The Keep Me In Mind Cold Email

1. The Keep Me In Mind Cold Email

2. The Keep Me In Mind Cold Email

3. Prospects Are Likely Not in Buying Mode

4. WHEN TO USE THE KEEP ME IN MIND EMAIL
RECURRING PURCHASES
NOT ROUTINE PURCHASES

5. INITIAL CONTACT
CONVERSATION
EXPLANATION
PURCHASE

6. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

7. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

8. WHEN TO USE THE KEEP ME IN MIND EMAIL
RECURRING PURCHASES
NOT ROUTINE PURCHASES

9. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

10. OFFICE SUPPLIES
FEATURES
• Full catalog of office supplies
• Printers and photocopiers
• Free same-day delivery
DIFFERENTIATION
• You will get a dedicated
account manager
• We do not charge shipping
• You can talk to a human when
you need something
FOR OFFICE MANAGERS
IMPROVEMENTS
• Decrease the amount of time they spend
ordering office supplies
• Decrease their office supplies costs
• Decrease the time it takes to receive
deliveries of office supplies
CHALLENGES/CONCERNS
• Can be a hassle to order office supplies
• Need to find new ways to decrease costs
• Can take time to receive deliveries for
office supplies
PAIN QUESTIONS
• How important is it to simplify
ordering office supplies?
• How much of a priority is it to find
new areas to cut costs?
• How important is it to quickly receive
deliveries of office supplies?
CUSTOMER EXAMPLE
• We worked with an office manager
• They were needing to find additional
cost savings
• We helped to do that by becoming
their sole vendor for office supplies
• Decreased office supplies costs
• Decreased time spent order
PRODUCT TARGET VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE

11. Keep Us in Mind Cold Email
Subject Line: Keep us in mind - [Product Name or Area]
Hello [Contact First Name],
Since you are an office manager, you probably purchase office supplies from time to time.
We are an office supplies provider, so please keep us in mind the next time that you are
looking to make a purchase or change vendors.
Some ways that we differ from your other options are:
• You will get a dedicated account manager
• We do not charge shipping
• You can talk to a human when you need something
Let me know if you reach a point where you would like to schedule a brief call to discuss.
Best Regards,
PRODUCT
Key:
Target
Value Point
Pain Point
Pain Question
Product

12. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

13. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 months)
Email #3
Delay
(1 or 2 months)
Email #4
Delay
(1 or 2 months)
Email #5
Delay
(1 or 2 months)
Email #6
Delay
(1 or 2 months)
PRODUCT
VALUE
POINTS
CUSTOMER
EXAMPLE
PAIN POINTS
PAIN
QUESTIONS
VALUE
POINTS

14. VALUE
POINTS
Keep Us In Mind Cold Email – Value
Subject Line: Decrease the cost for office supplies
Hello [Contact First Name],
Checking in because I know that you are likely purchasing office supplies from time to
time. Keep us in mind because we usually help office managers to:
• Decrease the amount of time they spend ordering office supplies
• Decrease their office supplies costs
• Decrease the time it takes to receive deliveries of office supplies
I don't know if you want to improve those areas and that is why I am reaching out.
We are here the next time that you need to purchase office supplies.
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product

15. PAIN POINTS
Keep Us In Mind Cold Email – Pain
Subject Line: Difficult to finding new ways to decrease costs
Hello [Contact First Name],
Reaching out again because I know that you are likely purchasing office supplies from time
to time and a lot of office managers we work with have challenges with:
• Can be a hassle to order office supplies
• Need to find new ways to decrease costs
• Can take time to receive deliveries for office supplies
I don't know if you are concerned about any of those areas but those are areas that we help
with.
Let’s talk the next time that you need to purchase office supplies.
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product

16. CUSTOMER
EXAMPLE
Keep Us In Mind Cold Email – Customer Example
Subject Line: Make it easier to teach reps what to say
Hello [Contact First Name],
We worked with an office manager and they were having difficulty finding new areas to find
cost savings.
We helped to solve that by becoming their sole vendor for office supplies. This not only helped
to find new cost savings, but it also helped to decrease the time they spent ordering office
supplies.
I don’t know if we can help you in the same way but it is something to keep in mind the next
time you purchase office supplies.
Feel free to reach out the next time you need to make a purchase.
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product

17. PAIN
QUESTIONS
Keep Us In Mind Cold Email – Pain Questions
Subject Line: How much of a priority is it to find new areas to cut costs?
Hello [Contact First Name],
I don’t know if we can help you in the same way that we have helped other office managers.
These are some of the questions that I would ask you to figure that out:
• How important is it to simplify ordering office supplies?
• How much of a priority is it to find new areas to cut costs?
• How important is it to quickly receive deliveries of office supplies?
If any of those connect with a challenge or interest that you have, let’s have a brief
conversation the next time you purchase office supplies.
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product

18. Keep Me In Mind Cold Email – Last Attempt
Subject Line: Decrease the cost for office supplies
Hello [Contact First Name],
I have tried to stay on your radar so that you can keep us in mind if you ever need to purchase
or make a change with office supplies because we usually help office managers to:
• Decrease the amount of time they spend ordering office supplies
• Decrease their office supplies costs
• Decrease the time it takes to receive deliveries of office supplies
It is difficult for me to email you or call you at the exact time when you need to purchase or
make a change with office supplies, so hang on to this email and my contact info and reach out
if you ever need anything.
Best Regards,
VALUE
POINTS
Key:
Target
Value Point
Pain Point
Pain Question
Product

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21. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

22. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

24. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

26. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

28. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

30. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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