Big Data, Big Choices - P&G Alumni Geneva

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Mick Yates

Mick's presentation on "Big Data, Big Choices" to the P&G Alumni Network at the Global meeting in Geneva. May 24, 2013

Negócios Tecnologia

big data
big choices
mick yates
www.dunnhumby.com

10
“tiny data + unstructured data = big data”
=

11
• complex: multiple sources
• analysable: capture, process, analyse & visualise
• useful: create decisive action
• pervasive: impacts everyone – changes all
“big data”

you access
you search
you choose
you ignore
you decide
14
you “pull”

18
social media has
overtaken porn
as the #1 web activity!

23
“Open Graph makes it easier for
outside sites to share information
with Facebook when visitors
want to recommend a page”

mick yates
www.dunnhumby.com
big data
big choices

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