How to Improve Cold Emails By Adding Video Email Messages

1. Improve Cold Emails With Video Email Messages

2. What Are Video Email Messages
Why Use Video Email
How to Use Video Email
What to Say

3. What Are Video Email Messages
Why Use Video Email
How to Use Video Email
What to Say

4. What Are Video Email Messages
Why Use Video Email
How to Use Video Email
What to Say

5. A level obligation
Establishes more of connection
Builds more trust and rapport
Easier to share more information
Prospect will listen to more of what you have to say

6. What Are Video Email Messages
Why Use Video Email
How to Use Video Email
What to Say

7. https://www.sendpotion.com/
https://chrome.google.com/webstore/detail/potion-video-emails-to-do/fikcpjkdkmmbmpahfkiodjnhnngfkghf

8. Initial Contact
Meeting
Presentation
Don’t Sell the Product, Sell the Meeting

9. Use a Multi-Touch Approach

10. Send Video
Email
Call
LVM
Pause
Send VM
Follow-Up
Email
Send Video
Email
Call
LVM
Pause
Send VM
Follow-Up
Email
Send Video
Email
Call
LVM
Pause
Send VM
Follow-Up
Email
Send Video
Email
Call
LVM
Pause
Send VM
Follow-Up
Email

11. What Are Video Email Messages
Why Use Video Email
How to Use Video Email
What to Say

12. Product
• Web Design Services
Features
• Build new websites
• Website changes
• Search engine optimization
• Graphic design
Product

13. Value Points
• Improve the design, traffic, and
conversion rates for their website
• Improve website conversion rates
• Increase website traffic
• Improve search engine optimization
(SEO)
• Generate more leads through their
website
• Increase the amount of revenue that
they are able to generate through their
website
Product
• Web Design Services
Features
• Build new websites
• Website changes
• Search engine optimization
• Graphic design
Product Value

14. Value Points
• Improve the design, traffic, and
conversion rates for their website
• Improve website conversion rates
• Increase website traffic
• Improve search engine optimization
(SEO)
• Generate more leads through their
website
• Increase the amount of revenue that
they are able to generate through their
website
Product Value Pain
Pain Points
• Website is not performing and producing the
type of results that are needed
• Website conversion rate could be better
• Need to find a way to increase website traffic
• There is not enough traffic coming to the
website through organic SEO (search engine
optimization)
• It can be difficult to get the website to generate
enough leads
• It can be difficult to find ways to get more
revenue out of web traffic

15. Product Value Pain Name Drop
Name Drop
• Helped Bob’s Biz to modernize their website and
online webstore.
• We did this by providing our website design and
development services.
• This ultimately helped them to increase their
website traffic, conversion rates, and online
sales.
Value Points
• Improve the design, traffic, and
conversion rates for their website
• Improve website conversion rates
• Increase website traffic
• Improve search engine optimization
(SEO)
• Generate more leads through their
website
• Increase the amount of revenue that
they are able to generate through their
website

16. Product Value Pain Name Drop

17. Hello [Contact First Name] this is Michael Halper from XYZ Corp.
The reason I am reaching out is that we help businesses to:
• Improve the design, traffic, and conversion rates for their website
• Clearly communicate what they have to offer through their website
• Improve the user experience on their website
• Improve website conversion rates
• Increase website traffic
• Improve search engine optimization (SEO)
• Increase their ability to get exposure and traffic from prospects online
• Generate more leads through their website
• Increase the amount of revenue that they are able to generate through their website
I don’t know if you want to improve those areas and that is why I am reaching out.
It would be great to have a brief conversation with you where I can share some examples of how we have helped other businesses to Improve
the design, traffic, and conversion rates for their website.
Let me know if you are interested in putting a brief call on the calendar. I know you might not be looking to make a change today and that is
OK. We are just looking to start the dialogue between our two companies.
Thanks for listening to this message and I look forward to possibly talking to you soon!
Value Points Message

18. Hello [Contact First Name] this is Michael Halper from XYZ Corp.
The reason I am reaching out is that we work with a lot of businesses and they often have challenges with:
• Their website is not performing and producing the type of results that are needed
• It can be difficult to clearly communicate everything offered through a website
• There is room for improvement with the layout and design of the website
• The website conversion rate could be better
• There is a need to increase website traffic
• There is not enough traffic coming to the website through organic SEO (search engine optimization)
• It can be difficult to make the needed website changes that will increase exposure and traffic
• It can be difficult to get their website to generate enough leads
• It can be difficult to find ways to get more revenue out of web traffic
I don’t know if you are concerned about those areas and that is why I am reaching out.
It would be great to have a brief conversation with you where I can share some examples of how we have helped other businesses to Improve
the design, traffic, and conversion rates for their website.
Let me know if you are interested in putting a brief call on the calendar. I know you might not be looking to make a change today and that is
OK. We are just looking to start the dialogue between our two companies.
Thanks for listening to this message and I look forward to possibly talking to you soon!
Pain Points Message

19. Hello [Contact First Name] this is Michael Halper from XYZ Corp.
The reason I am reaching out is that we worked with Bob’s Biz and helped them to modernize their website and webstore..
We did this by providing our website design and development services.
This ultimately helped them to increase their website traffic, conversion rates, and online sales.
I don’t know if we can help you in the same way and that is why I am reaching out.
It would be great to have a brief conversation with you where I can share some examples of how we have helped other businesses to Improve
the design, traffic, and conversion rates for their website.
Let me know if you are interested in putting a brief call on the calendar. I know you might not be looking to make a change today and that is
OK. We are just looking to start the dialogue between our two companies.
Thanks for listening to this message and I look forward to possibly talking to you soon!
Name Drop Message

20. Hello [Contact First Name] this is Michael Halper from XYZ Corp.
The reason I am reaching out is that we provide web design services and that includes:
• Website redesign
• Graphic design
• Content development
Some ways that this differs from other options out there are:
• We are experts in websites for the plumbing industry
• We have a proprietary integration connectors for Plumbing Store software
• We have a website conversion improvement guarantee
I don’t know if you are a good fit with what we provide and that is why I am reaching out.
It would be great to have a brief conversation with you where I can share some examples of how we have helped other businesses to Improve
the design, traffic, and conversion rates for their website.
Let me know if you are interested in putting a brief call on the calendar. I know you might not be looking to make a change today and that is
OK. We are just looking to start the dialogue between our two companies.
Thanks for listening to this message and I look forward to possibly talking to you soon!
Product Message

21. Product Value Pain Name Drop

22. Please
Like
Comment
Share
Subscribe
Thank You!!!

23. SMART Sales System
Sales Methodology Software Platform Professional Services

24. SMART Sales System
Sales Methodology Software Platform Professional Services
• Sales Message Builder
• Sales Scripts
• Email Templates
• CRM Functionality
• Email Automation

25. SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Consulting
• Sales Pitch Development
• Sales Process Mapping
• Script Assessment
Sales Coaching
• One-on-One Sales Coaching
• Weekly coaching
• Coaching Hour Blocks

26. Contact Us
Michael Halper
Founder and CEO
SalesScripter
mhalper@salesscripter.com
@Michael_halper
@salesscripter