Definition of the weight of each objective in the Strategy Map, based on the strength of the cause-effect relationship between the BSC objectives.

1. Strategy Map Weighting (1)
Rating the cause-effect relationships
between the Strategy Map Objectives
50% 50%
F1 Increase
FINANCIAL
Company Value
F2 Safely Achieve 20% F3 Safely Increase
Revenue Growth Profitability
20%
20%
50% 30% 50% 10%
CUSTOMERS
C3 Improve Commercial
C1 Increase Value Risk Management
for Customer
C2 Improve Customer C4 Achieve Full
100%
45% 55% Relationship Regulatory Compliance
© 2011 – Balanced Scorecard Romania
100% 100%
INTERNAL
I3 Increase
I1 Reduce R&D
Productivity & Quality
Cycle Time I2 Achieve Excellence
I4 Improve Operational
in Customer-Focus
50% 50% 70% 30% Risk Management
100% 100%
ENABLERS
(L&D)
E2 Improve IT
E1 Attract & Retain Functions & Availability E3 Achieve Performance
the Required Skill-Set vs. Risk Balance
70% Strength of cause-effect relationship between two objectives

2. Strategy Map Weighting (2) 100%
Determining the weight of each
Strategy Map Objective
45% + 5% + 45%
50% 50%
F1 Increase
FINANCIAL
20% + 12% + 5% + 8% Company Value 8% + 8% + 5% + 20% + 4%
F2 Safely Achieve 20% F3 Safely Increase
16%
Revenue Growth Profitability
20%
20%
50% 30% 20% 50% 10%
4% + 12%
6% + 7% + 7%
CUSTOMERS
10% + 10% C3 Improve Commercial
C1 Increase Value Risk Management
for Customer
C2 Improve Customer C4 Achieve Full
100%
45% 55% Relationship Regulatory Compliance
17%
© 2011 – Balanced Scorecard Romania
100% 100%
2% + 2% + 2%
10% + 7%
INTERNAL
I3 Increase
I1 Reduce R&D
Productivity & Quality
Cycle Time I2 Achieve Excellence
I4 Improve Operational
in Customer-Focus
50% 50% 70% 30% Risk Management
9% 100% 100%
ENABLERS
9%
(L&D)
E2 Improve IT
E1 Attract & Retain Functions & Availability E3 Achieve Performance
the Required Skill-Set vs. Risk Balance
4% Weight retained by the objective
2% Weight distributed along the cause-effect relationship, according to its strength
9% Weight cumulated from two or more objectives, along the cause-effect relationships