Even though you may have a good product or may be providing excellent service, you may lose out to competition if you are not using these 5 methods of persuasion in advertising.
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5 Methods Of Persuasion In Advertising
1. 5 Methods Of Persuasion In
Advertising
Michael Lee
http://www.20daypersuasion.com/secrets.htm
2. Today, we live in a commercial-filled
society. That's why the attempt to sell
one’s products and services is
becoming more difficult because there
is competition everywhere.
3. Even though you may have a good
product or may be providing excellent
service, you may lose out to
competition if you are not using
advertising to your advantage. In order
to make the best use of your
promotions, it is necessary to know
about the effective methods of
persuasion in advertising.
4. Here are a few tips that you can use
when you are planning to market your
products.
6. One of the most commonly used
methods of persuasion in advertising is
the use of humor. Tickling the funny
bone of your target audience can be
very powerful.
7. When you make a funny ad, potential
customers may want to watch or hear
the commercial time and
again, because it makes them laugh.
When they go to make a purchase, your
brand will be on top of their
mind, because of the positive feelings
that are associated with the commercial
of your brand.
8. The other advantage of the use of
humour is that you can actually get
away with disclosing limited
information about your product.
10. Evoking positive emotions is often the
chief aim of most advertisements. A
commercial that tugs at the heart and
brings out a feeling of joy, warmth or
even sadness can leave a lasting
impression on the mind of the
consumer.
12. Another technique used quite commonly
by advertisers is the use of a celebrity.
When you get a celebrity to endorse
your product, consumers tend to
transfer their feelings for the celebrity
onto your brand.
13. If a consumer admires or respects the
celebrity who is endorsing your
brand, it is quite likely they will turn
faithful towards your brand.
15. Using this method of persuasion in
advertising, you get consumers to
believe that they should buy or use a
particular product or a brand, because
all the other folks are using it and they
should do the same in order to fit in.
16. Humans are social animals and always
have an inherent need to be a part of a
larger group of society. So get your
prospects to believe that people around
them are using your product and are
satisfied with it.
18. In this form of promotion, a product in
the same category or peer group is
highlighted (although indirectly) and
consumers are led to believe that the
product being compared is actually
inferior than the one that is being
promoted.
19. This technique, however, can sometimes
get detrimental and can evolve into a
turf war between two rival groups. So
proceed at your own risk.
20. Overall, advertising these days is a
necessary tool for promotion. In
whatever methods of persuasion you
use in advertising, it is important to get
your message across for your product
or service to sell. You need to decide
which method works best for you!
21. Presentation By:
Michael Lee
Persuasion Expert and Author
http://www.20daypersuasion.com/secrets.htm
