Harley d newmediastrategy

New Media Marketing Strategy Michael Meurer

Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],The best way to reach the targeted audience would be through television or print (easiest to show product for certain age group) Although internet and social media is a growing way to reach possible younger consumers

Competition ,[object Object],[object Object],[object Object],[object Object],15,993 followers 47,390 likes 5,855 followers 32,317 likes 7,326 followers 325,230 likes 5,920 subscribers 192,899 likes 3,865 subscribers Harley-Davidson 47,052 followers 2,876,832 likes 13,682 subscribers Vs.

Practice throughout the industry ,[object Object],[object Object]

Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object]

Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Plan ,[object Object],[object Object],[object Object]

How to drive traffic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search volume of business ,[object Object],[object Object],[object Object],[object Object]

Harley d newmediastrategy

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Harley d newmediastrategy