One of the biggest challenges in designing novel connected hardware is knowing whether the final experience will be successful, and minimizing the investment in developing the wrong product. Building fully-functional hardware to evaluate an idea is a significant investment, and slow. We believe it’s possible to manage risk and still explore big, potentially transformative, ideas for products and services. Our approach looks at novel digital product systems (broadly in the Internet of Things, but not exclusively) with the explicit goal of building the minimum amount of technology as is necessary to answer questions about the value and impact of a new product or service.
2. Let me begin by telling you a bit about my background. I m a user experience
designer. I was one of the first professional Web designers. This is the navigation for a
hot sauce shopping site I designed in the spring of 1994.
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