Social Media Marketing Presentation

1. SOCIAL MEDIA
MARKETING
MANAGEMENT PLAN
Mike Rafferty

2. THERE ARE MANY CHOICES! WE
WILL FIND THE BEST
PLATFORMS TO PROMOTE
YOUR BRAND
Social Media Landscape

3. SOCIAL MEDIA COMMUNICATION
Social Media Landscape

4. Social Media by the Numbers
36% of social media users post brand-related content
2 out of 3 social media users believe Twitter influences purchases
50% of people follow brands in social media
75% of companies now use Twitter as a marketing channel
60% of employees would like help from employers to share relevant content
40% of companies admit to having no training or governance of social media
41 percent of the class of 2011 used social media in their job search
38% of CEOs label social media a high priority, and 57% of businesses plan to
hike their social media spend in 2012
One in three small businesses are now using social media
89 percent of agencies said they would use Facebook to advertise for their
clients in 2012 – either by purchasing ads, creating pages, or other methods of
engagement
39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn
and 18% Google+
Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent of
their fans, posts from pages with 100,000 fans reach 20 percent to 30
percent of their fans and posts from pages with 1,000,000 or more fans
reach 10 percent of their fans
2012 Social Media Statistics

5. Questions to Ask
What do you want to achieve?
How much time do you have?
Who is your audience and where are they?
What are your competitors doing
What are the current trends in your marketplace?
What strengths does your business have?
Weaknesses?
What opportunities are there, or threats?
What is your budget?
What does success look like?
Questions to Ask Before Building a Strategy

6. HOW WE DO IT!
Social Media Management

7. Social Media Marketing refers to the process of gaining
website traffic or attention through social media sites. One size
does not fit all, so plans are customized for your brand.
Communication and discussions and ongoing interaction is the
most important part of social media strategies. Our goal is to
help companies develop a social media blueprint so that they
can maximize their results from using these online
applications. Develop a business model and goals that adhere
to and you need to apply the same structure and line of
thinking when using social media applications. Developing a
business model and goals that adhere to and you need to
apply the same structure and line of thinking when using social
media applications. A strategic plan brings to life the
advantages and benefits that many other businesses have
seen from implementing the right strategies on social
platforms.
The Strategy

8. Monthly Goals
•Create the social media strategy
•Plan social media campaigns
•Manage social media campaigns and day to day activities
•Manage presence in social networking sites
•Brand advocacy
•Community outreach
•Seed content into social networks
•Upload videos
•Develop benchmark metrics to measure the results of social media
programs
•Analyze and evaluate social media campaigns and strategies
•Report on effectiveness of campaigns
•Monitor trends in social media
•Monitor the activities of main competitors in social media
•Monitor social space for brand and related topics and conversations
Goals and Monthly Activities

9. Platform Bronze Silver Gold
Rates $300/Month $450/Month $600/Month
Facebook   
Facebook posts per month inc- 10-15 16-25 26-35
responses to conversation
Facebook Promotions X 2 4
Facebook Business Page Design X 1-page 2-page
Geo Targeting Fans (Like) X  
Track Facebook Statistics   
Twitter   
Tweets (Twitter Updates) per Month 20-35 36-40 41-60
Increase Twitter Followers X  
Twitter Background Design or Custom X  
Page
Brand Mention Notification X  
Responding to Mentions X  
Keyword Tracking   
Response to New Followers   
Twitter Statistics   
LinkedIn   
LinkedIn Profile Creation   
LinkedIn Company Page   
LinkedIn Company Updates X  
  
LinkedIn Statistics
Pinterest X  
X 10 20
Posts/Pictures
X  
Reddit
Pricing and Plans

10. X 10 20
Posts/Updates
Digg X  
X 10 20
Posts/Updates
YouTube X  
Video Posts Delivered by Client X 5 8
Flickr X  
Flickr- Adding and updating your photos X  
Google + X  
Google + Page Creation X  
Google + Post per month X 10 20
Google + Circle Adding X X 15
RSS Feed X  
RSS Distribution X  
Setup for all Platforms $400/ $400/ $400/
Pricing and Plans