This is why we think businesses in Bali should be digitally activated.

1. HI!
we are...
these are our little thoughts about...
Growing & Expanding your BUSINESS
go visit for more info...

2. GOOD NEWS!
Drum roll please…

3. Your business is YOUnique
Unique characteristic based on target market:
Mostly international tourists
Domestic tourists
Let’s not forget.. The local market!

4. 2012 GROWTH INDUSTRY TREND
PROJECTION (Tourism Multiple Effect)
(by Bank Indonesia)

5. But there’s always the downside...
Theseunique conditions have resulted in
unique needs for businessesin Bali

6. What’s happening?
Increasing competition pushed businesses to attract
walk-in guests and customers

7. Results…
CHALLENGES:
SPREADING
AWARENESS
WHY? Because most of the target markets do not reside in this island!

8. What they’ve done so far…
creating tons of marketing campaigns & tactics to attract customers
Sounds like your BUSINESS?
Sounds like YOU?

9. Your business is YOU
Your business is UNIQUE
Just because of that,
here’s a tip...

10. GROWING YOUR BUSINESS
To grow something, simply start by spread the seeds
SPREADING
AWARENESS

11. WHY DIGITAL MEDIA?
UNIQUENESS MARKET
Start spreading awareness even before they come to
Bali
What you should have…
A representative who doesn’t sleep
(consumers can access your information anytime anywhere)
Customer relation management (CRM)
(who can reach your customer wherever they are)

12. The SEEDS! Your Digital Properties
Website
Web design – User experience & Interface design
• We’ll find the sweet spot between the users should experience and your
business goals
• We’ll design a website that is easy to navigate, attractive and informative
at the same time
Web development
• Working with qualified programmers, we will ensure that the website can
be accessed and viewed as its supposed to be
• We will make sure that your website will be launched on time – on budget
Social Media
• Facebook page
• Twitter
• Foursquare
• Google +
• Blogs
… lots of social media are created as you read this. We will pick which ones are
best for your business.

13. The WATER! Content Management
Content Management System (CMS)
We provide easy content management system (CMS), the option is
yours whether to post on-line content yourself or let us help you to do it
regularly for you.
Blog
We provide blogging service, let us write for you and post it regularly,
giving useful information to your customers which leads to raised
awareness

14. The WATER! Social Media Management
Social Media Branding
Let’s use those spaces for your brand and do it beautifully. Loud or subtle
branding, we’ll discuss it depends on the effect you want to achieve
Social Media Monitoring & Tracking
Promote, announce, and let the world know information about your business.
Special deals? This is the right way to communicate them!
Activity & performance report will be sent regularly.
Social Media Buzzer
Let’s go viral! Why not let (popular) social media users, bloggers (who writes
article related to your industry) or even celebrities to promote your business via
their private accounts?
Social Media Campaign
No you don’t need to do them all! Lets sit down together, discuss, and brainstorm
on how we can do effective campaigns tailor-made for your business

15. The FERTILIZER Online Advertisement
On-line advertisement will ignite the fire when done in proper time and
targeted to the right people, via the right media:
• Facebook ads
• Search Engine Marketing (Google)
• Search Engine Optimization (Google)
The GROWTH BOOSTER Application
Creative applications to boost awareness: sometimes your customer
needs everything that comes in handy, or simply have some fun
• Facebook application
• Mobile application

16. The GROWTH BOOSTER Application
Creative applications to boost awareness: sometimes your customer
needs everything that comes in handy, or simply have some fun
• Facebook application
• Mobile application

17. HOW DIGITAL MEDIA WORKS?
start planting your seeds…
Planting the seed Watering the sprout Fertilize the sprout Tend the plant Boost your growth Wait for your fruits It’s harvesting season
(Build digital properties) (Start digital campaign) (Adding online ads’) (Manage you digital (Mobile Presence) (Don’t STOP just yet!) (Maintain your digital
properties) presence)
The first step of Manage your Advertise in the Let the users more We believe in
property’s content right media at the Effectively aware of you in a organic growth Awareness is ready
your presence in
to create right time to boost integrate your capturing way instead of to pick and used
digital media digital resources while maintaining it
engagement from awareness overnight success
users to keep harvesting

18. CASE STUDY
Started with a small outlet in Radio Dalam – Jakarta,
Holycow Steak founded in March 2010 by presenter Lucy
Wiryono (@lucywiryono) and her husband Afit (@aafit) has
now expanded into 3 outlets, 1 of them located in
Singapore’s prime location – Orchard road.
HolycowSteak is often mentioned as the best success story
of how small business utilizes social media to grow.
@holycowsteak Twitter account now has more than 28,000
followers, outnumbering Kentucky Friend Chicken’s Twitter
account follower (27,000 followers) with more than 350
outlets all across Indonesia.

19. CASE STUDY
Since the beginning, Holycow Steak focused on using Twitter as their main
platform to attract, communicate, and maintain relationship with their
patrons.
WHAT THEY DID RIGHT:
• Regular & personal status updates & comments
• Integrated on-line & on-site marketing campaigns
• example: discount for every mention in user’s personal Twitter/Facebook account.
• Communications performed in a fun & engaging way using unique jargons:
• “Carnivores” referring to their costumers
• “TKP” referring to their restaurant
• “Merapat” used as a call to action to come (to the outlets)
• The use of “(wag)You” word… and many more.

20. CASE STUDY
According to Postling.com, small businesses use Twitter
& Facebook the most to engage with their customers
where most of users engagement are found in both
platforms with Twitter as the leader.
Holycow Steak has only been using 1 of these platforms.
Imagine how the impact will multiply if they engaged
to their costumers in more than 1 platforms. Now
imagine your business…

21. CASE STUDY
Although statistically,
engagement is the highest
found in Twitter, small
businesses still hesitant to use
this platform. Facebook
page contains treasure of
resources which can be
used to engage customers,
only when done in the right
composition. We will help
you formulate the best and
most suitable social media
platform and strategy for
you, to make the campaign
effective & fruitful.

22. WHO WE ARE?
MIKE (Michael Liem)
After living in Singapore for four years, Mike joined Thames Business College and studied in Business IT major. Mike
started the career in digital industry at Digital Barkent Solution (now Definite Studio) in 2004 as a web consultant. He
managed a couple of important clients such as Ministry of Health. He then moved to Batam at 2007 where he started
doing Business Development Consulting and founded a couple of business (Grand Service Station & eGORO). In 2011,
he is back to the digital industry and joined Definite Studio – Jakarta where he continues building a list of satisfied
clients in business development. He is now based in Jakarta & Bali to expand the network of clients in digital activation
& business development consulting.
NIKKI (Niken Widia)
During her last year of uni, Nikki took a part-time job as an English teacher. From that job, she explored her English
writing, and her copywriting skill. Nikki started her career in marketing communication at a small advertising agency in
South Jakarta as an intern copywriter. She then joined Centric Communication in 2008, a local advertising agency as
copywriter serving clients such as Johnson&Johnson’s, Sinemart, Michelin, and many more. Her creative skill brought
her to McCann Worldgroup in 2009, where she joined a creative team creating advertisements for Coca-Cola, Frestea,
Powerade, Nescafe, and many more. After decided to make leap in her education by studying Marketing
Communication for her master degree at London School of Public Relations in Jakarta, she joined Definite Studio
Jakarta in 2011 and focused on Digital Marketing as an Account Manager and Social Media Specialist. Her adventure
soul and love for life brought her to Bali, where she works as a digital activation consultant with several small to
medium business as her clients.