SlideShare uma empresa Scribd logo
1 de 21
Marketing in a Bad Economy Daniel G. Stock CEO - Founder Corporate Rain Makers, llc
Marketing is... ANYTHING that enhances your product or services’ position in the marketplace to facilitate a sale AND Cements your  brand  to a position of customer confidence
Who here markets? Every  business markets!  Every  business advertises!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing is...
"You're being lied to... ... A LOT!"
Are you getting you were told Marketing. the results you would get?
Marketing is... About Results…PERIOD! ,[object Object]
The Professional Approach: Competitive Analysis S.W.O.T. Four “P’s Unique Selling Proposition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S.W.O.T.
The Four “P’s” of Marketing ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Features vs. Benefits
It’s About Control... ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],So, Which Media Is Right For You?
What Does It All Mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bottom Line? ,[object Object],[object Object],[object Object],[object Object]
The Power Marketing on a Budget Guide will: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Power Marketing on a Budget Guide: ,[object Object],[object Object],[object Object],[object Object]
The Power Marketing on a Budget Guide: Diamond Star Members and Friends - $99 Fully Guaranteed
The Power Marketing on a Budget Guide: www.CorporateRainMakers/PowerMarketing/DiamondStar.htm [email_address] (702) 785-7860

Mais conteúdo relacionado

Mais procurados

Reputation sample
Reputation sampleReputation sample
Reputation sample
Jeff Smith
 
Marketing for Manufacturers (with the Manufacturing Alliance)
Marketing for Manufacturers (with the Manufacturing Alliance) Marketing for Manufacturers (with the Manufacturing Alliance)
Marketing for Manufacturers (with the Manufacturing Alliance)
Dave Pannell MCIM
 
Unleashing the Power of Retargeting
Unleashing the Power of RetargetingUnleashing the Power of Retargeting
Unleashing the Power of Retargeting
Joanna Lord
 

Mais procurados (20)

Reputation sample
Reputation sampleReputation sample
Reputation sample
 
Marketing for Manufacturers (with the Manufacturing Alliance)
Marketing for Manufacturers (with the Manufacturing Alliance) Marketing for Manufacturers (with the Manufacturing Alliance)
Marketing for Manufacturers (with the Manufacturing Alliance)
 
Seventy percent
Seventy percentSeventy percent
Seventy percent
 
Nmdl final prezoa.rapanos
Nmdl final prezoa.rapanosNmdl final prezoa.rapanos
Nmdl final prezoa.rapanos
 
How to Tell Memorable Customer Stories That Spark the Imagination
How to Tell Memorable Customer Stories That Spark the ImaginationHow to Tell Memorable Customer Stories That Spark the Imagination
How to Tell Memorable Customer Stories That Spark the Imagination
 
IOD / CIM - Mark Mason
IOD / CIM - Mark MasonIOD / CIM - Mark Mason
IOD / CIM - Mark Mason
 
Go-to-market strategy for tech startups
Go-to-market strategy for tech startupsGo-to-market strategy for tech startups
Go-to-market strategy for tech startups
 
Customer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right ChannelsCustomer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right Channels
 
Lou Weiss' Presentation at Mumbrella's B2B Marketing Summit
Lou Weiss' Presentation at Mumbrella's B2B Marketing SummitLou Weiss' Presentation at Mumbrella's B2B Marketing Summit
Lou Weiss' Presentation at Mumbrella's B2B Marketing Summit
 
SaaStock 2019 - aaron ross
SaaStock 2019 - aaron rossSaaStock 2019 - aaron ross
SaaStock 2019 - aaron ross
 
David Halter's Presentation at Mumbrella's B2B Marketing Summit
David Halter's Presentation at Mumbrella's B2B Marketing SummitDavid Halter's Presentation at Mumbrella's B2B Marketing Summit
David Halter's Presentation at Mumbrella's B2B Marketing Summit
 
Unleashing the Power of Retargeting
Unleashing the Power of RetargetingUnleashing the Power of Retargeting
Unleashing the Power of Retargeting
 
How to Successfully Hire a Marketing Consultant or Agency
How to Successfully Hire a Marketing Consultant or AgencyHow to Successfully Hire a Marketing Consultant or Agency
How to Successfully Hire a Marketing Consultant or Agency
 
Loren McDonald's Presentation at Mumbrella's B2B Marketing Summit
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitLoren McDonald's Presentation at Mumbrella's B2B Marketing Summit
Loren McDonald's Presentation at Mumbrella's B2B Marketing Summit
 
FSU Dean\'s Speaker Series
FSU Dean\'s Speaker SeriesFSU Dean\'s Speaker Series
FSU Dean\'s Speaker Series
 
8 Economic Advantages To Branding Your B2B Company
8 Economic Advantages To Branding Your B2B Company8 Economic Advantages To Branding Your B2B Company
8 Economic Advantages To Branding Your B2B Company
 
Inbound vs Outbound Marketing and Marketing Budgets
Inbound vs Outbound Marketing and Marketing BudgetsInbound vs Outbound Marketing and Marketing Budgets
Inbound vs Outbound Marketing and Marketing Budgets
 
Prime Time Lead Nurturing for Sales
Prime Time Lead Nurturing for SalesPrime Time Lead Nurturing for Sales
Prime Time Lead Nurturing for Sales
 
Shared Mail
Shared MailShared Mail
Shared Mail
 
What is growth marketing?
What is growth marketing?What is growth marketing?
What is growth marketing?
 

