A recent presentation I made to the Conference Board of Canada.

2. mike
kuja-what?

3. kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish

7. marketing
is not
advertising

8. The process of planning
and executing the conception, pricing,
promotion, and distribution of ideas,
goods, and services to create
exchanges that satisfy individual
and organizational objectives

10. web 2.0
“a shift of the
Internet from a
publishing
environment to a
participation
environment”
- Tim O’Reilly

11. social media
“internet-based applications that build
on the ideological and technological
foundations of web 2.0, and that allow
the creation and exchange of user-
generated content“
-Wikipedia, 2010

13. Word
of
mouth

14. on
STEROIDS

18. “People will never be
replaced by
machines. In the
end, life and business
are about
human connections,
computers are about
trying to murder you
in a lake”
- Michael Scott

20. the global internet population is
1.7 BILLION

21. the Canadian internet population is
28 MILLION

22. the number of Canadian content creators is
6 MILLION
http://bit.ly/forresterlink

23. 3.7 BILLION
google searches per month in Canada
(92% of Canadian internet users visit search engines regularly)

24. the race is on

27. make sure that you
can answer the
following
questions…

28. Question 1
What is the key issue
that you wish to address by
engaging in social media?
TIP: Pick an issue that if fixed, would directly contribute to your organization’s strategic objectives

29. Question 2
What would constitute a
successful outcome?
TIP: Make sure that this is an outcome, not an output

30. Question 3
Are your goals:
•Specific?
•Measurable?
•Attainable?
•Realistic?
•Timely?
TIP: Pick only one goal to start and make sure it meets all 5 criteria

31. Question 4
Are your measurement tools
going to give you
actionable
insights?
TIP: If your metrics are not tied your strategy then the answer is likely no

33. Gauging Effect on Search Traffic
www.google.com/insights/search/#

34. Gauging Blogoshpere Influence
www.technorati.com
www.blogsearch.google.com

35. Gauging Twitter Influence
www.klout.com
www.search.twitter.com

36. Gauging RSS Subscribers
www.feedburner.com

37. Gauging Link Performance
bit.ly

38. Gauging Social Bookmarking
www.delicious.com

39. Segmenting & Analyzing Traffic
www.google.com/analytics

40. Competitive Intelligence
www.compete.com

41. Gauging Overall Social Influence
www.backtype.com
www.socialmention.com

42. Tracking Specific Content
www.google.com/reader
www.netvibes.com

43. Tracking Specific Keywords
www.google.com/alerts

44. Gauging Inbound Links
www.google.ca/advanced

45. Question 5
Are you ready to be part of a
permanent
conversation?
TIP: Understand the fact that social media is not a campaign

47. thanks for your time!

48. questions?

49. where to find me

50. mike kujawski

51. BLOG WIKI
www.mikekujawski.ca www.government20bestpractices.pbwiki.com

52. ORGANIZATION
www.publicsectormarketing.ca

53. Mike Kujawski
Phone: 613.731.9851 ext. 12
E-mail: mike.kujawski@publicsectormarketing.ca
LinkedIn: www.linkedin.com/in/mikekujawski
Blog: www.mikekujawski.ca
Twitter: @mikekujawski
Website: www.publicsectormarketing.ca