The document describes a real estate company called "We Buy Properties" that purchases distressed or underperforming properties from owners. Key points:
- They pay the typical market value for properties that are distressed or difficult to sell, taking ownership and any associated debt.
- Benefits to property owners include getting a higher price than selling on the open market, avoiding broker fees, and faster closing without going through a bank.
- The company targets property owners looking to unload distressed assets that may be losing money or difficult to sell traditionally.
2. PRODUCT
We Buy Properties
FEATURES
• We buy real estate that is distressed in some
way
• We will take the property of the owner’s hands
and pay the typical market value
• We can either raise money for the purchase or
take over the owner's debt
• We can also finance over time creating an
income stream
DIFFERENTIATION
• With us, you will get a higher purchase price than
selling on the open market
• With us, you will not have to pay a broker fee
• Quicker to close because not going through a bank
3. • We buy real estate that is distressed in some
way
• We will take the property of the owner’s hands
and pay the typical market value
• We can either raise money for the purchase or
take over the owner's debt
• We can also finance over time creating an
income stream
PRODUCT
We Buy Properties
FEATURES
DIFFERENTIATION
TARGET
PROPERTY OWNERS IMPROVEMENTS
• Get distressed properties off their hands and
out of their books
• Decrease the headache and financial losses
with underperforming properties
• Get the most value from the sale of
underperforming properties
• Turn properties that are losing money into
positive cashflow
• Decrease the time it takes to sell properties
• Improve their debt to income
• Make something work better
• Make something easier
• Decrease the time it takes to
do something
• Increase revenue or income
• Decrease costs or expenses
• Improve product quality
• Decrease the risk of
something bad happening
• Improve visibility or access to
information
VALUE
• With us, you will get a higher purchase price than
selling on the open market
• With us, you will not have to pay a broker fee
• Quicker to close because not going through a bank
4. PRODUCT
We Buy Properties
IMPROVEMENTS
TARGET
PROPERTY OWNERS CHALLENGES/CONCERNS
• Distressed properties can be difficult to sell
• Underperforming properties can be a strain on
profitability
• Can be difficult to get a good price for
distressed properties
• Many properties can have zero or negative
cash flow
• It can take a lot of time to sell distressed
properties
• Floating rates can bring properties underwater
with rising interest rates
• What is the opposite of the
improvement?
• What problem goes away with
the improvement?
• What problem starts to
happen if this improvement is
not provided?
VALUE PAIN
• Get distressed properties off their hands and
out of their books
• Decrease the headache and financial losses
with underperforming properties
• Get the most value from the sale of
underperforming properties
• Turn properties that are losing money into
positive cashflow
• Decrease the time it takes to sell properties
• Improve their debt to income
5. PRODUCT
We Buy Properties
CHALLENGES/CONCERNS
TARGET
PROPERTY OWNERS PAIN QUESTIONS
• How much of a priority is it to sell
underperforming properties?
• Do you have any properties that are
negatively impacting profitability?
• How concerned are you about losing money
when selling any distressed properties?
• How important is it to quickly sell any of your
properties?
• How concerned are you about how rising
rates is impacting your cash flow?
• What question could we ask to
see if the prospect has each
challenge or concern?
• For each pain point the
product fixes is a question
that could be asked.
VALUE PAIN QUESTIONS
• Distressed properties can be difficult to sell
• Underperforming properties can be a strain on
profitability
• Can be difficult to get a good price for distressed
properties
• Many properties can have zero or negative cash flow
• It can take a lot of time to sell distressed properties
• Floating rates can bring properties underwater with
rising interest rates
6. PRODUCT
We Buy Properties
TARGET
PROPERTY OWNERS CURRENT STATE QUESTIONS
• How much vacancy do you have in the
property?
• Do you have distressed or
underperforming properties? How many?
• Are you looking to sell any of your
properties?
• Do you have any properties on the
market?
• Do you have any properties with floating
rates?
• Currently have what you sell?
• Current vendor/provider
• Current systems and
processes
• People in the organization
• Current contracts and
expiration dates
• Size details – number of sites,
people, systems, etc.
• Current performance/stats
(technical, marketing,
financial, etc.)
• Last time evaluated other
options
VALUE PAIN QUESTIONS
7. PRODUCT
We Buy Properties
TARGET
PROPERTY OWNERS CUSTOMER EXAMPLE
• We worked with an owner of retail strip
center.
• They had an empty unit that was not
able to be rented and accruing losses.
• We were able to help with by purchasing
that unit in a cash transaction.
• This not only helped them to easily and
quickly get an underperforming property
off of their books, but we actually
provided them with a price that was
above market value.
• Who have we helped that is
similar to the target buyer?
• What problem did they have?
• What did we sell to solve that
problem?
• What are two improvements
we helped to influence?
VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE