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The Shift Has  Hit The Fan.  Michael Hanson, Sr. Account Executive
The Definition of Shift Verb  to exchange to change
WhyShift?
Two Reasons
GreatTalent.
&
Opportunity (or survival)
Web 2.0 + TheTalentShift craigslist Web 1.0 Pre-Web
The Recruiting Shift
The Organizational Shift Career  Site  Marketing Benefits College Culture About Us Paid Job Boards Niche Boards Diversity Search Jobs Job Distributors Campaigns Print & Offline Events ATS  Req Management Job Search Sourcing Tools Micro Sites Applicants Reporting Email Marketing Resume Search Spending $$$With Each Job Not Capturing PassivesOr Brand / Future Interest No Search Engine Traffic No Web 2.0 ToolsOr RSS/XML Feeds Not Driving Employee / Viral Referrals Not Recycling Or Not Remarketing  To Candidates Minimal Reporting Minimal/Manual Social Network Recruiting
The Strategy Shift $ Sourcing $ Job Boards $ Advertising Face Book Twitter Linked In Ongoing Contact 1 Time Use Of Prospects Passive Active Sees Job Unselected Trashed Email Apply Single Hire Multiple  Hires Transactional Recruiting InteractiveRecruiting
Attract Interact Capture Measure
How NOT to Shift Recruiter Personal Networks Recruiter Personal Networks Recruiter Personal Networks
How TO Shift
Measure Measure Measure Measure
The Budget Shift Year 1: 100% Spend Year 2: 80% Needed Referrals 15% Year 3: 60% Needed Headhunters 10% Social Networks 5% Direct Hires 20% (SEO & SEM) Sourcing 10% Social Networks 10% Direct Hires 30% (Search Engines, Career Site) Job Boards & Print 65% Talent Community 10% Referrals 20% Talent Community 10% Referrals 30% Headhunters 5% Sourcing 10% Job Boards & Print 30% Headhunting/Sourcing 10% Job Boards & Print 10%
Think before shifting.
Shift responsibly.
www.                             .com
Connect!   Mike_Jobs2Web michaellhanson michaellhanson

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Jobs2Web - The Shift Has Hit The Fan.

  • 1. The Shift Has Hit The Fan. Michael Hanson, Sr. Account Executive
  • 2. The Definition of Shift Verb to exchange to change
  • 6. &
  • 8. Web 2.0 + TheTalentShift craigslist Web 1.0 Pre-Web
  • 10. The Organizational Shift Career Site Marketing Benefits College Culture About Us Paid Job Boards Niche Boards Diversity Search Jobs Job Distributors Campaigns Print & Offline Events ATS Req Management Job Search Sourcing Tools Micro Sites Applicants Reporting Email Marketing Resume Search Spending $$$With Each Job Not Capturing PassivesOr Brand / Future Interest No Search Engine Traffic No Web 2.0 ToolsOr RSS/XML Feeds Not Driving Employee / Viral Referrals Not Recycling Or Not Remarketing To Candidates Minimal Reporting Minimal/Manual Social Network Recruiting
  • 11. The Strategy Shift $ Sourcing $ Job Boards $ Advertising Face Book Twitter Linked In Ongoing Contact 1 Time Use Of Prospects Passive Active Sees Job Unselected Trashed Email Apply Single Hire Multiple Hires Transactional Recruiting InteractiveRecruiting
  • 13.
  • 14.
  • 15. How NOT to Shift Recruiter Personal Networks Recruiter Personal Networks Recruiter Personal Networks
  • 17.
  • 18.
  • 20. The Budget Shift Year 1: 100% Spend Year 2: 80% Needed Referrals 15% Year 3: 60% Needed Headhunters 10% Social Networks 5% Direct Hires 20% (SEO & SEM) Sourcing 10% Social Networks 10% Direct Hires 30% (Search Engines, Career Site) Job Boards & Print 65% Talent Community 10% Referrals 20% Talent Community 10% Referrals 30% Headhunters 5% Sourcing 10% Job Boards & Print 30% Headhunting/Sourcing 10% Job Boards & Print 10%
  • 21.
  • 24. www. .com
  • 25.
  • 26. Connect! Mike_Jobs2Web michaellhanson michaellhanson