Facebook marketing for Small Business
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Facebook Marketing Slides from a live presentation by Mike Gingerich, co-founder of TabSite.
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Facebook marketing for Small Business
- 1. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Mike Gingerich TabSite Co-founder How to Run a Successful Photo Contest on Facebook
- 2. About Mike: • 10+ years in Internet Marketing • Co-founder in 2010 of Facebook App TabSite • SocialMediaExaminer.com blog contributor • Host of Webinars on Facebook Marketing • Sunday ‘Tech Talk’ Columnist for Goshen News Webinar: July 27, 2011Webinar Webinar
- 3. About TabSite: • Launched by Digital Hill in 2010 • 80,000+ Global Users in 150+ countries • Contests Apps • Deal and Coupon Apps & more • Geared to help GROW fans / CAPTURE leads • Facebook.com/tabsite and www.TabSite.com Webinar: July 27, 2011Webinar Webinar
- 4. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar Old Marketing Lincoln Park Zoo Chicago, IL
- 5. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar Old Marketing Close but not “with” the animals
- 6. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar Old Marketing Closer but still not “with” the animals
- 7. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar The New Marketing! This is WITH the animals!
- 8. • Users spend OVER 7 hrs per month. 2x > #2 • 71% access Facebook via Mobile device • 77% of b2c companies acquired a customer through Facebook, as have 41% of all b2b companies. (2012) Webinar: July 27, 2011Webinar Webinar
- 9. Facebook with users: Businesses can: •Increase Exposure / Reach • Increase Traffic to website • Increase Email Marketing List • Increase Leads and Lead Nurturing Webinar: July 27, 2011Webinar Webinar
- 10. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”
- 11. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Competition to be seen.. is FIERCE! You’re competing with your friend’s baby pics, news, sports, funny photos, videos….
- 12. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar To market on Facebook is to swim with the fish that are there! It is a social network!
- 13. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar 3 KEYS FOR Facebook Success 1. TIMING. 2. POST TYPE 3. POST STYLE
- 14. Webinar: July 27, 2011Webinar Webinar TIMING: When to Post … 1. Links posted from 1pm to 4pm result in the highest clicks Source Bitly, May 2012 2. However, another study….. Outside 9 to 5 had best results 3. Know your Audience. Use Insights
- 15. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar POST TYPE: • IMAGES & VIDEOS Score • INSPIRATION Scores • HELP Scores
- 16. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar POST TYPE:
- 17. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar POST STYLE • Tips • How To’s • Opportunities to Win Companies on Facebook need to be social, be like the people
- 18. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar HELP Scores • General Rule for Brands 80% useful, 20% promotional Add Value. Be a Resource. Companies on Facebook need to be social, be like the people
- 19. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar HELP Scores Being too “salesy” will kill loyalty.
- 20. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar For the 20% promotional, Apps can • Build Engagement, • Grow Fan Base, • Increase Leads & • Get more Traffic in the door
- 21. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar 4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network Learn more: bit.ly/4fbpromos
- 22. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why a Contest? • Engagement INCREASES! •Likes, •Shares •Comments
- 23. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Can a Contest = Sales? • Promotions and Game tools draw people in to a page. It’s a reason to come. The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.
- 24. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase
- 25. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar The Summary • Keys are…Old Marketing = Outside New Marketing = WITH!
- 26. Facebook Benefits: • Increase Exposure / Reach • Increase Traffic to website • Increase Email Marketing List • Increase Leads and Lead Nurturing Webinar: July 27, 2011Webinar Webinar Swimming with Facebook users (potential customers)!
- 27. Webinar: July 27, 2011 Thanks for joining today! www.Facebook.com/TabSite SLIDES: bit.ly/ChamberLadies
Notas do Editor
- “Boost Your Facebook Marketing” with social apps from www.TabSite.comApps for contests, deals, drawings, and more.
- Primary source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.insidefacebook.com/2013/07/24/facebook-posts-best-fiscal-quarter-now-has-819m-mobile-mau/http://newsroom.fb.com/Key-Factshttp://blog.hubspot.com/blog/tabid/6307/bid/23778/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx (41% stat 2011)http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the-State-of-Inbound-Marketing-in-2012.aspx (77% of b2c stat)http://webbiquity.com/wp-content/uploads/2013/07/brandpoint-content-marketing-792.png
- Majority of user time is spent in the news feed!
- Majority of user time is spent in the news feed!
- No magic pill for when to post. It depends on when your audience is mostly likely to be on Facebook and most likely to engage.
- Majority of user time is spent in the news feed!
- Photos on Facebook average 53% more Likes than the average postsPhoto posts averaged 104% more comments than the average postsPhotos received 84% more link clicks than text and link postssources: HubSpot, AllFacebook, Visual.ly
- It’s tough to be amazing all the time but being helpful is an opportunity.
- It’s tough to be amazing all the time but being helpful is an opportunity.
- It’s tough to be amazing all the time but being helpful is an opportunity.
- It’s tough to be amazing all the time but being helpful is an opportunity.
- People engage with promotions by Liking, Sharing, and commenting. This is engagement. It offers your page a connecting point with your community.
- Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.