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External Analysis: 3. Market Analysis ,[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Market Analysis Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making industry analysis more  dynamic ,[object Object],[object Object],[object Object],[object Object]
Predicting the future ,[object Object],[object Object],[object Object]
Example of a balanced scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Market analysis

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Notas do Editor

  1. Try to get students to give examples from Corporate Adviser for each of these areas. May be able to get a discussion going???? Hubbard has extended the usefulness of the balanced scorecard approach by adding the extra dimensions of strategic position, and organisation type. >>>>>>>>>>>>>>>>>>>>>>>