Development Analytics, Vision
Testing, Dev.
Feedback
Research Content Content Prod.
Strategy Product
Mgmt.
Mgmt.
EMBARK LAUNCH UPDATES
A Recipe For Success
Friday, September 16, 2011
9. Project
Mgmt.
Brand QA
Vision (Product Design) UI Design
UX/IA
Development
Research
Content
Strategy
Product
Mgmt.
CONCEPT
Let’s Focus LAUNC
Friday, September 16, 2011
10. –1–
CONTENT AND
UX/IA
(UX/IA stands for User Experience and Information Architecture)
Friday, September 16, 2011
11. “Your scientists were
so preoccupied with
whether or not they
could, they didn’t stop
to think if they should.”
Dr. Ian Malcom, Jurassic Park
Friday, September 16, 2011