Learn how to get the most out of your email marketing.

1. Getting the most out of your email
marketing
#ATWP

3. Norah Kathryn Green

4. AllThingsWordPress.com
Facebook Group LinkedIn Group Google+ Community

5. Join us on Slack
AllThingsWordPress.com/slack
to request to join

7. Business: September 22
“I don’t have time for this Meetup”
All Things WordPress

8. Thursday, October 6
Developers: ??
All Things WordPress

9. Tuesday, October 11
How to choose a WordPress theme
WP Atlanta MeetUp: Kathy Drewien

10. Thank You to Our Sponsor

11. ClickHOST now offers Managed WordPress hosting on AWS:
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- Unlimited data transfer
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12. 20% off monthly or annual
plans with code: CH-ATWP20
www.clickhost.com

13. Getting the most out of
your email marketing

14. More effective than social media

15. Email is read on the phone

16. Why?
● There are 3.2 billion email accounts
● Emails have a longer lifespan than
social media
● Email marketing has an ROI of 3800%

17. Systems

18. Why we prefer MailChimp
Free • Slick • Easy • Powerful

19. Define your goals
What is your goal?

20. Define your goals

21. Define your goals

22. Define your goals

23. Define your goals

24. Define your goals

25. Define your goals

26. Define your goals

27. Writing effective copy
Subject lines
Body content
Calls-to-action

28. Building your list

29. Building your list

30. Landing pages

31. Execution

32. Setting up a list

33. Setting up a list

34. Adding a sign-up form to your site

35. Adding a sign-up form to your site

36. Adding a sign-up form to your site

37. Adding a sign-up form to your site

38. Sending

39. Sending a campaign from a template

40. Sending a campaign from a template

41. Sending a campaign from a template

42. Sending a campaign from a template

43. Sending a campaign using HTML

44. Sending a campaign using HTML

45. Sending a campaign from a template

46. Sending a campaign via RSS

47. Sending a campaign via RSS

48. Sending a campaign via RSS
http://www.greenmellenmedia.com/category/seo-blog/feed/
http://www.greenmellenmedia.com/tag/wordpresstag/feed/
http://www.greenmellenmedia.com/author/ali/feed/

49. Sending a campaign via RSS

50. Automation

51. Automation

52. Automation

53. Automation

54. Automation

55. Automation

56. Bonus tips

57. Getting results
Use your actual name
as the “from” address

58. Getting results
Promise something good
(but don’t say “free”)

59. Getting results
Use a number

60. Getting results
Don’t be too clever

61. Getting results
Keep it short
(usually)

62. Getting results
Be consistent

63. Getting results
Pace carefully

64. Getting results
Follow the rules

65. Measuring Results
● Opens
● Click-through rates (CTR)
● Conversion rate
● Bounce rate
● List growth rate
● Email sharing/forwarding rate

66. Watch your stats

67. A/B Testing

68. Thank You to Our Sponsor

69. Getting the most out of your email
marketing
#ATWP