1. email: michaelcrabb@computing.dundee.ac.uk
twitter: @mike_crabb
Aiding Data
Michael Crabb
Vicki L. Hanson
Gathering
in web usability studies
Andy Cobley
Friday, 26 October 12
2. The
“There’s science afoot
back home”
Hypothesis
This
talk
The
“I drank too much
research last night”
Paradox
Friday, 26 October 12
3. email: michaelcrabb@computing.dundee.ac.uk
twitter: @mike_crabb
Aiding Data
Michael Crabb
Vicki L. Hanson
Gathering
in web usability studies
Andy Cobley
Friday, 26 October 12
4. Find a Destination
Book Flights
Check Weather
Local Attractions
Buy a Camera
Friday, 26 October 12
5. 18 Hours
80 Hours
(approx)
Friday, 26 October 12
6. Don’t use
video analysis
to generate
quantitative data
or at least get a machine to help you with
most of the hard work
Friday, 26 October 12
8. what
already exists?
Remote testing of
websites $35 Per Test
Remote testing of
websites $39 Per Month
Modelled eye-
tracking data $2.50 Per Screenshot
Usability Tools $1990 Per Year
User feedback
analysis $49 Per Month
Local and remote
usability testing $49 Per Month
Friday, 26 October 12
9. Stop trying to be an
academic
and sell
$software$
high priced
instead
Friday, 26 October 12
10. Stop trying to be an
academic Make a tool to
and sell carry out usability
studies and release
$software$
high priced it open source for
the community
instead
Friday, 26 October 12
11. one Gather
two Focus
three Prepare
Friday, 26 October 12