Search Tips for the Web

Using the Web for Research
Finding People & Companies

Presented By
MIKE GINGERICH, INTERNET MARKETING CONSULTANT

Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort
Wayne, offering website development, e-commerce websites, Search Engine Optimization,
and Internet Marketing including Social Media Marketing integration.
Digital Hill Multimedia, Inc. www.DigitalHill.com

Web Marketing Overview
What we’ll cover today…
 Web Trends

 Search on the Web

 Search via Social Media

 Tips & Ideas


Why Use the Web?
Reason 1
 80% of Americans are using the web to check out a
business before doing visiting their store!

 Your Website is often a “First Impression” of your business.

 Is content current?
 Is it easy to use?
 Is there consistently new content to make me want to come back?


Why Use the Web?
Reason 2
 Over 14 Billion Searches on Search Engines
per month in the U.S. alone.
 Roughly 470 million searches per day
 People use search engines to find products
and retailers!!


Search Trends on the Web
 March 2010 Search
Engine Marketshare
(Source: Hitwise)

 Google: 71%
 Yahoo: 15%
 Bing: 10%
 Ask: 3.5%


Search Trends on the Web

 Based on this clear
lead, we’re going to
focus on Google today!


Search Tips for Google

 Use the narrower “site:” to limit searches to a
particular site.
 Why? Many site’s built-in search tools don’t return
the results you’re looking for (and some sites don’t even
have a search feature).

 If I’m looking for “Polo shirts” for example, I could
try this search: Polo Shirts site:shirtcompany.com


“Site:” search results…



 Use “OR” to broaden the search.
 This can be useful if you’re looking at researching a
topic but you’re not sure which keywords will
return the information you need. It can be
particularly handy in conjunction with the “site:”
operator. For example, you could try this
search: GTD OR “getting things done”
site:webworkerdaily.com


“OR” search results…



 Exclude specific terms with the “–”
 You can narrow your searches using this function.
For example, if you’re looking for information
about American Idol but don’t want anything about
Simon Cowell, you could try searching Google
for: “american idol” -cowell



 Search for specific document types.
 Google can search the web for specific types of
files using the “filetype:” function. If you’re
looking for PowerPoint files about RV Parts, for
example, you could try: Build Green filetype:ppt



 Search within numerical ranges using the “..”
function.
 Say, for example, you want to look for information
about Olympic events that took place in the 1970’s,
you could use this search: Olympics 1970..1980



 Track flight status
 Enter the airline and flight number into the Google search box and get
back the arrival and departure times right inside Google's search results.


 Find similar items with "reminds me of"


Search Tips for Bing
 1. Summary text – Don’t be in hurry to click through
links on results page. Hover on the extreme right on links on
result page and see a pop-up showing summary text of
content on that specific link.

 2. Related Searches - Bing helps you dig more for
current keyword being searched for. Keep an eye on left
sidebar for related search keywords, you might be looking
for something listed there.


Search Tips for Bing
 3. Best Match Feature – Similar to I’m feeling lucky
button on Google Homepage, Bing has best match
feature. Search for google keyword on Bing, it will
show the best match as www.google.com (of
course!).
 4. Advanced options - Click the advanced link and
see lot of options to customize your search results.
You can see search results for specific region,
languages and web URL.


Why it matters…
I. October 14 Blog post by CEO Jeff Weiner

“LinkedIn has 50 million users
worldwide and we’re growing that
figure at roughly one new member per
second. When LinkedIn launched in
2003, it took 477 days — almost a year
and four months — to reach our first
million members. This last million took
only 12 days.”


Why use it?
 IT IS BUSINESS NETWORKING ONLINE, ONE OF THE ONLY SM TOOLS
BUILT TOTALLY FOR BIZ FROM THE START

 Average Age: 41

 Household Income $100k+ 53.5%

 College Grad/Post Grad: 80.1%

 Business Decision Maker: 49%

 24% Have a Portfolio Value of $250k+

 Job Titles: C-Level Executives 7.8%; EVP/SVP 6.5%, Senior
Management 16%; Middle Management 18%

 50% Are Business Decision Makers in Their Companies

1. Your Profile
 Your profile is your marketing brand! Update your Status!
 Write to Attract The Kinds Of People You Want
 Write it for what’s in it for them
 Explain why people would want to talk to you.


Search
 The Searching feature lets you find people.
 You can find people in companies
 You can find people by name
 You can find people in industries
 You can find people in almost any way you want
 Once you find them, you can read the profile
and you know something about them


Groups


Searching


Questions And Answers
 Ask Questions or Answer Questions

 Asking – gets answers and people who will connect up with you

 Answering – gets you a reputation, lets others learn your expertise

 Look for interesting people and questions

Facebook
 Why Facebook matters:
 It has moved into the overall #2 spot of unique visitors per
month for all websites! #1 Google #2 Facebook #3 Yahoo

 Over 111.9 Million U.S. users as of 12/2009 (400m + globally).
If it were a country it would be the 3rd most populated (as of
8/09). U.S. user base doubled in 2009!






Facebook
 Why Facebook matters: (Data from Spring 2009)


Facebook Search


YouTube – Why it matters
 Now the #2 Most Used Search Engine on the Web

 All Videos are indexed by Google!


Twitter - What it is: Personal
micro-blogging Information

Most recent
tweet

Stats

Past tweets

Other Twitter users this
member is following

Twitter Search
www.search.twitter.com

What to do? Twitter.com/DigitalHill
Facebook.com/DigitalHill

 Try 1 thing today!
 Setup your LinkedIn personal and company profiles

•We offer Web & Social Media integration on varying levels from
start-up/customization for you to run, to fully managed social
media services.

•THANKS FOR YOUR TIME.


Search Tips for the Web

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