Bridge to Series A is a distribution platform for emerging wellness brands in Latin America. They started by helping specialty stores in Colombia create their first health food sections, growing sales 500%. Now serving over 1,000 stores, they aim to become essential to emerging brands and specialty stores across Latin America by providing B2B and B2C distribution, achieving profitable unit economics. Their goal is to capture 35% of the over $31 billion specialty store market in major Latin American cities.

1. Bridge to Series A
Deck 2020
HOME SCREEN
WELLNESS
WELLNESS
WELLNESS
APP FOR

2. Bridge to Series A Deck 2020
Distributors:
failed to invest in technology, improve
operations and leverage on new categories to
create competitive advantages.
Emerging brands:
lacking retail know-how, store distribution and
capital to scale.
Store buyers:
no infrastructure, logistics or economies of
scale benefits.
We dreamed of building our own Whole Foods, but
the distribution infrastructure for emerging brands
in Latin America didn’t exist!
#2

3. with same user base
Retailers
10X growth
TAM: 5.000 stores
Pharmacies
Currently serving:
700 stores
Acting as Distributors, we pushed Chain Stores in
Colombia to create their first ever health food
section, yielding 500% growth!
Bridge to Series A Deck 2020
L
TV $75.
151
CAC $1.317
Ratio: 59
#3

4. TAM:
30.000 stores
CAC: $442
L
TV: $3.358
RATIO: 8
CHURN RATE: 15%
Currently serving:
300 stores
Store personalization
features based on the
user’s purchasing history
and demographic data
Product
recommendations
increase items per order
Integration of new
verticals with high
average spend also
drives AOV
Then we put in place a strategy to reach the
specialty stores untapped market through our B2B
marketplace
Bridge to Series A Deck 2020 #4

5. High order frequency verticals
that keep users coming back.
A network of stores acting as
micro-fulfillment centers to fulfill
orders faster and cheaper for
consumers.
Last mile micro-mobility network
of bikes that deliver orders in less
than 1 hour for $1 dollar.
Now that we’ve created a distribution
infrastructure for emerging brands, we will
help specialty stores to earn more money
1
2
3
#9
Bridge to Series A Deck 2020

6. 2020 2020 2021 2021
Where we
are today
Gross
profit
Next to come
Retail Chain Stores /
Food & Beverage
Gross Margin 20%
Mom & Pop Stores /
Food & Beverage
and Baby Care
Gross Margin 25%
Launched Private
Labels / Food &
Beverage /
Gross Margin 30%
to 50%
New Categories /
Fruits & Vegetables,
Cannabis, Natural
Medicine, Fitness,
Home & Personal
Care, Natural
Beauty, Vitamins &
Supplements, Pets
Gross Margin 25%
Adding restaurants
as a vertical
Revenue 10% to 15%
Food distribution to
hotels, restaurants
and facilities
Gross Margin 30%
On-demand delivery
mobile app
Revenue 10% to 15%
Digital Services / Ad
space, Sampling,
Credit, Actionable
Insights, POS for
Stores, WMS for
Brands
Revenue 2% to 10%
The game plan is to become essential for
emerging brands & specialty stores
Bridge to Series A Deck 2020 #11

7. With profitable unit economics in B2B & B2C
Cost to serve
Gross profit
COGS
Average Order Value
USD
Unit economics
B2B B2C
Net Margin $ 55
$ (36)
$91 25%
$ (273) $19
Bridge to Series A Deck 2020
$364 $23
-10%
15%
17%
4%
22%
$5
$1
$4
#12

8. Bridge to Series A 2020
We will be targeting a USD $31.6B market in LATAM,
still an unexplored opportunity by tech companies
Targeting 35% of all specialty stores
located in the major cities of Latin
America
Food and beverage
Clean label market share
Superfüds TAM
USD 11.2
billion
USD 32
billion
USD 80
billion
#13

9. Bridge to Series A 2020
Our mission is to become the leading platform
for wellness in the region
Finance
Verónica Molina
Victor Ramirez
Product
Tatiana Lizarralde
Growth
Carolina Rodriguez
CRM
Esteban Hernandez
Retail chains
Raised to date
US 2M
Long Ho
Software arquitect
Operations
Lucrecia Ulloa
Sales
Daniel Rodríguez
Technology
Danny Ahumada
Growth
Juan Bautista
CEO
Sebastián Hernandez
Strategy
Jaime Barriga
Supply
Nicolás Farah
People
Daniela Sánchez
#14