Was gibt’s zu tun in Social Media? Vortrag anlässlich des #smm15

1. mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la
cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH
6 To-Dos für 2015
Was gibt’s zu tun in Social Media?

3. « Avoid innovation,
and fix the basics. »
Russell Davies @undermanager

4. Foto by C. Tucker Beckett
#1 Your Story?

6. Produkt
Produkt
Was/Wie
Werte
Erlebnisse
Bullshit-Bla Bullshit-Bla
Bullshit-Bla Bullshit-Bla

8. Conversion Rate = 0%

9. Conversion Rate = 8.9%

10. #2 Be Bold!

12. «Be consistent, not
uniform. »
www.gov.uk/design-principles

15. #3 Integrate Real Life!

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#4 Earned Media – echt jetzt!

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19. Uni
Unilever

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#5 Rented Media à Paid Media

21. 21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014
0%
5%
10%
15%
20%
25%
£0m
£50m
£100m
£150m
£200m
£250m
£300m
£350m
£400m
£450m
2011 2012 2013 2014 2015
UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans

22. «Stop making Facebook
the center of your
relationship marketing
efforts»
Nate Elliott, VP and Principal Analyst at Forrester.

23. vs
Number of Users,
worldwide
Organic Reach
Engagement Rate
2.5 - 3.3 Mrd.1.39 Mrd.
99.7 – 94.6 %2 %
1.58 – 6.5%0.07%
E-MailFacebook
Willingness
to hear about brands
21 %17 %

24. #6 Owned Media

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28. Your Web Site
à Take back control

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https://smm15.cooa.lahttp://smm15.cooa.la

30. « The strategy is
delivery. »
And try the new cooala: http://cooa.la