Facebook promotions and contests can help you build engagement, capture leads, and grow sales via your Facebook Page. These slides from a webinar presentation outline the 5 types of contests and promotion you can run on Facebook such as Photo Contests, Sweepstakes, and News Feed (Timeline) Contests, and more!

1. Webinar: July 27, 2011
Webinar
How to Run a Successful
Photo Contest on Facebook
Video Replay and Slides Available in 8-12 hours
Mike Gingerich
TabSite Co-founder
Facebook.com/TabSite
www.TabSite.com

2. Webinar: July 27, 2011
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Let’s look at…
• Why Run Contests & Promotions
• 5 Types of Facebook Promotions
• How Promotions & Contests add value to
Facebook Marketing
• Best practices for Promoting the Contest
• SECRET NINJA TIP!

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Can Promotions
On Facebook = Sales?
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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The answer: YES!
Research shows that persons who become a fan are more likely to purchase
from that brand.
• Promotions and Contests draw people in to
a page. It’s a reason to come.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Why a Promo? Reason 1:
• ENGAGEMENT
INCREASES!
•Likes,
•Shares
•Comments
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Why a Promo?
Reason 2:
• Capture Leads!
• Email addresses
are GOLD!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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A Facebook Sales Process
On Facebook
Fan
Email Marketing
Lead
Nurture
Customer
Fan: Use Facebook to grow fans with relevant engagement.
Lead: Use promotions to capture email addresses on Facebook
Nurture: Use email nurture campaigns to nurture and build trust
Customer: Use strategic offers to culminate in new sales
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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5 Primary Types of
Facebook Promotions
1. Sweepstakes
2.
3.
4.
5.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Sweepstakes
• Random winner
• Not skill based
• Enables email capture
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

11. Webinar: July 27, 2011
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View examples on Pinterest
Pinterest Board: http://smarturl.it/tabapps
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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5 Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Coupons
3.
4.
5.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Deal / Coupon
• Like to Access
• Enter to Access
• Simple Process
• Can be Lead Capture
• Can work for many
Industries
• Low barrier to entry
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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PROMOTION IDEAS:
B2C:
• Coupon Code
• Printable Deal
B2B:
• eBook
• Webinar
• Video
• Event
Hashtag: # FBcontests
Facebook.com/TabSite
www.TabSite.com

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5 Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Offers
3. Contests
4.
5.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Contests
• Photo, Video
• Essay, Tagline
• More Engagement
• Better Qualifying
Of Entrants
• Fan or Judge Vote
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Contests
• Skill based, not random
• Voting determines winner
• Traffic from entrants
• Traffic comes from voters
• Inspires engagement
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• Use a Like Gate
• Vote 1x per day
bit.ly/FBphotocase
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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5 Types of
Facebook Promotions
1.
2.
3.
4.
5.
Sweepstakes
Deals and Offers
Contests
Multi-Network Promotions
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Where is your Audience?
-Instagram?
-Pinterest?
-Twitter?

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Multi-Network

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Multi-Network

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5 Primary Types of
Facebook Promotions
1.
2.
3.
4.
5.
Sweepstakes
Deals and Offers
Contests
Multi-Network Promotions
Timeline Contests
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Timeline Contests
Engage in the News Feed!
• Get visitors to enter by
- Liking
- Commenting
- Commenting with a
Photo.
www.TimelineContest.com
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Timeline Contests
Easy to run.
No Budget needed.
Types:
1. Like to Win
2. Comment to Enter
3. Trivia
4. Like & Comment
5. Comment with Photo
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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Twitter Hashtag: #TabSite
smarturl.it/CompareContests
Facebook.com/TabSite
www.TabSite.com

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Best Practices
For
PROMOTING

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Understand:
• Your Audience
• Their Pain, Passion, Needs
• BE HELPFUL

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DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB
Via posts!
This is how
you “get traction”!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

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STRONGLY CONSIDER
A TARGETED FB AD!
• Reach EXACTLY your Audience
• Create a Custom Audience
• Use the Lookalike Audience
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

31. Webinar: July 27, 2011
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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL

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Schedule Posts for Prime Times!

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POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”

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POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts

35. Webinar: July 27, 2011
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NINJA TIP!
1. Run a Timeline Contest
2. Export the Post Likes and/or Comments
3. Create a Custom Audience in Facebook Ad
Manager
4. Target that Audience with a Special Offer!
Full Details: http://smarturl.it/ninjatip

36. Webinar: July 27, 2011
FREE EBOOK ON TIMELINE CONTESTS:
Get it at: http://smarturl.it/timelinecontest
www.Facebook.com/TabSite
www.TabSite.com
Thanks for
joining today!