Presentation given at DFW Social Media Marketing Meetup 5/18/09 by Mike D. Merrill, Chief Bacon Maker and Marketing Strategist at Bacon Marketing. We Put the Sizzle into your Marketing Strategy.
4. The New New Reality
“It’s Not What You Know
Or Who you Know
Or Who Knows You
But Who Feels Like they know you”
‐ Carrie Wilkerson
The Barefoot Exec
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7. What is Personal Branding – A Process
Long Dan Schawbel Wiki Definition:
“Personal Branding describes the process by which
individuals and entrepreneurs differentiate themselves
and stand out from a crowd by identifying and
articulating their unique value proposition, whether
professional or personal, and then leverage it across
platforms with a consistent message and image to
achieve a specific goal. In this way, individuals can
enhance their recognition as experts in their field,
establish reputation and credibility, advance their
careers, and build self‐confidence.”
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10. Your Brand Tenets – Be Authentic
1. Give to Receive: I give first with no expectation of
return.
2. Provide Value: I share value first.
3. Instill Trust: I honor my commitments and
manage expectations.
4. Be Positive: I have sincere gratitude for what I have
so that I can start each day with hope.
5. Strive for Excellence: I do everything in my power
to deliver my best work.
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15. 2. Create Profiles and Engage
PROFILE
1. Engage and start conversations. Offer help and answer questions
2. Publish useful content such as articles, etc that your target market
would value
3. Become a student of each platform
4. Add all of your existing friends and contacts to start
5. Join groups
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16. 3. Start Writing – Drive Google
LinkedIn Questions and Answers
Yahoo Answers
Comment on Blogs
Facebook Notes
Amazon Reviews
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21. 7. Update Your Status Regularly
• Update your status with unique ways that will induce interaction.
• Promote your blog, let folks know you started a new job or you are
traveling, ask questions.
• Try to do something every day so your name shows up in folks home
page.
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22. 8. Post Video
Video is the easiest way to convey authenticity
Research shows that average person will complete a
video vs. read a blog or eNewsletter
Click through rate for videos in blogs, newsletters is
2‐3 times higher
Create profile on YouTube
FlipVideo revolutionized ease of uploading to
YouTube
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23. 9. Speak
Define your signature speech
Start speaking for free to service groups,
meetups, etc.
Facilitate a group at church
Join Toastmasters
National Speakers Association
Certified Speaking Professional
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27. Final Thoughts
Own your own brand
Perfection is the enemy of the good
The smallest action is far greater than the best
intention
Slides will be posted on slideshare.com
Subscribe to my blog via email and I will send
you the link when posted
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29. Let’s Connect and Follow Each Other
@mikedmerrill
http://www.linkedin.com/in/mikemerrill
http://profile.to/mikemerrill
mike@mikemerrill.com
http://www.mikemerrill.com
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