Here is my presentation from SMX Social Media Marketing (2014). With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.
21. Why Open Graph?
• CTR
• Likes
• Screen Real Estate
• Semantic Integration
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22. Don’t leave your brand reputation
up to people you don’t know.
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23. Thank you!
Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen
Download: bit.ly/awesome-graph
@mike_arnesen
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