40. THE UNDERWEAR REVOLUTION - 大连美宝服装有限公司

43. THE UNDERWEAR REVOLUTION - 昆山世羽琳贸易有限公司

47. what value proposition do you offer, to which customer segments? Women Underwear Women ( 覆盖各年龄层 ) CUSTOMER OFFER Factory(OEM) 贸易商 / 定单客户

48. how do you reach your customers? Women Underwear 品牌 店 CUSTOMER OFFER Women E-shop Factory(OEM) Group client

49. Own subsidiaries Distrihution Channel Joint-venture 旗舰店 , 专卖店 Franchising E-shop Website women CUSTOMER how do you build your distribution channel?

50. Own subsidiaries Distrihution Channel Joint-venture Franchising E-shop Market Entry Strategy 直接投资 ; 投入高 , 直接管理 ; 有利于公司获得市场信息和产品开发（ fast fashion,disign-drive,fouse on consumer ） ; 品牌发展初期 ; 合作战略 ; 适用于主要的 , 竞争性强的 , 而且自营成本和风险较大的市场区域 ; 品牌日益成熟 , 品牌管理和渠道管理能力成熟 加盟战略 ; 适用于高风险 , 文化差异大 , 市场预期小的市场区域 . 电子商务战略 ; 新渠道的发展 ; 公司自营 how do you manage distribution channel system?

51. Women Underwear OFFER Factory(OEM) What’s your value proposition ? Global fashion trend Value Prosposition Fast fashion Fresh in season Low price Production management

52. Global fashion trend Value Prosposition Fresh in season Low price Design-driven Copy Fashion; Core Capability Fast-fashion Supply chain management Vertical integration Market-based pricing What’s your core capability ?

53. Design-driven Copy Fashion; Core Capability Fast fashion Supply chain management Vertical integration Market-based pricing 在世界时尚之都东京成立独立设计工作室，贴近国际流行趋势， copy fashion. 内部组建高效的设计团队，能够及时将国际流行趋势和时尚潮流实现在公司产品上； 加强与公司外部设计师资源联手合作，增加产品的竞争力 确定公司的产品周期及数量（ 2 周？ 3 周？）每个周期（？款产品）小批量（？） What’s your activity configuration?

54. Design-driven Copy Fashion; Core Capability Fast fashion Supply chain management Vertical integration Market-based pricing 在品牌发展初期，利用自有工厂实现高效的设计、生产和销售的垂直化管理体系，及时根据市场和消费者的信息来进行产品开发和调整 , 在品牌发展成熟期，形成科学的生产外包和物流制度体系 What’s your activity configuration?

55. Design-driven Copy Fashion; Core Capability Fast fashion Supply chain management Vertical integration Market-based pricing 目标消费群体为城市主流的工薪阶层， 选择合适的同类品牌作为对标参照进行定价 What’s your activity configuration?

56. Underwear 品牌广告及营销活动 CUSTOMER OFFER Shop windows 店面形象 women E-SHOP How do you build relationship with your customers?

57. 品牌广告及营销活动 CUSTOMER Shop windows 店面形象 Women E-SHOP OFFER Shop windows: stay visible rather than spend amounts on marketing. 店面形象是有效的推广方式 , 旗舰选择在高档商场 , 建立一流的品牌形象 . How do you build relationship with your customers?

58. 品牌广告及营销活动 CUSTOMER Shop windows 店面形象 商务人群 E-SHOP OFFER Social media. 社交媒体 . How do you build relationship with your customers?

59. the big picture (business model)

61. how do you change a business model and innovate ?