New and Social Media 101

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Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.

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IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.

Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS

A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model

You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing

The WHY is more important than the WHAT.

Mobile Marketing/Text Messaging Text to be notified before a price change

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New and Social Media 101

1. Mike McDowell New Media 101

5. It’s not that scary

7. Things are changing quickly

8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.

9. Want proof?

10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS

11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model

12. Broadcast Style

13. Broadcast Style

14. Many-to-Many Style

15. Genuine Conversation

16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing

17. The WHY is more important than the WHAT.

18. Southwest Airlines Blog

19. Marriott Blog

20. KPS3 Blog

21. GovGab Blog

26. Twitter

27. Twitter

28. Video