Destaque (8)

Elevator Speech
Elevator SpeechElevator Speech
Elevator Speech
 
UXPA Premortem Workshop (Nov 7, 2016)
UXPA Premortem Workshop (Nov 7, 2016)UXPA Premortem Workshop (Nov 7, 2016)
UXPA Premortem Workshop (Nov 7, 2016)
 
Global Elevator and Escalator Market
Global Elevator and Escalator MarketGlobal Elevator and Escalator Market
Global Elevator and Escalator Market
 
D10 Project Management
D10 Project ManagementD10 Project Management
D10 Project Management
 
D07 Project Charter
D07 Project CharterD07 Project Charter
D07 Project Charter
 
Elevator
Elevator Elevator
Elevator
 
Elevators and escalators
Elevators and escalatorsElevators and escalators
Elevators and escalators
 
Elevators & Escalators
Elevators & EscalatorsElevators & Escalators
Elevators & Escalators
 

Semelhante a Marketing In A Bad Economy

Mkt 16
Mkt 16Mkt 16
Mkt 16
audrey
 
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
Emma Mirrington
 
Using the Marketing Measuring Tape
Using the Marketing Measuring TapeUsing the Marketing Measuring Tape
Using the Marketing Measuring Tape
Werkshop Marketing
 

Semelhante a Marketing In A Bad Economy (20)

Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for Managers
 
The Fastest 2 Hours In Marketing
The Fastest 2 Hours In MarketingThe Fastest 2 Hours In Marketing
The Fastest 2 Hours In Marketing
 
Selling Good Works -- Fundamentals of Marketing a Non-Profit Organization
Selling Good Works -- Fundamentals of Marketing a Non-Profit OrganizationSelling Good Works -- Fundamentals of Marketing a Non-Profit Organization
Selling Good Works -- Fundamentals of Marketing a Non-Profit Organization
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small Business
 
Presentation Sales Vs Marketing Edit Emm
Presentation Sales Vs  Marketing Edit EmmPresentation Sales Vs  Marketing Edit Emm
Presentation Sales Vs Marketing Edit Emm
 
Aanc mark101 040512
Aanc mark101 040512Aanc mark101 040512
Aanc mark101 040512
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Ppt
 
Five Reasons Why Businesses Fail
Five Reasons Why Businesses FailFive Reasons Why Businesses Fail
Five Reasons Why Businesses Fail
 
Business Plan design for beginner .pptx
Business Plan design for beginner  .pptxBusiness Plan design for beginner  .pptx
Business Plan design for beginner .pptx
 
Business Plan Templates
Business Plan TemplatesBusiness Plan Templates
Business Plan Templates
 
Mkt 16
Mkt 16Mkt 16
Mkt 16
 
Marketing for Startups
Marketing for StartupsMarketing for Startups
Marketing for Startups
 
Chesterville sept 2018
Chesterville sept 2018Chesterville sept 2018
Chesterville sept 2018
 
London, Ink Presents Inside Out Branding for Credit Unions
London, Ink Presents Inside Out Branding for Credit UnionsLondon, Ink Presents Inside Out Branding for Credit Unions
London, Ink Presents Inside Out Branding for Credit Unions
 
How to market your product or service?
How to market your product or service?How to market your product or service?
How to market your product or service?
 
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
 
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...#FIRMday 15th nov 2013 tom chesterton, tonic agency   how being useful will m...
#FIRMday 15th nov 2013 tom chesterton, tonic agency how being useful will m...
 
Using the Marketing Measuring Tape
Using the Marketing Measuring TapeUsing the Marketing Measuring Tape
Using the Marketing Measuring Tape
 
Business Plan Presentation
Business Plan PresentationBusiness Plan Presentation
Business Plan Presentation
 

Último

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Último (20)

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 

Marketing In A Bad Economy

  • 1. Marketing in a Bad Economy Daniel G. Stock CEO - Founder Corporate Rain Makers, llc
  • 2. Marketing is... ANYTHING that enhances your product or services’ position in the marketplace to facilitate a sale AND Cements your brand to a position of customer confidence
  • 3. Who here markets? Every business markets! Every business advertises!
  • 4.
  • 5. "You're being lied to... ... A LOT!"
  • 6. Are you getting you were told Marketing. the results you would get?
  • 7.
  • 8. The Professional Approach: Competitive Analysis S.W.O.T. Four “P’s Unique Selling Proposition
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. The Power Marketing on a Budget Guide: Diamond Star Members and Friends - $99 Fully Guaranteed
  • 21. The Power Marketing on a Budget Guide: www.CorporateRainMakers/PowerMarketing/DiamondStar.htm [email_address] (702) 785-7860