Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Destaque (7)
Semelhante a Youve built a website, now lets build a relationship
Semelhante a Youve built a website, now lets build a relationship (20)
Youve built a website, now lets build a relationship
- 1. You’ve Built a Website – Now Let’s Build a Relationship Mike Kierce Education Team, eTapestry division of Blackbaud
- 2. … by building a meaningful relationship with our donors, online! “ Internet Strategies for Relationship Building” Our objective - We want to explore how we use technology and the Internet to meet the needs and desires of our donors/alumni/volunteers/members/prospects,
- 7. North American Online Giving Estimates * Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005= $4.53 Billion Estimate of Giving in 2006= $6.9 Billion *Estimates provided by ePhilanthropy Foundation Any Signs of Slowing? Estimate of Giving in 2009= Approaching $15 Billion
- 10. Web Site Optimization First Things First – Focus on Design & Continuous Evaluation
- 12. Google Grant/Sponsored Links Web Site Optimization
- 13. Google Grant/Sponsored Links Web Site Optimization
- 17. Web Site Optimization Ways to Drive Traffic Video is a Magnet for Your Web Site! Could the impact of this story be told more effectively any other way?
- 18. Know the DIFFERENCE How To Succeed Online
- 20. Can they get something? Calendars Documents Event Information Alumni Lists Planned Gift Info Newsletters PodCasts
- 21. Can they do something? Register for an event Golf tournaments Walk-a-thons Dinners Join – Become a member Update their own information Run planned gift calculations Purchase school merchandise
- 22. Can they give something? Time - Volunteer Goods (in kind gifts) Money
- 23. Interaction is KEY! What is the most important thing for you to obtain?
- 24. Make it CLEAR What they can do to help or become involved
- 25. Online Donations
- 26. Online Donations – Recurring Gift Option
- 27. Ask for Volunteers & Subscribers
- 28. Engage Alumni
- 31. Engages on a personal level
- 34. We’ve collected information… What now?
- 35. eCommunications
- 39. Email direct mail email
- 40. Why ask online??
- 43. Social Networking Boom What does Social Media have to do with our website? How can we use it?
- 45. FACEBOOK
- 49. Twitter
- 56. Keeping it simple Prospect Website Gather Information Use Email Database
- 62. Questions? Mike Kierce [email_address] 317.336.3834 www.etapestry.com
Notas do Editor
- Thanks for taking the time to join us this morning for what we hope will be an informative and enlightening session! Introduction of self (Existing Role, New Accounts Role, Neat perspectives, technically Generation X, belong to a new batch of young professional donors that many organizations are attempting to reach and build relationships with today) Thanks to NSFA - who has realized the importance of technology for nonprofits of all shapes in sizes and are allowing us to use this as a platform for getting this message to several groups throughout the U.S.
- Our objective this morning is a very simple one. (Read) Well…….maybe not so easy at first glance, haha. But it should be by the end of our session. We will talk about a number of ways that, as a nonprofit organization, you can leverage technology and the internet to help improve your donor relationships. Now, this topic can be a bit overwhelming, a bit scary, and at times difficult to understand how some of these ideas can be applied. It will be our goal today to highlight some of the latest tools available to nonprofits when it comes to engaging donors or potential donors over the internet and how you can apply them. In fact, some of these ideas you should literally be able to implement this afternoon… which is the great thing about this topic! Our bottom line - If you are able to come away with a few ideas or concepts to improve your overall online strategy, then I think we can consider it a success!
- Fortunately, it isn’t difficult for us to convey the importance and potential outreach of the internet and a website for that matter. FORTUNATELY almost all schools and school foundations we work with do have a website today. UNFORTUNATELY, the Field of Dreams theory of “If you build it, they will come” doesn’t apply to your website. There are far too many schools that we’ve interacted with that are taking this for granted and not placing enough focus on ensuring that your website is reaching that potential. Something to consider, is that you have a huge advantage over most of the groups we work with in that you have a BUILT-IN audience. Even more incentive to make sure you’re placing a focus on your website.
- To further illustrate this point, lets talk for a minute about the “New Normal” of daily life and how it has affected internet usage. READ BULLET POINTS Obviously many of these ideas and topics translate to the way people learn about and support Nonprofits and how as an organization you are establishing a relationship (MORE ON NEXT SLIDE)
- With this new normal, we see an entirely new brand of donor. As a nonprofit striving to succeed in retaining donors as well as acquiring them, we really must change the way we think and operate on the web. READ LIST…!
- If you aren’t convinced yet, lets take a look at some statistics provided by the ePhilanthropy Foundation for Online Giving in North America. If this isn’t a clear sign that Nonprofits MUST focus some energy on creating an online strategy, I’m not sure what is.
- With that, lets make some initial conclusions in regards to technology, relationship building, and fundraising READ (1 by 1) ADVANCE
- The power of your website is really immeasurable. Consider that, before most people will donate, and regardless of whether that donation is made online or not, they WILL BE at your website, learning about your organization and determining whether or not they want to give you their money. ADVANCE
- Can they literally come away with a piece of information?
- While content is important, there is a careful balance and you don’t want to convolute the screen with too much information. Making it very apparent for how one can become involved will improve your chances that they will do just that. ADVANCE
- Like we mentioned earlier, providing the ability to give online REALLY is a no brainer today.
- Giving options for Recurring Gifts or Pledges should always be included as well. Recurring Gifts can be the foundation for many successful campaigns
- Asking for volunteers or subscribers to your newsletters can be an exceptionally easy way of gathering information
- For any organization with Alumni, your website should allow those folks to engage with you, and share their information
- Event Registration – something we mentioned earlier, can now be inserted as part of your website, and an excellent/convenient way of allowing people to participate with very little work on your part
- This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
- This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
- This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
- This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
- So now that we have an interactive website, we’ve collected information for donors, event attendees, volunteers, alumni. What is a logical next step for us in building that relationship?
- An alternative to Direct mail (something that may have been much more common in the past)
- What are some clear advantages of utilizing eCommunications vs. Direct Mail?
- Because we’ve been able to gather information, we should be able to target our emails quite easily. Is anyone familiar with click through statistics? These types of stats will actually reveal those names who have opened the e-mail, how many times and when, and whether that person has clicked on specific links included within the email That type of knowledge can be very powerful!
- E-mail is such a great way of pointing someone to a particular action. Using a targeted approach can allow you to communicate with specific people en masse’ and for a specific reason.
- A lot of groups I’ll talk to are concerned with overloading with e-mail. A nice way to combat this is with a targeted approach. Send an email first. If it doesn’t succeed, give physical mail a try. As a last resort, revert to e-mail and alert the recipient that you’ve attempted to connect with them via physical mail as well and GIVE THEM the option of the preferred method looking forward. You’ll also want to give them the opportunity to OPT OUT
- E-mail is such a great way of pointing someone to a particular action. Using a targeted approach can allow you to communicate with specific people en masse’ and for a specific reason.