LinkedIn Connection Invitation Examples

1. LinkedIn Connection Invitation Examples

2. DIRECT APPROACH MISDIRECTION AUTHENTIC WITHOUT SELLING I sell XXX. If you need XXX, please accept my invitation. Your profile is interesting. Would be great to have you in my network.

3. The SMART Sales System FEATURES • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification DIFFERENTIATION • Only sales tool that tells what to say and ask • Only sales simulation tool • Consultative selling approach • Makes learning how to sell easy FOR SALES TRAINERS IMPROVEMENTS • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great CHALLENGES/CONCERNS • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well PAIN QUESTIONS • How difficult is it to teach reps everything they need to say? • Do you need to decrease the time it takes to get sales reps ramped up and producing? • How much pressure is there to get reps performing better? • Is the training department getting the credit it deserves? CUSTOMER EXAMPLE • We worked with a sales trainer • They were having difficulty teaching reps everything they need to say • We helped to solve that with our SMART Sales System • Made it easier to teach reps what to say • Improved performance for every rep on the team PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE

4. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks

5. VALUE POINTS Cold Invitation Request– Value Hello [Contact First Name], Came across your profile and thought it would be good to connect because we help sales trainers to make it easier to teach reps what to say. Would be great to add you to my network! Key: Target Value Point Pain Point Pain Question Product

6. PAIN POINTS Cold Invitation Request– Pain Points Hello [Contact First Name], Came across your profile and thought it would be good to connect because we work with sales trainers and help with the difficulty teaching reps everything they need to say. Would be great to add you to my network! Key: Target Value Point Pain Point Pain Question Product

7. CUSTOMER EXAMPLE Cold Invitation Request– Customer Example Hello [Contact First Name], Came across your profile and thought it would be good to connect because we helped a sales trainer to make it easier to teach reps what to say and that led to Improved performance for every rep on the team. Would be great to add you to my network! Key: Target Value Point Pain Point Pain Question Product

8. Hi [Prospect Name], I am a Senior Account Manager with [Company Name]. We provide: • [Product 1] • [Product 2] • [Product 3] I am reaching out to see if you need what I sell. Can I schedule a 20 to 30-minute meeting with you to try to get you to buy what I sell. Best Regards, XXX XXX XXXXXX

9. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks

10. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS

11. VALUE POINTS Cold Email – Value Subject Line: Make it easier to teach reps what to say Hello [Contact First Name], Great to add you to my network. I came across your profile because we help sales trainers to: • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #1

12. PAIN POINTS Cold Email – Pain Subject Line: Difficult teaching reps everything they need to say Hello [Contact First Name], We know that a lot of sales trainers have challenges with: • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well • Training does not get enough credit I don't know if you are concerned about any of those areas and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #2

13. CUSTOMER EXAMPLE Cold Email – Customer Example Subject Line: Make it easier to teach reps what to say Hello [Contact First Name], We worked with a sales trainer and they were having difficulty teaching reps everything they need to say. We helped to solve that with our SMART Sales System. This not only helped to make it easier to teach reps what to say, but it also helped to Improved performance for every rep on the team. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #3

14. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: How difficult is it to teach reps everything they need to say? Hello [Contact First Name], I am trying to determine if we can help you in the same way that have helped other sales trainers. These are some of the questions that I would ask you to figure that out: • How difficult is it to teach reps everything they need to say? • Do you need to decrease the time it takes to get sales reps ramped up and producing? • How much pressure is there to get reps performing better? • Is the training department getting the credit it deserves? Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #4

15. PRODUCT Cold Email – Product Subject Line: The SMART Sales System Hello [Contact First Name], The reason I’ve been trying to reach you is that we provide The SMART Sales System and that includes: • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification Some ways we differ from other training programs and tools is that: • We are the only sales tool that tells what to say and ask • We provide the only sales simulation tool • We are are a true consultative selling approach • We make learning how to sell easy Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #5

16. Cold Email – Last Attempt Subject Line: Checking In Hello [Contact First Name], I sent you a few emails and thought I would follow up one last time. The reason I am trying to connect with you is that we help sales trainers to: • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. Best Regards, VALUE POINTS Key: Target Value Point Pain Point Pain Question Product EMAIL #6

17. DON’T TRY TO BECOME CONNECTIONS An additional step Not everybody accepts your invitation Delicate to shift to sales mode The LinkedIn inbox is not optimum You often get the personal email address

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22. SMART Sales System S M A R T ales essaging nd esponse actics

23. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3

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