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Everything’s so blurry,
Mike JeffsSenior Account Director.com 
@mikerjeffs 
mike.jeffs@branded3.com 
slideshare.net/mikejeffs
Laura McLellan, Research President at Gartner 
Source
Jake Sorofman, Research Director at Gartner
“Customer in, not product out” 
Source
“People aren’t replying to my emails” 
“I want a conference calling service that I can trust.” 
“I want to setup a call for 20 people.” 
Keywords: 
‘How to be an effective communicator’ 
Keywords: 
‘conference call provider’ 
Keywords: 
‘how to setup a conference call ’
Useful 
Entertaining 
News Worthy 
Insightful 
Audience Led 
Creative
Conversions driven by campaign page aloneIncrease in conversions from Google organic YOYIncrease in Google organic traffic YOYTarget keywords moved into top 10
There are many and important variations in the structure and functioning of marketing “caused largely by the wide variations in the character of the commodities and the nature of the market conditions” (Breyer1931 p1).
Thank you! 
Mike JeffsSenior Account DirectorBranded3 
@mikerjeffsmike.jeffs@branded3.com 
slideshare.net/branded3
Everything's so blurry, seo still contributes in 2015   mike jeffs - figaro digital

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Everything's so blurry, seo still contributes in 2015 mike jeffs - figaro digital

  • 2. Mike JeffsSenior Account Director.com @mikerjeffs mike.jeffs@branded3.com slideshare.net/mikejeffs
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  • 9. Laura McLellan, Research President at Gartner Source
  • 10. Jake Sorofman, Research Director at Gartner
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  • 17. “Customer in, not product out” Source
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  • 22. “People aren’t replying to my emails” “I want a conference calling service that I can trust.” “I want to setup a call for 20 people.” Keywords: ‘How to be an effective communicator’ Keywords: ‘conference call provider’ Keywords: ‘how to setup a conference call ’
  • 23. Useful Entertaining News Worthy Insightful Audience Led Creative
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  • 28. Conversions driven by campaign page aloneIncrease in conversions from Google organic YOYIncrease in Google organic traffic YOYTarget keywords moved into top 10
  • 29. There are many and important variations in the structure and functioning of marketing “caused largely by the wide variations in the character of the commodities and the nature of the market conditions” (Breyer1931 p1).
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  • 32. Thank you! Mike JeffsSenior Account DirectorBranded3 @mikerjeffsmike.jeffs@branded3.com slideshare.net/branded3